A new season and a new Watch Hunger Stop campaign by Michael Kors in partnership with the United Nations World Food Programme (WFP), which aims, as always, to solve the problem of hunger.
This year’s initiative, entitled Food Is Love—Share Your Heart, is fronted by a diverse collective of the fashion brand’s own employees. Renowned for starring a long list of celebrity ambassadors including Kate Hudson, Halle Berry and Lupita Nyong’o, the 2020 campaign instead focuses on Michael Kors staff from across all levels of the organization—individuals who volunteered to further support the cause by stepping in front of the camera. Staffers are pictured wearing the special-edition Watch Hunger Stop 2020 designs: a white, 100 per cent organic cotton Love T-shirt ($48) and a blue denim tote ($78) made with 25 per cent recycled polyester. Both are adorned with a specially designed red love heart patch. All profits from the sale of the tee and tote go to WFP.
Also new to the campaign—and the march toward Zero Hunger—is a special Instagram filter called Share Your Heart, which allows users to join the community and spread the love. Each post using the Share Your Heart filter triggers a donation of 50 meals to WFP! The filter can be found on the @michaelkors Instagram profile in the filters tab. The brand also continues to encourage people to Wear It and Share It; each selfie, video or reels post to a public IG account with the LOVE tee or tote and the hashtag #WatchHungerStop will result in a donation of 50 meals to WFP!
Join us in this rather fashionable fight to provide much-needed school meals to children in food-insecure regions of the world! —Vita Daily