Raising The Brow (Win! A Benefit Brow Pen Prize Pack!)

August 11, 2020

Commitment issues? Benefit Cosmetics gets it, and has thus launched an innovation in its brow category that gives the look of microbladed eyebrows without the pesky permanency. We chatted with Benefit National Brow Artist Breigh Bellavance about the new Microfilling Pen (and got an update on her post-pandemic brows, to boot). —Vita Daily

Hi Breigh! How are you and your beautiful Benefit brows doing?

Thank you so much for saying that because my brows haven’t been getting their usual TLC! Nonetheless, me and my Bene-brows are doing great and we are SO excited about our new brow launch!

Right! Tell us everything you know about the Microfilling Pen! What is it, what does it do and, you know, why do we need it?!

Brow Microfilling Pen was inspired by microblading! Benefit Cosmetics main mission was to give customers the benefits of microblading—a natural-looking, sculpted brow look that lasts—without the pain, cost, or commitment!

Let’s dive a little more into the details: we hear this pen’s custom applicator is a tiny wonder. Tell us about the multi-length tips, why they’re special and what they do.

The unique custom tip truly is a tiny wonder! It took two years to develop the Brow Microfilling Pen, and the most challenging part was developing the custom tip. The tip needed to allow the formula to flow through evenly, while also being firm enough to draw clean lines, yet flexible enough to create a natural-looking arch. The three multi-length prongs create the illusion of real hair, creating three ultra-fine lines in one stroke! The best part: by simply turning the pen sideways, you can also draw individual hair-strokes!

Now, how in the world can this pen give us natural-looking brows that last a FULL 24 HOURS?! Is that really possible?

The Brow Microfilling Pen’s formula is incredibly lightweight, buildable, and also glides smoothly onto brow hairs. Not only that, it adheres directly to skin, which mimics the long-lasting effect of microblading. The fluid formula is able settle into the skin, which allows the product to last a full 24 hours! No joke, those strokes are there to stay!

And the four shades—is this product one for every brow colour?!

Unlike pencils, powders and waxes, which often have a heavier payoff, brow pens tend to have formulas that are more sheer, which allows for much more flexibility and buildability. Brow Microfilling Pen is available in four shades that can flatter different brow tones ranging from light to medium to deep, depending on how the product is layered, and the desired brow effect!

Final Q: what’s your go-to brow look for the summer, and how can we achieve it ourselves?

This summer’s go-to brow trend is all about the effortless, feathered brow, that look real in the sun! Rather than leaning toward pomades and powders for a more shaded look, opt for more precise-tipped products that can create natural hair-like strokes, which will blend in with natural brow hair. What’s the secret to creating easy, instantly feathered brows? Start with Brow Microfilling Pen in your true match shade. Begin by filling any sparse areas of the brow, by using the flick of a wrist in an upward motion. Next, top up the brow hair by brushing through a volumizing tinted fiber gel, like Gimme Brow + to add realistic dimension and texture. Lastly, flaunt and set the brows using a long wear clear brow gel, like 24HR Brow Setter. It’s the perfect finishing touch to any brow, especially a feathered one!

Win! A Benefit Brow Microfilling Pen Prize Pack!

We have a winner! Congrats Aimee S. of Mississauga, Ontrario, who will receive a Benefit Brow Microfilling Pen prize pack including one Microfilling Pen in the winner’s desired shade, one Gimme Brow + in the winner’s desired shade, one 24 HR Brow Setter, one Benefit-branded makeup bag and one Benefit-branded tote bag!


  1. Natalie V

    August 11th, 2020 at 3:52 pm

    Thanks for the chance! @natalievana

  2. Marilyn

    August 11th, 2020 at 9:20 pm

    This would be a life changer, my brows are too thin! @mmsittie

  3. WIlson

    August 12th, 2020 at 11:22 am

    This is rather neat; my wife would really like it

  4. christine campbell

    August 12th, 2020 at 11:47 am

    I tried to have my eye brows done and she made a mess of them. They have sort of grown back but the end as we age go and they are gone. This could really Help me a great deal.

  5. pat

    August 12th, 2020 at 12:22 pm

    love it and want one..

  6. Dawn

    August 12th, 2020 at 12:36 pm

    So amazing…. Love it!

  7. Stephanie Moore

    August 12th, 2020 at 12:41 pm

    My eyebrows are really thick and seem to be growing longer – I need help!

  8. jeannine glen

    August 12th, 2020 at 12:51 pm

    i hope that i am the lucky winner

  9. Monica Gerlach

    August 12th, 2020 at 1:12 pm

    Awesome prizes

  10. amanda p

    August 12th, 2020 at 1:36 pm

    I would love to have the right items to help my eyebrows look great. Thanks for the chance to win.

  11. Lori Glebe

    August 12th, 2020 at 1:41 pm

    Looks great

  12. Audrey Primavera

    August 12th, 2020 at 1:58 pm

    Its such a hassle shaping your brows every day. This would make it much quicker and with a better result.

  13. Mary

    August 12th, 2020 at 2:25 pm

    This pen makes brows look very natural

  14. Patricia McIntyre

    August 12th, 2020 at 2:27 pm

    Nice eyebrows.

  15. Debbie Bashford

    August 12th, 2020 at 2:46 pm

    Can’t yet find the post on your IG I must be early @skeetersden

  16. willard p

    August 12th, 2020 at 3:08 pm

    My wife would really enjoy this.

  17. Sara Kirkham

    August 12th, 2020 at 3:23 pm

    can’t find contest post

  18. Sandra Cairns

    August 12th, 2020 at 3:41 pm

    I would love win this so I could have perfect eyebrows.

  19. Emily

    August 12th, 2020 at 3:44 pm


  20. Kelly Fowler

    August 12th, 2020 at 4:19 pm

    This method seems like the latest and greatest!

  21. Kelly Fowler

    August 12th, 2020 at 4:20 pm

    I’m K2dawne on IG

  22. roseg

    August 12th, 2020 at 4:21 pm

    I have healthy brows, but there are some gaps. Like filling them in with a pencil and then combing through them and setting with gel.

  23. roseg

    August 12th, 2020 at 4:21 pm

    I have healthy brows, but there are some gaps. Like filling them in with a pencil and then combing through them and setting with gel. @rosegrissom

  24. Erika R.

    August 12th, 2020 at 4:28 pm

    I use Precisely My Brow Pencil to give my brows a fuller look – thanks for the generous contest & chance to win!! @exclusivelyerika

  25. Ruth Pickering

    August 12th, 2020 at 4:47 pm

    What a great prize package. As I get older my brows really need help

  26. jason kinnin

    August 12th, 2020 at 4:48 pm

    Would love to win thanks

  27. Maya.glamourx

    August 12th, 2020 at 4:50 pm

    Would love to win😍😍😍


    August 12th, 2020 at 4:56 pm

    Dazzling to behold!

  29. J. Tam

    August 12th, 2020 at 5:12 pm

    Thanks for another great giveaway. my sad brows could use these! @jcont1234

  30. Charlene Wakefield

    August 12th, 2020 at 5:21 pm

    Love this as my brows are disappearing ❤️❤️❤️


    August 12th, 2020 at 5:30 pm

    i would love this! my eyebrows are so thin and need some ooomph!!

  32. Anne Derkat

    August 12th, 2020 at 5:36 pm

    I know nothing about this product but it sounds exactly like what i could use as my brows are practically non-existant.

  33. Donna S

    August 12th, 2020 at 6:26 pm

    I love benefit brow products. So innovative. @dawnalees

  34. Christina F

    August 12th, 2020 at 6:36 pm

    I absolutely need these in my life! Such smart ideas to help people like me that need eyebrow help! @benchmark.faria

  35. Sharon

    August 12th, 2020 at 6:43 pm

    I have a scar on my right eyebrow that is a pain to try and fill in. This product looks like it might just work. Thanks for the generous giveaways!

  36. Linda Sear

    August 12th, 2020 at 6:48 pm

    I’d SURE love to try this, as I have a thyroid disease (Hashimoto’s) that I believe along possibly due to my age (I’m 53) caused my eyebrows to thin out enough that they’re noticeable and I have been using an eyebrow pencil for the past 5 years now, like my late grandmother used to do. I’ve even contemplated one day getting my eyebrows tattooed so as to make them look nice and natural again. This looks like it would be a great prize to win!

  37. Carly

    August 12th, 2020 at 7:26 pm

    I have so many bald spots in my brows and would love this as a solution:) @carlysug

  38. Valerie Caldicott

    August 12th, 2020 at 7:32 pm

    think this is just what I need as have low thyroid for past 12 years and no outter eyebrow

  39. Jess Mace

    August 12th, 2020 at 8:07 pm

    Would love to try!

  40. Cindy Martin

    August 12th, 2020 at 8:24 pm

    I would love to try this to help my thin eyebrows.

  41. Janic Feth

    August 12th, 2020 at 8:52 pm

    I’m obsessed with this look!! Can’t wait to try it, I really need help filling in the brows in a more natural looking way! @janicfeth

  42. Rita Elliot

    August 12th, 2020 at 9:04 pm

    Love to win this to improve my ‘brow’ look!

  43. Theresa C.

    August 12th, 2020 at 10:26 pm

    I’ve been “brow-challenged” for years – this would really help!

  44. Donna Doyle

    August 12th, 2020 at 11:31 pm

    Love to try this pencil.

  45. Leslie Sil

    August 12th, 2020 at 11:44 pm

    Hope I win, would love to try this, my brows need a remake

  46. Pearl Saban

    August 13th, 2020 at 12:48 am

    Would love to try this product and keep my brows looking natural. @pearliesofwisdom

  47. Sarah Milicevic Shaw

    August 13th, 2020 at 12:54 am

    Cannot wait to try it out. @cakebakingmama

  48. Julie Faubert

    August 13th, 2020 at 2:37 am

    Great product! My brows are very thin & light..would love to try out this product!

  49. Carole

    August 13th, 2020 at 3:15 am

    Love it @carolecraftycorner


    August 13th, 2020 at 4:09 am

    I’ve heard so much great things about this product, I would love to try it. @zolaroses

  51. ANNA NGO

    August 13th, 2020 at 5:25 am

    Love to try it for my clumsy hands !

  52. Sarah Johnson

    August 13th, 2020 at 12:08 pm

    I style my brows with a “naturally defined” look! I use Benefit’s Precisely, My Brow Pencil to shape and then a tinted brow gel to hold. So easy! IG: @sarahmariejay Fredericton, NB, Canada

  53. Jean Hoult

    August 13th, 2020 at 12:34 pm

    love this

  54. luba kruz

    August 13th, 2020 at 3:40 pm

    Need help..hardly any eyebrows…

  55. heather l

    August 13th, 2020 at 4:40 pm

    I’ve tried most everything on my pale, spindly brows, this looks great 🤞 @featherell

  56. heather l.

    August 13th, 2020 at 4:41 pm

    I need this! 🤞 @featherell

  57. wendy Germaine

    August 13th, 2020 at 5:56 pm

    I have lost some of my brows. I could really use some thing like this to make them look better and give my self a better brow. We all need help with this I do
    As we age our brows need a better look

  58. Lorra Bromley

    August 13th, 2020 at 9:58 pm

    I like my eyebrows full , sometimes get them feathered a little .I apply my natural color brown eyebrow pencil even though I am greying. I would love to win your pacjage. Thanks for your generosity. @bromley9090

  59. Grace Chen

    August 14th, 2020 at 2:29 am

    I like the straight style, feel more natural look @tailienchen

  60. Eva Lu

    August 14th, 2020 at 2:32 am

    This method seems easy to apply. love to try. @york525win

  61. Cooper Lu

    August 14th, 2020 at 2:35 am

    Wow, such good product, my daughter will love it @bee50coop

  62. Jammie

    August 14th, 2020 at 4:28 am

    Entered IG handle @jammie604

  63. Linda Weeks-Michaud

    August 14th, 2020 at 4:40 am

    I usually don’t do anything with my eyebrows,

  64. lucky_cdub

    August 14th, 2020 at 5:13 am

    I love Benefit products and currently use Gimme Brow! This new microfilling pen sounds amazing too! Entered on Instagram: lucky_cdub. Fingers crossed!

  65. Wanda Tracey

    August 15th, 2020 at 5:38 pm

    This would be perfect! I would love to win this Benefit Brow Pen Prize so I could finally have nice eye brows.

  66. Suzie b

    August 15th, 2020 at 8:06 pm

    My brows definitely need the TLC after years of over plucking ! @sbabij

  67. Christina rogers

    August 16th, 2020 at 11:39 am

    Thanks for the chance. My eyebrows could definitely use the extra Care

  68. Haley murphy

    August 16th, 2020 at 11:41 am

    My eyebrows are screaming for this. Would love to win .

  69. LUZY Gunter-Smith

    August 16th, 2020 at 11:55 am

    Thank you, i always like to dtyle my eyebrows dark and full @luzyguntersmith

  70. T

    August 16th, 2020 at 2:29 pm

    My brows could definitely use this product
    Over plucked in my teens and ruined my brows forever.

  71. HEIDI C.

    August 17th, 2020 at 11:13 am

    I would love to try this with my brows! Sounds like a fun and awesome product!
    IG: @heidicr

  72. Huguette

    August 17th, 2020 at 8:04 pm

    Thanks for the chance!
    IG: henglish123

  73. ivy pluchinsky

    August 17th, 2020 at 10:29 pm

    I love benefit cosmetics! ( Instagram handle ivymandias )

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