Mejuri is launching its first ever merch collection, and the cause is as cool as the clothes.
On offer as of February 17th, 2021, is chic soft jersey apparel, including a “golden” sweatshirt that looks comfy AF, with 100 per cent of proceeds going directly to the Mejuri Empowerment Fund, which aims to create long-term change by supporting higher education for women and non-binary people. The fund focuses on one simple idea: when women are empowered to lead, they empower everyone around them, promoting collaboration, fairness and equality. Appropriately, the campaign around this launch profiles the lives and work of women like actress Annie Murphy and model Grace Mahary, who are at the forefront of change, equality and creativity.
Golden girls, indeed. —Vita Daily