This Online Marketplace Helps Canadians Support BIPOC Biz For The Holidays (Win!)

December 17, 2020

As we enter the end of holiday shopping season, we’re looking for ways to make our last-minute gift bucks make a really big bang! Enter Ujimaa—an online marketplace that amplifies Canadian BIPOC-owned businesses, founded by Jordan Subban. From jewelry to clothing to beauty products, Ujimaa offers a platform that makes it easier to find products sold by BIPOC creators and business owners, with each product clearly marked as Indigenous-owned, Black-owned, women-owned etc. Below, some of our top gift picks available on Ujimaa, plus a $441 giveaway you won’t want to miss! —Vita Daily

He’ll look festive and fly in this vintage CAL-ALTA Van Club Revolt Patchless Denim Jacket ($148) by ANY7 MARKET.

Wintertime calls for cosy knits, and this PWR Harbour Beanie ($40) by Brimz fits the bill! Roll it short, or unfold to wear it long and slouchy.

Culture Shock Jewelry is an Indigenous and woman-owned business focused on jewelry and crafts. We love the Triangle Gold V Hook Earrings ($30) made from stainless-steel components.

Love Butter (from $20) by jELN is guaranteed to become a staple in any body-care regimen; it moisturizes and keeps skin feeling soft throughout the day. Whipped to perfection, expect a smooth silky application where a little goes a long way.

Ain’t no thing like a chain ring! By Monoxide, this Medium Curb Chain Ring ($45) is handcrafted in Canada, easy to stack and comes in silver or gold.

A fun piece for the home, VILLUTUS DREAMS (from $42) is part of a series of lip art by The Dezinr, where the message at its core is one of attraction.

Win! A $441 Gift Basket From Ujimaa!

Congrats Elizabeth N. of West Kelowna, BC, who will receive a $441 Gift Basket From Ujimaa including:

Vendor: Monoxide 

  1. Medium Curb Chain RIng 
  2. Una Simple Bangle 

Vendor: jELN 

  1. Eden 
  2. Recharge Face Mask 

Vendor: Cup of Té

  1. Organic Black Tea Sampler Pack 

Vendor: Asili Living Co.

  1. Balance Body Oil 
  2. Charcoal Detox Salt Soak 

Vendor: Kink & Coil

  1. Satin-Lined Beanies 
  2. Satin-Lined Cap 
  3. Satin Pillowcase 


  1. Nick

    December 18th, 2020 at 9:15 am

    I love those triangle hold earrings

  2. Sonia Parmar

    December 18th, 2020 at 9:53 am

    The una simple bangle is gorgeous!

  3. Kelli Brost

    December 18th, 2020 at 11:29 am

    Tea sampler pack ❤

  4. Tracy Maloney

    December 18th, 2020 at 11:40 am

    I’m in love with the Satin-Lined Beanies!!!

  5. Leila Lagroix

    December 18th, 2020 at 12:22 pm

    Satin lined beanies @xmasbb1225

  6. Zoe

    December 18th, 2020 at 1:15 pm

    The bangle! @redeoz

  7. Elizabeth

    December 18th, 2020 at 1:24 pm

    Balance body oil! 😍


  8. Janet M

    December 18th, 2020 at 2:34 pm

    I love the satin lined beanies. @asherares

  9. Jennifer Richards

    December 18th, 2020 at 8:54 pm

    I’m not excited to try the Love Butter by jELN


  10. Kimberly

    December 18th, 2020 at 9:31 pm

    Asili Living Co. The body oil sounds amazing!

  11. Terri Baker

    December 19th, 2020 at 6:10 am

    I love the denim jacket!!!

  12. Terri Baker

    December 19th, 2020 at 6:11 am

    I love the denim jacket!!! @terribaker23

  13. Tabby72

    December 19th, 2020 at 6:51 am

    Love the organic black tea pack! @tabby_1972

  14. Zenia

    December 19th, 2020 at 5:30 pm

    I have my eyes on the satin pillowcase.
    IG @thezeniairani

  15. Angela Hotchkiss

    December 20th, 2020 at 12:37 am


  16. L Lou Maynard

    December 20th, 2020 at 6:52 am

    The tea sampler pack. @loucanlife on IG.

  17. Victoria Ess

    December 20th, 2020 at 6:57 am

    I love the Medium Curb Chain Ring!!

  18. Pearl Saban

    December 20th, 2020 at 9:55 am

    I love the chain ring! @pearliesofwisdom

  19. Pat Drouillard

    December 20th, 2020 at 12:16 pm

    I love the pillow case.

  20. Kiana

    December 21st, 2020 at 6:53 am

    The chain ring and triangle gold V earrings!! I’m from Toronto, ON. !!

  21. CandiceY

    December 22nd, 2020 at 8:42 am

    Una Simple Bangle candywho23

  22. richard lewis

    December 22nd, 2020 at 9:34 am


  23. Stephanie

    December 23rd, 2020 at 11:09 am

    The lip art & chain ring are amazing, along with everything else!!!
    From Toronto. ON!

  24. Alaisha

    December 23rd, 2020 at 3:46 pm

    Chain ring

  25. weelkes

    December 23rd, 2020 at 9:13 pm

    Organic Black Tea Sampler Pack

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