Even if we weren’t moms, Pink Shirt Day, coming up on February 24th, would be of utmost importance to us.
Otherwise known as Anti-Bullying Day, Pink Shirt Day started as a small act of kindness in 2007 by two Nova Scotia students who noticed a fellow male classmate being bullied for wearing pink. To offer their support, the students rallied other students to arrive at school the following day wearing pink shirts in solidarity. Since then, the pink shirt has grown to become an international symbol uniting people around the world as they stand together against bullying. This year, to encourage kids across Canada to do the same, Toys”R”Us is offering a bilingual Pink Shirt Day design for sale in-stores across the country now until February 24th for $7, donating $1 of each sale of the shirts to Kids Help Phone, up to $5,000. Kids Help Phone is Canada’s only 24/7 national service offering bilingual professional counselling, information, referrals and volunteer-led text-based support for young people.
Together, Kids Help Phone and Toys”R”Us have a vision to change the landscape of youth mental health. —Vita Daily