Why Are Roses So Expensive On Valentine’s Day? (Win!)

January 24, 2021

Have you ever rolled your eyes when you saw the prices of roses on Valentine’s Day? Kamila Alikhani certainly did, pegging florists as “greedy”—until she founded her own flower business, Bloomier, and got to the bottom of this petal-y puzzle. Though there are quite a few factors that affect prices on February 14th, she’s given us, below, an expert glimpse into what really happens prior to Valentine’s Day to make those roses oh-so rich! —Vita Daily

First, to meet the demand for Valentine’s Day, the farmers need to grow up to three times of the normal volume of roses. Three times! To get ready for the humongous volume of roses needed by February 14th, the farmers need to time the growth of the plants. Essentially, they slow production of roses by cutting the stems back so that they produce a bigger harvest by February 14th. That means that normally productive rose plants will not be growing full rose buds weeks before and weeks after the Valentine growth cycle. The cost of halting everyday production while the Valentine roses are grown is passed on to the consumer.

In addition to this, winter’s shorter daylight hours and higher energy costs need to be accounted for.

So, by the time the roses arrive at a flower shop, they are already 100 per cent more expensive than they are at any time of the year. Then the florists have to hire additional help, work longer hours (much longer!) and arrange extra delivery vehicles and drivers to design and deliver the extra volume of orders.

Does it sound exhausting? Yes! However, we florists really do look forward to seeing our clients’ faces light up when they receive their flowers, on Valentine’s Day and beyond. So, we are in!

At Bloomier, we’ll have some beautiful roses from the farmers, who care about social and environmental sustainability, and we’ll wrap them mindfully and deliver with joy! Happy Valentine’s Day!

Win! A Dozen Roses From Bloomier!

Congrats Lorraine G. of Vancouver, B.C., who will receive a dozen roses from Bloomier! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Deimi

    January 25th, 2021 at 9:17 am

    Love any color roses but pink is my faaaav!


  2. Elisabeth C

    January 25th, 2021 at 9:46 am

    pale pink!


  3. Sheena

    January 25th, 2021 at 9:47 am

    Love pink roses!

  4. J. Tam

    January 25th, 2021 at 9:55 am

    I love pink roses 💗 @jcont1234

  5. Rosanna

    January 25th, 2021 at 9:59 am

    Blush/ pale peach @rosanna8854

  6. Dickson Choy

    January 25th, 2021 at 10:34 am

    classic RED @dcee604

  7. Tanya

    January 25th, 2021 at 10:38 am

    I love pink roses! @tiatigerlily

  8. amy liu

    January 25th, 2021 at 11:13 am

    i love pink roses ,followed ig as @mllil604

  9. Ann-Marie Vaughan

    January 25th, 2021 at 11:28 am

    Red roses. @ann_marievaughan

  10. Gloria wu

    January 25th, 2021 at 1:37 pm

    IG – glowglow8

  11. Sarah

    January 25th, 2021 at 2:22 pm


  12. Silvia

    January 25th, 2021 at 7:41 pm

    Pink! @siloopy

  13. Christina

    January 25th, 2021 at 8:26 pm

    Red! 🌹


  14. Monica

    January 25th, 2021 at 9:14 pm

    Great to know the breakdown of costs for Valentine’s flowers! Pink is my fave!

  15. Winnie Tong-Luo

    January 26th, 2021 at 3:13 pm

    Red @sweetsweetpapaya

  16. Shirley Ng

    January 27th, 2021 at 2:28 pm

    My favourite are pink roses.


  17. Jennifer Thomasing

    January 27th, 2021 at 4:20 pm

    I love yellow roses. @iceyviolet

  18. Rachel C.

    January 30th, 2021 at 3:55 am

    Any colour rose is so lovely, but pink is my go-to! <3

  19. Rachel C.

    January 30th, 2021 at 3:56 am

    p.s. instagram username is @seafoodmwg 🙂

  20. Angelina Artemenko

    January 31st, 2021 at 11:45 am

    Red ! @angartemenko

  21. Angela Artemenko

    February 1st, 2021 at 5:34 am

    Red @dash_ofsass

  22. Alana LeSueur

    February 1st, 2021 at 4:25 pm

    My favourite colour of roses are blushy soft peach

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