Make Your Home Smell So Good With HEIM Goods (Win!)

February 14, 2021

New Vancouver-based based HEIM Goods creates sustainable and handmade products that will make your home a sanctuary. We chatted with founders Parker McMullin and Matt Osborn to learn more about their seriously magic-making room and linen mists. —Vicki Duong

Hi Parker and Matt! Please tell us a bit about your brand to start.

Parker: Our brand is called HEIM Goods (pronounced HYME) and we’re a Vancouver-based housewares brand that provides small-batch handmade room and linen mists. We just launched in January with our debut collection of scents: Wild West, The Forest and Moon Bloom. We make all of our products by hand ourselves, from the blends to the labelling, and it’s been such a rewarding project so far! 

Matt: Each mist is sustainably packaged in a chic matte-glass bottle, as a means to reduce plastic in our production. We are also very proud to source all of our ingredients and materials from North America, and mostly from Canada.

How did the process of starting a business together come to fruition?

Parker: Like many new brands, the pandemic played a big part in us creating a business together since we, you know, had a bit more free time on our hands. 

Matt: We started to project as a creative outlet for ourselves after moving into our first apartment together. We had so much fun decorating and designing our apartment together to make it a home, that we just kept working together. We both love branding, design, and home goods and décor, so it worked out well that we ended up creating something that reflects all of that.

What inspired your scents for your debut product, home and linen mists?

Parker: All three of the scents are so unique and special in their own way. The forest is inspired by our love of the outdoors, especially throughout B.C. Whenever we come back from a visit to Salt Spring or Bowen Island (pre-COVID, of course), we always miss the smell of the woods—so we decided, why not make it into a scent for home?!

Matt: We knew that we wanted a warm, musky scent in the collection since those are the scents Parker and I usually gravitate toward, so Wild West is a blend that is very inspired by us! It combines so many of our favourite oils and even though it took a lot of trial and error to finalize, it was definitely worth it. The branding of the product itself, however, was definitely just inspired by hot cowboys!

Parker: Moon Bloom is a dreamy take on a classic. My mom used to sprinkle lavender on my pillows whenever I wasn’t feeling good to help me relax, so I definitely wanted a lavender-focused spray in the collection since it reminds me of such calm energy. The addition of the rose essence makes the scent very unique, luxurious and almost creamy, which I’ve never smelled in any other lavender spray. 

Tell us more about your ethos of creating an atmosphere of comfort at home?

Parker: Fun fact: HEIM means home! We believe that every home is a sanctuary and should make you feel comforted, safe and cosy. The way your room smells definitely adds to that aura, very much like a candle does. 

Matt: We definitely enjoy the process of developing a space into something with character and comfort. That being said, we recognize that we have been so fortunate to be in a place and time that allows us to live together openly and create a place to call home. This ties into our desire to also give back to the LGBTQ2S+ community who are in need most. We donate partial proceeds from every bottle sold to Covenant House to help in its mission to help homeless youth.

What products are you hoping to introduce in the future?

Parker: It’s hard to say! Right now, we’re having a great time learning more aromatherapy with our room and linen mists and can’t wait to create more of those. Maybe for spring/summer we will release a new scent, hint, hint!

Matt: We have a few products in the works, and are really excited to have them released soon. Where the brand will go in general is hard to say. We want to let it expand and grow organically and are open and willing to explore whatever comes our way.


Win! A HEIM Goods Prize Pack!

One lucky Lower Mainland, B.C., winner will receive a HEIM Goods prize pack including the entire collection (one of each scent valued at $75 total)! To enter, follow @heim.goods and @vitadaily.ca on Instagram and follow the entry rules on our corresponding post. Contest opens February 15th, 2021, and closes February 22nd, 2021. Rules and regulations herePlease note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Marilyn

    February 15th, 2021 at 9:53 am

    Lavender and rose

  2. Taylor

    February 15th, 2021 at 10:01 am

    Cinnamon and fir

  3. Amber olak

    February 15th, 2021 at 10:04 am



  4. Kenneth Wyse

    February 15th, 2021 at 10:34 am

    Wild West!

  5. Fawn

    February 15th, 2021 at 11:41 am

    I love cedar wood scents!

  6. Tara Rolof

    February 15th, 2021 at 11:44 am

    Lavender is def my fave. Citrus is a close second!!

  7. Christina

    February 15th, 2021 at 12:11 pm

    Moon bloom!


  8. Nick

    February 15th, 2021 at 3:34 pm

    Lavender and rose


  9. Tabby72

    February 16th, 2021 at 6:30 am

    Wild West! @tabby_1972

  10. Leila Lagroix

    February 16th, 2021 at 7:17 am

    Moon bloom @xmasbb1225

  11. Rachel C.

    February 16th, 2021 at 11:51 am

    I love cedarwood! <3

    (@seafoodmwg on instagram)

  12. Cheryl Germain

    February 16th, 2021 at 2:24 pm

    I love citrus scents @cfgermain

  13. Ashley Howse

    February 16th, 2021 at 5:47 pm

    Lilac or lavender or rose. @elementarystar87

  14. Johanna Newman

    February 16th, 2021 at 9:02 pm

    It all depends. If I want to relax then lavender. If I have a headache the peppermint. If I am nauseous then licorice. If I have trouble breathing then eucalyptus. If I want something uplifting then a citrus. ♥️ IG @JohannaNewman88

  15. pnina

    February 17th, 2021 at 9:19 am

    citrus @xmontrealer4

  16. Natalie B

    February 17th, 2021 at 12:23 pm

    I love lavender so Moon Bloom sounds perfect for me!


  17. Lesley Murphy

    February 18th, 2021 at 11:46 am


  18. Sara Alfred

    February 18th, 2021 at 4:22 pm

    Moon bloom @sara.marie.a

  19. Shirley Earle

    February 20th, 2021 at 4:22 pm

    Moon bloom sounds nice! @searle_7811

  20. Alina

    February 21st, 2021 at 6:58 am

    Moon bloom sounds wonderful!
    IG: country_girl302

  21. Debbie F

    February 21st, 2021 at 7:06 pm


  22. Angelina Artemenko

    February 21st, 2021 at 7:51 pm

    Lavender and rose @dash_ofsass

  23. Melissa Armstrong

    February 22nd, 2021 at 6:47 pm

    The forest sounds amazing!

    Instagram: @melis_armstrong

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