Contests

We Love This New Luxury Linen Bedding Brand (Win!)

September 6, 2020

Sömn Home is a luxury bedding brand that advocates mindful living using natural materials for everyday comfort. Their mission: to make wellness-obsessed home textiles without the compromise of comfort, price and ethics (sounds like sweet dreams to us!). We chatted with founders Fredrik Örling and Julie Wu their journey from their home goods store (Vancouverites will remember Örling and Wu) to their online-only luxury bedding business. —Vita Daily

Hi Fredrik and Julie! Please tell us a bit about yourselves (and your history as retailers in Vancouver) to start!

Hello, we are Julie and Fredrik, co-Founders of Sömn Home. We are retailers by day and pro-sleepers by night … with over a decade of experience in the luxury home-goods landscape.

When and why did you decide to launch your online bedding store, Sömn?

Sömn is an inception from Örling & Wu, a lifestyle retailer founded in 2009 by the two of us. In getting to know our customers, it was clear that natural-fibre goods, specifically made from flax, were in high demand but were not readily available in Vancouver. We developed a linen bedding line and these offerings were one of the many reasons customers kept coming back. From there we expanded the product offerings and launched Sömn. We closed Örling & Wu at the end of February this year to solely focus on Sömn and providing our luxury bedding in an online store.

What makes Sömn luxury bedding? How is it unique to other bedding offerings out there?

We feel that “luxury” is being redefined as we speak. We’re finding that as non-essential shopping habits are changing due to the ongoing pandemic, consumers’ demands are shifting and they are looking for sustainable brands and prioritizing quality over quantity. Customers are getting premium quality with us. Sömn linens are produced in one of the oldest mills in Europe, known for its textile heritage. Every thread represents a piece of genuine craftsmanship. But what really separates us from our counterparts is that we are a “responsible” brand. We test every product and vet each producer stringently before we begin our business relationship. We ask our producers questions that many companies don’t think about and work with them to conserve raw material, reuse and reduce wastes down to transportation packaging. These efforts are far more costly, time-consuming and imply more risks for the business, but we take them on because being a sustainable company is a big part of our brand ethos.

Tell us about sustainability when it comes to your bedding.

From the choice of raw materials to the finishing details of Sömn beddings, we have a consistent goal in making our customers’ sleep as peaceful as possible. Every single step is carefully considered and deeply intended for our customers’ health and the safety of our planet. Our linens are always 100 per cent natural linen, making them eco-friendly. We use all-natural European linen from seed to fabric and the process to create the linens is done entirely in one country to help reduce carbon footprint during production. Our linen sheets are made from 100 per cent natural flax. This amazing natural fibre grows without the need for any herbicides or pesticides. It is completely biodegradable, environmentally friendly and is a great renewable resource. Linen is also known to be the strongest natural fibre in the world, which contributes to the longevity and durability. Sömn’s 100 per cent organic cotton yarns are grown using proven methods and processes to manage lower environmental harms, like reducing the use of water during the production process compared to traditional practice. There is zero usage of harsh dyes and colourants, which can contain heavy metal contents. Our sateen cotton bedding stands up to wear and tear better than their conventional counterparts because it does not use harsh chemical treatments like wrinkle-resistant coating or flame retardants. Making our sheets allergy-friendly, non-toxic and friendly to the environment. In addition, Sömn’s carbon-offset contributions are supporting forest-protection initiatives that are currently funding the Jarí Para Forest Conservation Project in the Amazon Rainforest.

What is the Sömn Sleepwell Club?

The Sömn Sleepwell Club is a name we designated to our community—it’s a place where our latest news, educational materials and exclusive offers are shared monthly when signed up. We also have a Sömn Affiliate Program by which anyone can become a brand ambassador and earn a commission for marketing our bedding products.

What Sömn pieces are you looking forward to cuddling up with come cooler weather this fall?

Three warmer shades of colours will be added to the Sömn linen family that are perfect for fall/winter. These colours will be launching in October. They are gorgeous on their own or paired with our existing all-season colours.

Photos by Mike Seehagel

somnhome.com

Win! A $250 Sömn Gift Card!

We have a winner! Congratulations Carly F. of Vancouver, B.C., who will receive a $250 Sömn Gift Card!

share:

  1. Yvonne Gauthier

    September 6th, 2020 at 8:17 pm

    Always expectation quality

  2. richard lewis

    September 7th, 2020 at 3:37 pm

    great

  3. Miranda

    September 7th, 2020 at 4:08 pm

    Side sleeper @mirandarssll

  4. Christine G.

    September 7th, 2020 at 4:19 pm

    Stomach @c_gbrdo

  5. Claudia Gale

    September 7th, 2020 at 4:24 pm

    I sleep like a starfish! @claudiagale

  6. Amber olak

    September 7th, 2020 at 4:25 pm

    Side sleeper
    Instagram handle – amber_olak

  7. Bonnie Sibley

    September 7th, 2020 at 4:32 pm

    I sleep on my side. bonnie.sibley

  8. Tanya Hupka

    September 7th, 2020 at 4:47 pm

    Side sleeper @tiatigerlily

  9. Courtney Minns

    September 7th, 2020 at 4:54 pm

    stomach sleeper, always. @courtneymminns

  10. Emily B

    September 7th, 2020 at 5:06 pm

    I’m a side sleeper 🙂
    @emilyisland on IG

  11. Meg

    September 7th, 2020 at 5:10 pm

    Side sleeper @meg.reviews.it

  12. Branka Stefanovic

    September 7th, 2020 at 5:41 pm

    I’m a side sleeper @luckybgirl 😴

  13. Katie borrett

    September 7th, 2020 at 5:52 pm

    Twisting positions all night til I’m on my stomach and have stolen half the sheets 🙁 lol

  14. Rebecca Chau

    September 7th, 2020 at 6:02 pm

    I sleep on my back!
    Instagram habdle: rebeccaltc

  15. Carina Styner

    September 7th, 2020 at 6:03 pm

    I sleep on my stomach 😴

  16. Colleen Cole

    September 7th, 2020 at 6:22 pm

    I can see myself cuddling up with the Sömn Eco Cotton | Waffle Throw Blanket. It looks so pretty and comfy too. Perfect for a side sleeper like me! @colleenmcole

  17. Sara Alfred

    September 7th, 2020 at 6:30 pm

    On my belly or in my side with a leg up @sara.marie.a

  18. Ashley

    September 7th, 2020 at 7:58 pm

    Side sleeper! @from.the.coast

  19. Hubert

    September 7th, 2020 at 7:58 pm

    On my side! @whereishubert

  20. MaryM

    September 7th, 2020 at 8:18 pm

    side sleeper with legs out of the sheets. Thanks @maryandcedar

  21. Tara Fillion

    September 7th, 2020 at 8:29 pm

    I like sleeping on my side, kinda spawled out! (IG: crazeeTbird) #sleepwellwithsomn #contest #vitadailyca

  22. Susan gill

    September 7th, 2020 at 8:50 pm

    I sleep on my stomach @suzygill57

  23. LILLIAN BROWN

    September 7th, 2020 at 11:14 pm

    sleep on my side. on ig. @lillianmb23

  24. Mory Meister

    September 8th, 2020 at 12:31 am

    I’m a side sleeper 😊😴
    @MoryMeister

  25. Wendy Hutton

    September 8th, 2020 at 12:44 am

    I am a side sleeper @wghutton

  26. Eshia kooner

    September 8th, 2020 at 12:52 am

    Left side
    Ekooner16

  27. Cathy Manley

    September 8th, 2020 at 3:18 am

    I am a side sleeper! 😴 🛏. Thanks for the chance! @davidusher_fan

  28. Debbie Bashford

    September 8th, 2020 at 11:44 am

    side and back sleeper here @skeetersden

  29. Tabby72

    September 8th, 2020 at 1:51 pm

    I sleep on my side.

  30. Stacey

    September 8th, 2020 at 2:10 pm

    Side sleeper with one leg out of the covers 😂 @staceyleighdaniels

  31. Deanna Bolton

    September 8th, 2020 at 6:12 pm

    My sleeping position is on my side usually with a pillow between my knees!

  32. Deanna Bolton

    September 8th, 2020 at 6:24 pm

    Oops forgot my IG name comment! @bolt_on5

  33. Crystal Dzirneklis Porco

    September 9th, 2020 at 12:45 pm

    Love softness and I’m a side sleeper!! @cry5taldz

  34. Crystal Dzirneklis Porco

    September 9th, 2020 at 12:45 pm

    Side sleeper with lots of pillows

  35. Gloria

    September 9th, 2020 at 8:43 pm

    I sleep on my back and side @mousemouse604

  36. Jan

    September 11th, 2020 at 2:16 am

    I flip flop into all during the night @jan_leeu

  37. Kelly Fowler

    September 11th, 2020 at 12:11 pm

    I’m @k2dawne and I sleep on my left side,

  38. Janet M

    September 11th, 2020 at 5:01 pm

    I am a side sleeper

  39. Janet M

    September 11th, 2020 at 5:02 pm

    Forgot to add my instagram @asherares

  40. Jonnie

    September 11th, 2020 at 5:50 pm

    I’m a tosser and turner so I usually start on my stomach but run though every possible position throughout the night. @edmontonjb

  41. Yung

    September 11th, 2020 at 10:24 pm

    On my back
    @lyungcr

  42. Alisa Petrisch

    September 12th, 2020 at 1:33 am

    I sleep on my left side, great for digestion.
    @alisapetrisch

  43. Diana

    September 12th, 2020 at 2:17 am

    Fetal position
    @baobreezy

  44. l p

    September 12th, 2020 at 3:31 am

    sleep sitting up. IG handle: @leepcat5 thanks

  45. Christine F

    September 12th, 2020 at 12:37 pm

    I love how sustainable these are and how they can stand up to wear and tear. @benchmark.faria on IG

  46. Christine F

    September 12th, 2020 at 12:38 pm

    Oh forgot to mention I’m a side/belly sleeper! @benchmark.faria on IG

  47. Marilyn

    September 12th, 2020 at 1:51 pm

    Back sleeper. IG is @mmsittie

  48. Ming

    September 12th, 2020 at 8:11 pm

    I sleep on my side
    @squirmer03

  49. kcf

    September 13th, 2020 at 3:41 am

    on my side.
    IG: @kcfp5

  50. Lindsay Steeves

    September 13th, 2020 at 10:36 am

    I sleep on my side and sometimes my back.

    IG – @shinytoylynz

  51. Wilson McArthur

    September 13th, 2020 at 11:11 am

    On my back @wilsonmcarthur

  52. Debbie Auliffe

    September 13th, 2020 at 12:28 pm

    I am a side sleeper @dauliffe

  53. Marie L D M

    September 13th, 2020 at 12:57 pm

    I”m a side sleeper. @minnieface

  54. J Cabral

    September 13th, 2020 at 1:03 pm

    Always expectation quality products

  55. Lindsay Ross

    September 13th, 2020 at 1:04 pm

    Stomach sleeper and endless toss and turner! @lindsay.a.ross

  56. steven

    September 13th, 2020 at 1:28 pm

    is sexy

  57. Peter Sewerniuk

    September 13th, 2020 at 2:00 pm

    Side sleeper

  58. Deanna Barkley

    September 13th, 2020 at 2:22 pm

    I mostly sleep on my side, but I toss and turn a lot. Thanks for the giveaway.

  59. Donna Doyle

    September 13th, 2020 at 2:39 pm

    I sleep on the side.

  60. Shirley Earle

    September 13th, 2020 at 2:40 pm

    Side sleeper @searle_7811

  61. Helen Walsh

    September 13th, 2020 at 2:45 pm

    On my right side in the fetal position! @hwalsh2000

  62. Jennie

    September 13th, 2020 at 2:53 pm

    Side sleeper @lionsbay

  63. Hal Jenner

    September 13th, 2020 at 3:00 pm

    Side sleeper but tossing and turning all night

  64. Michelle

    September 13th, 2020 at 3:03 pm

    I toss and turn but mostly side sleep.

  65. Stephanie Moore

    September 13th, 2020 at 3:07 pm

    all over the bed

  66. Duff Rita

    September 13th, 2020 at 3:15 pm

    stomach sleeper!

  67. Shelley Jeglic

    September 13th, 2020 at 3:30 pm

    Tummy sleeper! @primrose_partyof6

  68. tricia hosking

    September 13th, 2020 at 3:59 pm

    i typically sleep on my left side – books under my mattress to provide an angle – it works! and I also have a Great Dane sleeping to my right –

  69. Iris Nixon

    September 13th, 2020 at 4:08 pm

    I am a side sleeper @muckymoo2

  70. jeannine glen

    September 13th, 2020 at 4:34 pm

    side sleeper @bingofreak II

  71. Cairine

    September 13th, 2020 at 5:10 pm

    I sleep well on my right side.

  72. Dal Legault

    September 13th, 2020 at 5:24 pm

    on my back

  73. Melissa Fowers

    September 13th, 2020 at 6:58 pm

    Thanks for the chance!

  74. Katie

    September 13th, 2020 at 7:00 pm

    Side sleeper @ktakapam

  75. Cathy Balogh

    September 13th, 2020 at 9:00 pm

    On my side. @rcbalogh

  76. Jill MacAulay

    September 13th, 2020 at 9:13 pm

    I am a side sleeper – following on IG @jillmacaulay8883

  77. Adam

    September 13th, 2020 at 9:53 pm

    I sleep on my back! Following on Instagram: @win_kim_win

  78. weelkes

    September 13th, 2020 at 10:14 pm

    on my back. thx
    IG: @weelkesr

  79. Julie A

    September 13th, 2020 at 10:21 pm

    I’m a side sleeper
    @twinkypiggy

  80. Sandra J Lebeau

    September 13th, 2020 at 10:26 pm

    On my back or side

  81. SandraM

    September 13th, 2020 at 10:39 pm

    I’m a side sleeper @sandramcgugan

  82. Elaine Beierbach

    September 13th, 2020 at 10:40 pm

    5 pillows to support body parts. They move when i do, frequently. Poor sleeper.

  83. Tara Fillion

    September 14th, 2020 at 12:45 am

    I start off as a side-sleepier, but definately turn and reposition to back, other sire and my stomach through the night! When my alarm rings, I snooze it and revert back to my favourite side-sleeping position!! @crazeeTbird

  84. christine campbell-plouffe

    September 14th, 2020 at 1:17 am

    Back and both sides depends on the night. I am all over the place these days. Still getting those damm hot flashes.

  85. Janet H

    September 14th, 2020 at 4:44 am

    sometimes back, sometimes side, depending on which part of me hurts most

  86. Louise Lormestoir

    September 14th, 2020 at 6:34 am

    I sleep on my side @bella_loulou1

  87. yen f. Tam

    September 14th, 2020 at 11:17 am

    side sleeper
    @yft77

  88. Lizzy Chow

    September 14th, 2020 at 2:31 pm

    Sleep on my back !

    @lizchowers

  89. Kim R.

    September 14th, 2020 at 2:58 pm

    I like to sleep on my right side! @hyperkid1312

  90. Deanna King

    September 14th, 2020 at 4:17 pm

    right side @deannabyrne

  91. Ophir Moshkovitz

    September 14th, 2020 at 4:57 pm

    Always a side sleeper with a body pillow for good measure!

    @ophir.jpg

  92. Andre Taillefer

    September 14th, 2020 at 5:17 pm

    great

  93. Genevieve Asuelo

    September 14th, 2020 at 5:32 pm

    Tummy sleeper😍

    @lauraody7

  94. Moon Tam

    September 14th, 2020 at 7:58 pm

    on my back
    @moontam88

  95. Louise Claveau

    September 14th, 2020 at 8:05 pm

    I sleep on my side @louise.clav1

  96. Tiesha Dorleans

    September 14th, 2020 at 11:34 pm

    I’m a side sleeper @SweetTD93

  97. Danielle Booth

    September 14th, 2020 at 11:50 pm

    Mainly back sleeper!

    IG: dan_e_bee78

  98. Kay

    September 15th, 2020 at 12:34 am

    On my right side curled up @kay_abbott13

  99. Jason Kinnin

    September 15th, 2020 at 2:36 am

    on my side @amandabeaubier

  100. Barb

    September 15th, 2020 at 2:56 am

    Side sleeper

  101. Wanda Tracey

    September 15th, 2020 at 3:44 am

    I am a side sleeper https://www.instagram.com/wandatracey1/

  102. Amanda Caines

    September 15th, 2020 at 4:14 am

    I sleep on my back usually. @thequietvoyager

  103. Shelley

    September 16th, 2020 at 12:36 pm

    I usually sleep on my side

Leave a Reply

Your email address will not be published. Required fields are marked *

get social

VITA

get more out of

READ THE MAGAZINE

WHO WE ARE

manifesto

advertising

contact us

– let's go

– Enter NOW

Want the best, curated headlines and trends on the fly?

get more out of vita

VITA Editions

Sign up for one, or sign up for all!