Contests

The SophieGrace Capsule Collection Includes Every Wardrobe Essential You Need (Win!)

November 22, 2020

What, you ask, is an everyday wardrobe essential? We asked an expert. According to Calgary-based womenswear brand founder Emma May, it’s a “versatile piece that can be worn in a multitude of environments without ever making you feel over or underdressed.

“We all want those pieces that feel comfortable and look good, especially now when people are working from home but also need to go out to run errands,” says Emma, whose label, SophieGrace, has just launched its capsule collection of everyday wardrobe essentials across Canada. “I want to make clothes that make women feel totally themselves in.”

Indeed, Emma, who balances being a mom, a lawyer, a business owner and a community activist, created SophieGrace to fill a need in her own life: “I found myself standing in my closet getting ready and I wondered why I didn’t have an ivory pencil skirt and a perfectly matching blouse. As a professional woman, my wardrobe mainly consisted of mix-and-match separates to create uniforms that could take me from work to dinner with the kids. There wasn’t a line that focused on everyday essential pieces in consistent colour palettes so I set out to create it.”

Her newly launched core range does just that, featuring (currently) 14 key styles—three dresses, two pants, a pencil skirt, four blouses, two sweaters and two blazers, all available in both black and ivory and crafted from beautiful, durable fabrics—that are designed to work together in various combinations and pair seamlessly into existing wardrobes.

“We dye our fabrics to match and will continue to do so as we expand our neutral colour palette,” Emma explains. “This means that each piece in the collection works well with the others which saves time on outfit planning and styling. I also want to create pieces that women gravitate towards over and over again.”

And here’s a stylish surprise: inspired by strong, successful women, each piece is named after iconic woman including Rosa Parks, Ruth Bader Ginsburg and Audrey Hepburn!

Ultimately, Emma says, this collection is for “every woman who is defined by more than her job, her relationship or parental status. It is a collection made to address all elements of a women’s life.” As for the brand founder’s can’t-live-without piece?

“I think The Ruth Blouse in black ($150) is such a simple, chic and comfortable choice at the moment,” she says, pointing to the working-from-home reality most of us find ourselves in. “It feels like pajamas but looks completely elevated and professional, whether on a Zoom call for work or meeting a friend for a virtual wine night.”

We’ll cheers to that! —Vita Daily

sophiegrace.ca

Win! A $295 SophieGrace Emma Vest/Dress!

We have a winner! Congratulations Rebecca C. of Vancouver, BC, who will receive a $295 SophieGrace Emma Vest/Dress in black in their size! One of the most versatile pieces in the collection, it can be thrown over a dress or pants and a blouse or worn on its own as a lovely trench style wrap dress. Recently updated without the back pleat and adjustable belt loops for flexible styling, this style is now made in Canada out of Vancouver and available to pre-order for shipping December 11th on sophiegrace.ca.

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  1. Donna Weisgerber

    November 22nd, 2020 at 7:34 am

    this SophieGrace Emma Vest/Dress is gorgeous love to win it! Thanks for the chance!

  2. Alison Truelove

    November 22nd, 2020 at 7:36 am

    GORGEOUS! the SophieGrace Emma Vest/Dress would be a big asset in my closet!

  3. Cynthia Delaney

    November 23rd, 2020 at 8:43 am

    This dress would become my new go-to whenever I need to dress beyond pants. Would love to have it in my closet

  4. Darlene Fisher

    November 23rd, 2020 at 8:53 am

    I would pair it with leather ankle boots and a statement pendant necklace! @thirstyjourneys

  5. Tabby72

    November 23rd, 2020 at 9:16 am

    I’d wear it over skinny jeans. @tabby_1972

  6. Cheryl Germain

    November 23rd, 2020 at 9:23 am

    I would style as a dress, with strappy black heels & sterling silver necklace and earrings. @cfgermain

  7. Amanda

    November 23rd, 2020 at 9:31 am

    I would wear it with a pendant necklace and either black booties or black heels depending on the event/weather!
    @amandagyuen

  8. @eeghtac

    November 23rd, 2020 at 9:38 am

    I’d wear it on its own w/ heels. @eeghtac

  9. Natalie B

    November 23rd, 2020 at 10:21 am

    Definitely duster-style, over jeans, a light sweater, and boots!

    @furygrrl

  10. Lorena

    November 23rd, 2020 at 10:23 am

    i will wear it with a golden necklace and black boots.
    but i must say it is so versatile that i can even wear it with runners and go to work on a more casual way
    @lorena_g_r

  11. Allison Germain

    November 23rd, 2020 at 11:32 am

    I would style this SophieGrace Emma Vest/Dress over dress pants and a blouse, with black ankle boots and glittery jewellery. @allisongermain

  12. Dave S.

    November 23rd, 2020 at 1:13 pm

    I would style this with a leather jacket and heels. @coach_dave9

  13. MaryM

    November 23rd, 2020 at 1:33 pm

    Such a gorgeous dress! Would style it with black pumps and a bolero jacket. @maryandcedar

  14. David Mc

    November 23rd, 2020 at 2:06 pm

    First, I’d hand it directly to my wife and she would do what she does. Put it on and look good. IG handle is @davedranged

  15. Winnie Tong-Luo

    November 23rd, 2020 at 2:13 pm

    I would wear this on its own. @sweetsweetpapaya

  16. Marilyn

    November 23rd, 2020 at 2:50 pm

    I would wear it with pants and a top and the open vest @mmsittie

  17. Janet M

    November 23rd, 2020 at 3:57 pm

    I would style the Sophie dress with pearls and black heels. @asherares

  18. Marie G

    November 23rd, 2020 at 9:06 pm

    I would pair it with pumps (bright ones) and wear as a dress. It’s so chic!

  19. Alyssa P

    November 23rd, 2020 at 9:10 pm

    I’d wear it for my little honeymoon in the spring – what a great date night look! @alyss.ap

  20. Nolan S

    November 23rd, 2020 at 9:14 pm

    My wife would wear it with boots and a jean jacket.

  21. Dana Miller

    November 24th, 2020 at 3:15 am

    I would style this piece with a long-sleeved lace bodysuit underneath.
    @danaqueen1111

  22. Tammy Harrison

    November 24th, 2020 at 3:31 am

    the SophieGrace Emma Vest/Dress is very pretty- I would love to win it

  23. Shannon H.

    November 24th, 2020 at 5:10 am

    I would love to wear as a a dress, with just simple flats, and bling it up with jewelry!

  24. Stephanie LaPlante

    November 24th, 2020 at 7:15 am

    I would style it with a pearl necklace and earrings with a pair of black high heels.

    @stephy905

  25. Indira Dhari

    November 24th, 2020 at 7:16 am

    Absolutely stunning.

  26. Tanya Reid

    November 24th, 2020 at 7:35 am

    I’d pair it with a crisp white shirt and tall boots.
    @tgr_yvr

  27. Justine Harrison

    November 24th, 2020 at 8:01 am

    Looks gorgeous. I’d love to win it.

  28. Emina

    November 24th, 2020 at 11:07 am

    Worn as a dress with statement earrings and heeled boots, from Ontario @_emina.g

  29. Alana LeSueur

    November 24th, 2020 at 12:46 pm

    I would style this trench style wrap dress in Black with a diamond pendant, and some diamond stud earrings. I like keeping my own style very simple. And of course, a gorgeous pair of classic pumps… @diamondchick60

  30. KJ

    November 24th, 2020 at 1:54 pm

    This would be fantastic as a Vest Coat over a Sweater Dress and also Solo as a Beautiful Dress🖤🖤 @winterpalm

  31. Cathy L Brown

    November 24th, 2020 at 2:01 pm

    I would tag it with some silver earrings and a few bracelets.

  32. Jennifer C.

    November 24th, 2020 at 2:43 pm

    I would style it over a blouse and pants! Instagram: @photogirlj

  33. Gloria Webber

    November 24th, 2020 at 9:54 pm

    I would wear this SophieGrace Emma Vest/Dress in black as an elegant dress with patent leather pumps and some great jewellry!

  34. ANNA NGO

    November 25th, 2020 at 11:31 am

    I don’t need any thing else, it’s good enough on its own!

  35. Mary

    November 26th, 2020 at 2:33 am

    I would style SophieGrace Emma Vest/Dress with high beige boots and a white long sleeve cotton shirt underneath. @marylovestoronto

  36. S Cleary

    November 27th, 2020 at 6:51 am

    Love as a dress with heels!

  37. Kellie T Walsh

    November 29th, 2020 at 4:00 pm

    I would wear it with leggings and high heels. Thanks for the chance!! @twalsh2020

  38. Leila Lagroix

    November 29th, 2020 at 5:04 pm

    I would wear it as a duster over a light blue button down shirt, black dress pants, and black suede ankle boots. @xmasbb1225

  39. Nick

    November 30th, 2020 at 9:42 am

    Open on top of blouse and pants
    @amira_and_amir

  40. Nicole Graham

    November 30th, 2020 at 11:43 am

    I would style it with a cute, bright beret and some black booties, with button detail. It’s a beautiful dress.
    @nicolthe_pickle on insta.

  41. Wendy Germaine

    December 8th, 2020 at 11:53 am

    I love the Sophie dress. I think it is great right now to feel good. Looking good helps this dress is extra pretty dress. I would love to win Thank you for the offer

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