Have you ever rolled your eyes when you saw the prices of roses on Valentine’s Day? Kamila Alikhani certainly did, pegging florists as “greedy”—until she founded her own flower business, Bloomier, and got to the bottom of this petal-y puzzle. Though there are quite a few factors that affect prices on February 14th, she’s given us, below, an expert glimpse into what really happens prior to Valentine’s Day to make those roses oh-so rich! —Vita Daily
First, to meet the demand for Valentine’s Day, the farmers need to grow up to three times of the normal volume of roses. Three times! To get ready for the humongous volume of roses needed by February 14th, the farmers need to time the growth of the plants. Essentially, they slow production of roses by cutting the stems back so that they produce a bigger harvest by February 14th. That means that normally productive rose plants will not be growing full rose buds weeks before and weeks after the Valentine growth cycle. The cost of halting everyday production while the Valentine roses are grown is passed on to the consumer.
In addition to this, winter’s shorter daylight hours and higher energy costs need to be accounted for.
So, by the time the roses arrive at a flower shop, they are already 100 per cent more expensive than they are at any time of the year. Then the florists have to hire additional help, work longer hours (much longer!) and arrange extra delivery vehicles and drivers to design and deliver the extra volume of orders.
Does it sound exhausting? Yes! However, we florists really do look forward to seeing our clients’ faces light up when they receive their flowers, on Valentine’s Day and beyond. So, we are in!
At Bloomier, we’ll have some beautiful roses from the farmers, who care about social and environmental sustainability, and we’ll wrap them mindfully and deliver with joy! Happy Valentine’s Day!
Win! A Dozen Roses From Bloomier!
Congrats Lorraine G. of Vancouver, B.C., who will receive a dozen roses from Bloomier! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.