Selena Gomez has launched her Rare Beauty line exclusively at Sephora, bringing products that go beyond physical beauty to nurture self-love and acceptance in us all. The line celebrates what makes each of us unique—the parts that make us rare.
Rare Beauty uses one-of-a-kind formulas to create breathable and airy makeup that go on easy for adjustable coverage and a fresh finish, without hiding what makes people unique. The full line of thoughtfully formulated, thoroughly tested products includes 14 categories and an incredible 150 skus, including a first-of-its-kind Blot & Glow Touch-Up Kit that’s convenient to carry and a Perfect Strokes Matte Liquid Liner that was inspired by a calligrapher and is comprised of more than 1,000 individual hairs! Look for complexion products that include the Always An Optimist Illuminating Primer, Always an Optimist 4-in-1 Mist and the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, each available in 48 shades to suit all skin tones, With Gratitude Dewy Lip Balm in eight shades, Lip Souffle Matte Lip Cream in 12 shades, Positive Light Liquid Luminizer Highlight in eight shades, Soft Pinch Liquid Blush in eight shades (four dewy and four matte), Brow Harmony Pencil & Gel, and three tools.
Rarely have we been this blown away by a beauty launch—we truly believe you’ll love these Rare Beauty products. —Vita Daily