Add A Little Sparkle To Your New Year (Win!)

January 6, 2021

Think new jewelry brands are a dime a dozen? Think again. Born from COVID cutbacks, Forged & Co founder Ilana Solomons makes hammered pieces with deep meaning—and she’s giving back to her community, to boot. Read our interview below, and enter to win a sparkling $200 Forged & Co prize! —Vita Daily

Hi Ilana! Please tell us a bit about yourself to start.

I’m originally from Toronto, and moved out to Vancouver just over two years ago to chase my dream of living by the ocean. I love music (my latest obsession is my record player and hunting for albums) and am constantly listening to podcasts on my walks around the city. If I’m not admiring jewelry on Instagram, then I’m fawning over golden retriever puppies and plotting to be a dog mum. 

When and why did you launch Forged & Co?

I launched Forged & Co during the summer of 2020. I had been laid off due to COVID-19 cuts and really wasn’t sure what I was going to do next. I asked a few friends who had their own jewelry companies what skills they would want someone on their team to have, thinking I’d start applying to work at an existing brand, and they encouraged me to take a leap and bring my own work to the market—and it spiralled from there! I’ve always loved hand crafted jewelry and all that sparkles (my parents nicknamed me Magpie when I was a kid), so it’s been incredibly rewarding to share that passion. 

What makes your designs unique?

A lot of the pieces feature a hammered texture, which is meant to symbolize that just as metal becomes harder and stronger the more you work and hammer it, so too do we become stronger the more life throws at us. This year was really difficult for everyone, but I think a lot of beauty also came from it—a shared resilience and realization that we all rely on our communities. I think jewelry has the power to reflect our values and personality, and my hope is that my pieces serve as a reminder of our inner strength. I’ve also had the chance to work on custom pieces this year, which has been really special. I love that you can take a memory or a feeling and turn it into a physical item that you can cherish for years.  

Tell us about the community and charitable aspects of your business?

I think it’s really important to be a part of the community that you’re living and working in. Since this business came about during an incredibly stressful time globally, I felt that donating a portion of profits to an organization (CMHA BC) dedicated to supporting mental well-being was an invaluable cause. 

Any jewelry trend forecasts for 2021? What will we be seeing more of?

Great question! I’ve been seeing more and more “non-traditional” engagement rings, which is really exciting (Ariana Grande’s diamond and pearl ring—so unique!). As opposed to opting for the classic diamond ring, it seems like coloured gem stones (especially sapphires) are really becoming ever more popular (I worked on an engagement ring with an aquamarine centre recently). It’s really about fitting the design to the individual, instead of the other way around. 

What Forged & Co. pieces are you personally rocking into the new year?!

I’m always wearing my Sloan necklace (the delicate chain is just so sparkly, and it goes with literally everything) and the Avi ring in both gold and silver (I used to be a real stickler about wearing only gold or only silver, but mixing metals adds such a great and dynamic element). My personal style has always been on the dainty and understated side, so I’m also wearing the Tess studs

Win! A $200 Forged & Co Prize!

Congratulations Tahlia A. of Delta, B.C., who will receive a $200 Forged & Co prize, including a Stella ring in 10k gold ($150) and a Lilah ring in silver ($50), both in their size!


  1. Marilyn

    January 7th, 2021 at 9:24 am

    Silver would be nice……but so would the gold ✨

  2. Shelbie

    January 7th, 2021 at 9:29 am

    Love the simplicity of the gold!


  3. Kerry

    January 7th, 2021 at 9:48 am

    I prefer gold. Thanks for the chance 🤞

  4. Stacey

    January 7th, 2021 at 9:50 am

    Love gold everything ✨💕

  5. andieg48

    January 7th, 2021 at 10:03 am

    Silver is my go-to but I want to start wearing more gold! @andieg48

  6. Rebekah Punkkinen

    January 7th, 2021 at 10:09 am

    Gold @bekahemily87

  7. @madeleine__ys

    January 7th, 2021 at 10:45 am

    I’m someone who’s not afraid to mix and match my metals but you’ll always find me wearing a favourite silver piece!! Their extra sparkle always catches my eye!🤍

  8. Shirley O

    January 7th, 2021 at 11:20 am

    I prefer gold. Thank you for the wonderful giveaway.

  9. Joanna Li

    January 7th, 2021 at 11:43 am

    I prefer gold jewelry, it’s very elegant :).
    Instagram handle: @jo.annali

  10. Suzanne

    January 7th, 2021 at 11:43 am

    Love the custom ring ilana made for me. A wonderful surprise when the package arrived a perfect birthday gift crafted with love.

  11. Cheryl Germain

    January 7th, 2021 at 12:09 pm

    Gold jewellery is best for my skin tone. @cfgermain

  12. Natalie B

    January 7th, 2021 at 12:12 pm

    I love silver, but lately have been leaning back into gold.


  13. Hailey

    January 7th, 2021 at 12:24 pm

    Love the idea of Mixing them. I have always stuck to one or the other, and am currently on the gold phase.

  14. Lesley

    January 7th, 2021 at 12:31 pm

    Gold @lesleylivinglife

  15. Gabrielle Beaulieu

    January 7th, 2021 at 1:30 pm

    Gold @gabrielle.beaulieu02

  16. Jodie Boyd

    January 7th, 2021 at 1:41 pm

    Beautiful jewelry. I prefer gold.

  17. Jackie M

    January 7th, 2021 at 1:41 pm

    I’m a silver girl. IG ja_cs_

  18. Marjolaine

    January 7th, 2021 at 1:50 pm

    Silver 😍 Merci pour le concours 🤗

  19. Jennifer C.

    January 7th, 2021 at 2:31 pm

    Gold! Instagram: @photogirlj

  20. Nathalie Lebeau

    January 7th, 2021 at 2:43 pm

    I love the gold and how minimalistic these are! So cute!!


  21. Gary Barclay

    January 7th, 2021 at 2:43 pm


  22. Tahlia Atter

    January 7th, 2021 at 4:12 pm

    the gold is so pretty!


  23. Kiriakitsa

    January 7th, 2021 at 4:31 pm


  24. Jenn Bensley

    January 7th, 2021 at 5:25 pm

    Gold ❤️

  25. Selena

    January 7th, 2021 at 5:35 pm

    I love both but choose gold


  26. An Hunter

    January 7th, 2021 at 6:04 pm

    Gold is so warm and lovely 😊

  27. Lisa

    January 7th, 2021 at 7:35 pm

    Silver! @lisadchin

  28. Christina

    January 7th, 2021 at 7:51 pm



  29. Deimi

    January 7th, 2021 at 8:13 pm

    Gold ✨


    North Vancouver BC

  30. Becky Best

    January 7th, 2021 at 8:19 pm

    Gold! IG @beckybest3886

  31. Debbie Petera

    January 7th, 2021 at 9:09 pm

    I would totally prefer silver. DebbiePeters1261

  32. Lynette James

    January 7th, 2021 at 9:09 pm

    If I have to choose silver or white gold is my preference over yellow gold @lynettejames 9554

  33. Nicola Humphrey

    January 7th, 2021 at 10:00 pm

    Gold all the way! @humphreynicola

  34. Jasmin T

    January 7th, 2021 at 11:46 pm

    I prefer gold jewelry 🧡

  35. Grace

    January 8th, 2021 at 3:30 am

    I prefer silver jewelry. @gracemint

  36. Nicole Graham

    January 8th, 2021 at 4:01 am

    I like silver better. The hammered look she uses is gorgeous.

  37. Tabby72

    January 8th, 2021 at 6:57 am

    I prefer gold! @tabby_1972

  38. Janet M

    January 8th, 2021 at 2:33 pm

    I really like silver @asherares

  39. Sandra J Lebeau

    January 8th, 2021 at 2:39 pm

    I actually like them both and find some things look better in gold than silver or visa versa.

  40. Leila Lagroix

    January 8th, 2021 at 4:06 pm

    Silver @xmasbb1225

  41. Sara

    January 8th, 2021 at 6:48 pm

    Gold @still.etto

  42. Michelle L’E

    January 8th, 2021 at 7:05 pm

    I love silver, thought I wouldn’t snub my nose at gold. Lovely designs! Private Insta.

  43. Bonnie Humphrey

    January 9th, 2021 at 4:25 am

    I prefer gold


    January 9th, 2021 at 6:27 am

    I prefer gold. jamesmjr1968

  45. Cinii

    January 9th, 2021 at 1:13 pm

    I prefer gold jewellery. My IG: imcinii__

  46. Renee snow

    January 10th, 2021 at 9:01 am

    Gold @rsnow_

  47. Angelina Artemenko

    January 10th, 2021 at 9:08 am

    Gold @angartemenko


    January 10th, 2021 at 4:07 pm

    Gold is my favourite ig. @lillianmb23

  49. Jenny

    January 11th, 2021 at 1:15 pm

    I have warm skin tone so gold colour is perfect for me!… love the rings designs!💛

    IG: @jennykto

  50. Haritha Venkatesan

    January 12th, 2021 at 10:36 am

    I prefer gold jewellery! It suits my skin tone!!

  51. Kellie Walsh

    January 12th, 2021 at 12:31 pm

    I prefer silver. Thanks for the chance!! @kelliewalsh2019

  52. Linda L

    January 12th, 2021 at 2:30 pm

    Love both gold and silver pieces. It all depends on what I’m wearing. I like to coordinate with my outfits.


  53. Susanne Craig

    January 12th, 2021 at 5:13 pm

    I like the silver.

  54. Jasika

    January 12th, 2021 at 6:25 pm

    Love gold jewelry 💫

  55. MaryM

    January 13th, 2021 at 8:41 am

    Very pretty! I prefer gold @maryandcedar

  56. Zoe

    January 13th, 2021 at 9:07 am

    Silver @redeoz

  57. Sally Wollman

    January 13th, 2021 at 10:42 am

    Can’t choose between gold or silver, both would be nice🙈
    IG: sally_wollman

  58. Heidi

    January 13th, 2021 at 6:43 pm

    Love the silver!😍😍

  59. Heidi

    January 13th, 2021 at 6:44 pm

    Ig: @adelheid.waldd ^^

  60. CL Chin

    January 13th, 2021 at 7:25 pm


  61. Lori Lewis

    January 14th, 2021 at 2:36 am

    Wow, so many entries! My fingers are crossed (and lately I prefer gold) 💕

    IG: @miss_elles

  62. Liezl Cudal Tan

    January 14th, 2021 at 1:01 pm

    I like both silver and gold.
    Instagram @Liezl_cudal_tan

  63. Kiley

    January 14th, 2021 at 3:47 pm

    Silver @kiley67

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