That’s It Sets The Fruit Bar High (Win!)

January 13, 2021

Big news for bar fans—fruit bars, that is! That’s it. Fruit Bars, the No. 1 fruit bar brand in America with an honest-to-goodness cult following, are now available in Canada at select Loblaws nationwide.

So, what makes That’s it. Fruit Bars so darn good? Renowned for containing only two simple, recognizable ingredients—fruit + fruit—these groundbreaking healthy snacks deliver unprecedented taste and texture, contain absolutely no added purees or juices of concentrates, and are preservative-free, non-GMO and free of all priority allergens. At a time when immune health is more important than ever before, we’re sure all Canadians will love the convenience and nutritional strength of these delicious snacks.

The best part? The launch brings four of That’s it.’s most popular Fruit Bar flavours to Canadians for the first time: Apple + Blueberries, Apple + Mangos, Apple + Strawberry, and Apple + Cherry. Also now available in Canada is That’s it.’s selection of its celebrated 100% organic dark chocolate truffles; with zero soy or dairy, and containing no more than five ingredients and 36 calories or less, these vegan truffles are the cleanest chocolate on the market—and on the grocery store shelf.

We’ll snack to that! —Vita Daily

Visit ca.thatsitfruit.com and sign up for the That’s it. newsletter to get access to special deals and information!

Win! 1 of 3 $50 That’s it. Fruit Bars Prizes!

Congratulations Penny N. of Kingston, ON, Heewon S. of Vancouver, BC, and Colea P. of Toronto, ON, who will each receive a month’s worth of That’s it. Fruit Bars, valued at $50! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Rebekah Punkkinen

    January 14th, 2021 at 9:13 am

    Banana @bekahemily87

  2. Cheryl Germain

    January 14th, 2021 at 10:43 am

    Cherries are my favourite fruit. @cfgermain

  3. Heidi

    January 14th, 2021 at 10:48 am

    MANGOS are AmaaaaZIng!😍🤤

    ig: adelheid.waldd

  4. Christina

    January 14th, 2021 at 11:31 am



  5. Debra Barrie

    January 14th, 2021 at 6:39 pm

    Strawberries @fatekarm

  6. LCruz

    January 14th, 2021 at 7:01 pm

    Strawberry 🍓. @nickyle21

  7. L M ROY

    January 14th, 2021 at 7:20 pm


  8. Lynette James

    January 14th, 2021 at 10:37 pm

    Cherries 🍒 @lynettejames9554

  9. Tabby72

    January 15th, 2021 at 6:54 am

    I like apples the best. @tabby_1972

  10. Mallory cawthra

    January 15th, 2021 at 9:22 am

    Strawberries are my fav! @happyfeetforthewin

  11. Shirley O

    January 15th, 2021 at 9:34 am

    Strawberries are my favorite. @shirleyoflynn

  12. Alana LeSueur

    January 15th, 2021 at 10:14 am

    My favourite fruit is strawberries. @Diamondchick60

  13. Zosia

    January 15th, 2021 at 10:34 am


  14. Rosanne Robinson

    January 15th, 2021 at 12:25 pm

    Strawberries are my fav! @hillview37

  15. Tina

    January 15th, 2021 at 1:06 pm


  16. Tina

    January 15th, 2021 at 1:14 pm


  17. ANNA NGO

    January 15th, 2021 at 2:04 pm


  18. Taylor

    January 15th, 2021 at 2:52 pm

    My favourite fruit is mango!


  19. Winnie Tong-Luo

    January 15th, 2021 at 3:03 pm

    Peach @sweetsweetpapaya

  20. Susan Boudreau

    January 15th, 2021 at 3:50 pm

    I love strawberries 🍓 😋

  21. Florence Cochrane

    January 15th, 2021 at 4:00 pm

    Cherries @fcochrane2019

  22. Natalie B

    January 15th, 2021 at 6:55 pm

    I love all fruit, but I’m currently on a pomegranate kick – 2-3 a day for the past 2 months!


  23. Lianne Dearle

    January 15th, 2021 at 9:16 pm

    Blueberries @lianne2014

  24. Nikki

    January 15th, 2021 at 9:47 pm

    BlackBerry @nicolagardner

  25. CL Chin

    January 16th, 2021 at 7:51 am


  26. Monique L.S.

    January 16th, 2021 at 4:41 pm

    I enjoy raspberries. IG @minty_mo2020

  27. Carole D

    January 18th, 2021 at 8:53 pm

    Strawberries @carolecraftycorner

  28. Suzie B

    January 19th, 2021 at 2:40 am

    I like bananas! @sbabij

  29. Paula

    January 19th, 2021 at 5:01 pm


  30. Bonnie C

    January 20th, 2021 at 1:30 pm

    I love raspberries

    Insta. bonita10_5

  31. Angelina Artemenko

    January 20th, 2021 at 7:49 pm

    Blueberries @angartemenko

  32. Alina

    January 21st, 2021 at 9:32 am

    My favourite fruit is oranges
    IG country_girl302

  33. Chad mitchell

    January 21st, 2021 at 11:47 am

    Kiwis are my #1 fruit. But I really love sll fruit. @chadmi1

  34. Tatiana

    January 21st, 2021 at 12:19 pm

    My favourite fruit is strawberries @tatimitch

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