This Birks Necklace Gives Back To The Community

August 20, 2020

During the COVID-19 pandemic, Canadians came together to support one another. In Quebec, the “Ça va bien aller” movement, which translates to “it’s going to be OK,” spread visual messages of strength and support throughout the community. People placed this slogan alongside colourful rainbow drawings in the windows of homes and shops sending public declarations of resilience and optimism. Inspired by this hopeful Canadian spirit, Birks designed the Birks Rosée Du Matin Ça va bien aller Horizontal Bar Necklace.

Thirty per cent of the net proceeds from the sale of each necklace will be donated to the Canadian Red Cross. The Canadian Red Cross is helping with the COVID-19 response in communities across Canada and is working alongside governments and health ministries throughout the country to support those who are the most vulnerable.

The brilliant necklace features three yellow sapphires, three tsavorites, three light-blue sapphires, two purple sapphires, two pink sapphires, two rubies and two orange sapphires, for a total of 17 stones. Arranged in a rainbow formation on a horizontal bar, the necklace comes on an 18-inch-long chain that can be shortened to 17, 16 and 15 inches in length.

The Birks Rosée Du Matin Ça va bien aller Horizontal Bar Necklace ($650) can be purchased online or in select Maison Birks stores. —Vita Daily


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