Seeing as the eyes have it all right now (read: face masks), it’s definitely time to up your lash game. These brand-spanking-new mascaras will give your eyes a lift. —Amanda Nunes
Benefit has made its popular mascara even more amazing with just released They’re Real! Magnet Extreme Lengthening Mascara ($36). This product sports a special brush with a magnetically charged core that pulls the magnetic formula beyond the tips of your lashes. The result? 40 per cent longer-looking eyelashes that last for up to 36 hours!
Tok’s new Lash Enhancing Mascara ($29) is made from a natural formula that promises to lengthen lashes while also promoting growth and volume. The mascara itself is all dolled up in recycled-plastic and aluminum eco-friendly packaging.
Bite Beauty has launched its very first mascara—Upswing Full-Volume Mascara ($37)—that packs a volume punch in a beautiful rose-gold package. With one swipe, you get voluminous curled and lifted lashes. Bonus: the formula is vegan, cruelty free and uses tree berry wax.
Looking for a mascara that does it all? Meet Burberry’s Ultimate Lift Mascara Pure Black No. 01 ($35). It lifts, volumizes, curls and lengthens, and the brush is packed with micro bristles to easily catch and coat each lash. You can use the formula to create a natural look, or build it up for a bold style.
L’Oreal’s Air Mega Volume Mascara ($17) has a light-as-air feel and uses whipped technology to elongate lashes. The high-charge brush coats all lashes perfectly for a smudge- and flake-free look that lasts for 24 hours.