Commitment issues? Benefit Cosmetics gets it, and has thus launched an innovation in its brow category that gives the look of microbladed eyebrows without the pesky permanency. We chatted with Benefit National Brow Artist Breigh Bellavance about the new Microfilling Pen (and got an update on her post-pandemic brows, to boot). —Vita Daily
Hi Breigh! How are you and your beautiful Benefit brows doing?
Thank you so much for saying that because my brows haven’t been getting their usual TLC! Nonetheless, me and my Bene-brows are doing great and we are SO excited about our new brow launch!
Right! Tell us everything you know about the Microfilling Pen! What is it, what does it do and, you know, why do we need it?!
Brow Microfilling Pen was inspired by microblading! Benefit Cosmetics main mission was to give customers the benefits of microblading—a natural-looking, sculpted brow look that lasts—without the pain, cost, or commitment!
Let’s dive a little more into the details: we hear this pen’s custom applicator is a tiny wonder. Tell us about the multi-length tips, why they’re special and what they do.
The unique custom tip truly is a tiny wonder! It took two years to develop the Brow Microfilling Pen, and the most challenging part was developing the custom tip. The tip needed to allow the formula to flow through evenly, while also being firm enough to draw clean lines, yet flexible enough to create a natural-looking arch. The three multi-length prongs create the illusion of real hair, creating three ultra-fine lines in one stroke! The best part: by simply turning the pen sideways, you can also draw individual hair-strokes!
Now, how in the world can this pen give us natural-looking brows that last a FULL 24 HOURS?! Is that really possible?
The Brow Microfilling Pen’s formula is incredibly lightweight, buildable, and also glides smoothly onto brow hairs. Not only that, it adheres directly to skin, which mimics the long-lasting effect of microblading. The fluid formula is able settle into the skin, which allows the product to last a full 24 hours! No joke, those strokes are there to stay!
And the four shades—is this product one for every brow colour?!
Unlike pencils, powders and waxes, which often have a heavier payoff, brow pens tend to have formulas that are more sheer, which allows for much more flexibility and buildability. Brow Microfilling Pen is available in four shades that can flatter different brow tones ranging from light to medium to deep, depending on how the product is layered, and the desired brow effect!
Final Q: what’s your go-to brow look for the summer, and how can we achieve it ourselves?
This summer’s go-to brow trend is all about the effortless, feathered brow, that look real in the sun! Rather than leaning toward pomades and powders for a more shaded look, opt for more precise-tipped products that can create natural hair-like strokes, which will blend in with natural brow hair. What’s the secret to creating easy, instantly feathered brows? Start with Brow Microfilling Pen in your true match shade. Begin by filling any sparse areas of the brow, by using the flick of a wrist in an upward motion. Next, top up the brow hair by brushing through a volumizing tinted fiber gel, like Gimme Brow + to add realistic dimension and texture. Lastly, flaunt and set the brows using a long wear clear brow gel, like 24HR Brow Setter. It’s the perfect finishing touch to any brow, especially a feathered one!
Win! A Benefit Brow Microfilling Pen Prize Pack!
We have a winner! Congrats Aimee S. of Mississauga, Ontrario, who will receive a Benefit Brow Microfilling Pen prize pack including one Microfilling Pen in the winner’s desired shade, one Gimme Brow + in the winner’s desired shade, one 24 HR Brow Setter, one Benefit-branded makeup bag and one Benefit-branded tote bag!