Today Aldo launched its new fall campaign, Step Into Love.
For the video-led campaign, the brand worked with celeb choreographer James Alsop and a talented cast of dancers to create a short film that celebrates confidence, self-expression and the power of coming together, by tapping into the universal languages of dance, music and style.
The best part? The campaign kicks off with Aldo’s first-ever #StepInLove international TikTok dance challenge with the chance to win $5,000! To lead the challenge, Aldo partnered with TikTok superstars like Nia Sioux, Kalani Brooke, D3Mstreet, Cousin Skeether, Isabella Fonte, Mariah Amato, Gabe De Guzman, Sammy Rickey and Big Will Simmons.
To enter, learn and post your #StepintoLove dance video tagging @Aldo_Shoes and using the song Roses (Imanbek Remix) by SAINt JHN. Good luck! —Vita Daily