MONDAY Haircare For Every Day Of The Week (Win!)

February 21, 2021

New year, new hair care! Just launched in Canada, New Zealand’s MONDAY offers salon-quality products at an affordable price point. We chatted with brand founder (and beauty enthusiast) Jaimee Lupton about the line, which you can now find at Walmart, Shoppers, Pharma Prix and other retailers across our home and native land, and about why Monday is her favourite day of the week. —Vita Daily

Hi Jaimee! When, why and how was MONDAY Haircare born? 

I was spending an extortionate amount of money on hair products each month, and found it increasingly challenging not just in terms of price but also accessibility. I wanted to be able to buy results-driven shampoo and conditioner at my local supermarket. I also noticed a big lack of transparency, and I wanted to know what I was actually paying for! So the idea to start MONDAY was born. We launched in March 2020 in New Zealand and shortly after in Australia—yep, right as the pandemic took hold—which was challenging, but the overwhelmingly positive response absolutely blew us away. 

What makes you different/unique? 

I wanted a product that everyone was excited to show off and felt good about buying from the supermarket—hence our pink bottles! But more so, it was important to me that MONDAY was created and manufactured cruelty free, without nasties such as SLS and parabens, and that the bottles were made from recyclable plastic. We really tried to rethink every step of the process, from our natural ingredients right down to how we package our bottles. I know that customers, just like myself, care very much about the products they purchase and use on their bodies.

How else are you changing the hair game?

We’re aiming to disrupt a very entrenched market, where consumers have been told for years that only high price equals high quality. I don’t believe that; beauty doesn’t need to be expensive, and it should work no matter the price point. We’re committed to operating in ways that help reduce costs so we can pass these savings onto customers. We do that, in part, by producing at scale, and have partnered with an industry leading manufacturing facility so that we can still use premium quality ingredients and have control over every step of the process. We’re also launching refillable pouches here in Australia and NZ soon, which we hope to bring to the U.S. shortly also. We really think about how we can make luxury haircare available to all. 

Tell us about your tagline: making luxury accessible.

I’m a huge believer that every person, no matter their story, should be entitled to look and feel good. Coming from a luxury PR background I’ve always had a passion for beautiful brands, and I felt the hair industry needed a refresh for the sake of the customer.

Why the name MONDAY?

Monday gets a bit of a bad rap, but it’s my favourite day because it’s when I set intentions and get excited for the week ahead. I really want MONDAY to help everyone feel the same way. I’ve made no secret of my goal, which is that when people hear “Monday” I want them to think of us before they think of the day of the week. Not too much to ask for, right?

What are some of MONDAY’s hero products, and who are MONDAY hair products for (please say curly girls, too!)?

We have four formulations: VOLUME is for hair that tends to be fine or flat, SMOOTH for dry and frizzy types, MOISTURE for hair that’s damaged (say, from colouring or other treatments) and GENTLE for hair and scalps that need a little extra TLC. There really is something for everyone, and I always encourage people to mix and match to find their perfect fit! My trick is to use our SMOOTH Shampoo with the MOISTURE Conditionerit’s the best of both worlds and gives my hair exactly what it needs.

Are you excited about your entry into the North American market? How do you anticipate MONDAY being received here?

I’ve been excited for so long! COVID-19 has affected some of our timelines but we’re certainly not the only ones, and we’re just grateful we’re able to bring MONDAY to more people. The amazing uptake we’ve had so far in New Zealand and Australia, along with the demand and hype we see on social media gives me faith that people in North America will love it just as much as everyone else. You know that saying, “Don’t read the comments”? I do the opposite! I love reading the reviews, feedback and suggestions for new products from our loyal community and new customers. It’s invaluable.

If you were stuck on a desert island and could only take one MONDAY product with you, what would it be and why?

It would have to be MOISTURE all the way, to help with all that sun exposure!

Win! 1 Of 10 MONDAY Haircare Gift Sets!

We have our winners! Please check your DM on IG! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Emily B

    February 22nd, 2021 at 9:13 am

    My hair is fine but I have a lot of it!

  2. Elisabeth C

    February 22nd, 2021 at 9:13 am

    moisture – because the hair would be exposed to so many rays throughout the day and needs TLC and treatment!

  3. pnina

    February 22nd, 2021 at 9:32 am

    fine but full

  4. pnina

    February 22nd, 2021 at 9:33 am

    lots of fine hair


  5. Jodie

    February 22nd, 2021 at 9:56 am

    I entered the contest because my hair is dry, flat and full of static! Darn Canadian winters.

  6. Leigh Soldan

    February 22nd, 2021 at 9:57 am

    thick but fine

  7. Lesley Murphy

    February 22nd, 2021 at 10:06 am

    Fine hair!

  8. Natalie B

    February 22nd, 2021 at 10:14 am

    Long, untreated, greedy for hydration, and fussy. Any and all hair help is appreciated, lol!


  9. Cookie Gigan

    February 22nd, 2021 at 10:20 am

    My hair is so dry this winter.

  10. Rosanna Lee

    February 22nd, 2021 at 10:21 am

    Volume shampoo! Gotta have my hair clean and looking good with bouncy volume! @rosanna8854

  11. Lillian Brown

    February 22nd, 2021 at 10:33 am

    I have fine straight hair on ig lillianmbrown23

  12. Samara

    February 22nd, 2021 at 10:51 am

    I have really thick long hair 🙂

  13. Heather Brown

    February 22nd, 2021 at 10:54 am

    Moisturize definitely to help with the excessive sun rays

  14. Heather Brown

    February 22nd, 2021 at 10:56 am

    Not sure how to edit my first response to add my Instagram handle

  15. Cheryl Germain

    February 22nd, 2021 at 10:58 am

    I have fine, straight hair. @cfgermain

  16. Amber olak

    February 22nd, 2021 at 11:09 am

    My hair is thin and wavy


  17. Kiera

    February 22nd, 2021 at 11:53 am

    I have fine, frizzy and thick hair!


  18. Bessy

    February 22nd, 2021 at 12:26 pm

    I have thick curly hair, more in the dry side.

  19. Florence Cochrane

    February 22nd, 2021 at 2:00 pm

    My hair is frizzy and dry. @fossie55

  20. MaryM

    February 22nd, 2021 at 2:06 pm

    my hair is normal and a bit wavy.


  21. CL Chin

    February 22nd, 2021 at 2:28 pm

    fine and straight

  22. Bonnie

    February 22nd, 2021 at 5:17 pm

    Dry and straight hair

  23. Peggy D

    February 22nd, 2021 at 5:29 pm

    Fine and curly @paraskevoula101

  24. Linda P

    February 22nd, 2021 at 6:47 pm

    I have fine, thin wavy hair – need a lot of help

  25. Taylor

    February 22nd, 2021 at 7:24 pm

    My hair is dry and straight!


  26. Anna

    February 22nd, 2021 at 7:32 pm

    My hair type is super straight, long and damaged


  27. Jennifer Bedard

    February 22nd, 2021 at 7:59 pm

    My hair is thick and wavy! @bedardjen

  28. Carole D

    February 22nd, 2021 at 8:32 pm

    I have fine, straight hair. Dry and lots of static! @carolecraftycorner

  29. Marie

    February 22nd, 2021 at 9:38 pm

    I have wavy dry hair!

  30. Marie

    February 22nd, 2021 at 9:39 pm

    My hair is wavy and dry!

  31. Rachel C.

    February 23rd, 2021 at 3:10 am

    Dry and oily (somehow), and wavy but fine!

    (@seafoodmwg on ig)

  32. Tabby72

    February 23rd, 2021 at 6:39 am

    I have straight shoulder length hair. @tabby_1972

  33. Debbie F

    February 23rd, 2021 at 10:45 am

    My hair is coloured so tends to be dry and frizzy. @missycat11

  34. Kate R

    February 23rd, 2021 at 3:08 pm

    My naturally level 6 hair has highlights throughout its shoulder-length abundance. Stick straight on top, but a THICK, triangle chunk of hair at the back is VERY curly! Almost like two different types of hair. I like hydrating and nourishing hair care to keep my tresses in tip-top shape!


  35. Natalie

    February 24th, 2021 at 9:21 am

    Fine hair over here, but lots of it!! @natalievana

  36. Giannina P

    February 25th, 2021 at 1:58 pm

    Thick curly hair 👩🏽‍🦱 thanks 💋


  37. Liezl Cudal Tan

    February 26th, 2021 at 2:28 am

    My hair is a combination of dry and oily and wavy.

    Instagram @Liezl_cudal_tan

  38. Sandie Mallan

    February 26th, 2021 at 1:22 pm

    Bleached, long, dry, prone to breakage and frizz.

  39. Alina

    February 28th, 2021 at 5:01 am

    My hair is dry and frizzy
    IG country_girl302

  40. Suzie B

    February 28th, 2021 at 8:02 am

    My hair is dry and damaged


  41. Shirley Earle

    February 28th, 2021 at 10:10 am

    Normal hair type

  42. Christina

    February 28th, 2021 at 12:52 pm

    I have long thick hair.
    IG @christinamrogers

  43. Angelina Artemenko

    February 28th, 2021 at 6:50 pm

    Natural and curly @dash_ofsass

  44. Kellie Walsh

    February 28th, 2021 at 10:28 pm

    My hair is dry and frizzy. Thanks for the chance! @kelliewalsh2019

  45. Betty S

    March 1st, 2021 at 4:17 am

    My hair is fine and poker straight. @harriette106742

  46. Jenn T

    March 1st, 2021 at 1:48 pm

    Dry and straight!

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