It’s Time To Rethink #WhatComesFirst In Your Skin-Care Routine (Win!)

March 9, 2021

Get ready to rethink what you thought you knew about healthy, glowing and all-around great skin—including how you go through the steps of your daily and nightly care routine.

In launching the fifth generation of its bestselling First Care Activating Serum ($117 at Sephora), Korean beauty brand Sulwhasoo is challenging us to reconsider #WhatComesFirst when we step up to the bathroom sink. As a prepping serum, First Care is uniquely designed to use immediately after face washing, as an incredibly effective way to boost the effect and absorption of subsequent products applied. To recap: wash face, apply prepping serum and then continue on with your skin-care routine.

New And Improved First Care Formula

The best part of this added step? With more than 23 years of research, the new iteration of the First Care Activating Serum has been improved with total anti-aging benefits with the five carefully selected cocktail of herbs—lotus, white lily, Soloman’s seal, peony, and rehmannia—that make up the Golden Ratio blend of JAUM Activator™. The combination of these five signature herbs in the new formula helps to improve hydration, radiance, translucency and resilience just to name a few.  In an 8-week independent consumer study that included more than 500 women from around the world, 99% reported overall satisfaction, with 96% seeing visible results on lasting moisture, nourishment, healthy glow, soothing properties, and the boosting properties of skincare products used in next steps!

Make Your Skin Care Routine A Ritual

Known for signature application and massage techniques that bring peace and harmony to stressed-out skin, Sulwhasoo has even created a gorgeous First Peace Ritual with First Care that you can do at home:

  1. Warm 2-3 pumps of First Care Activating Serum to palm of hands
  2. Cup hands and slowly bring them up to the face
  3. Take a deep breath and inhale the early scent to begin the First Peace Ritual
  4. Begin applying serum in circular motions, starting with the nose area and massaging evenly on the skin
  5. Using the palm of hands, gently press the serum to cheeks, forehead, around the eyes, and chin until completely absorbed
  6. Wrap face with both hands to complete ritual

First Care Activating Serum Hacks

Sulwhasoo has created a series of videos, from Triple Face Yoga to Neck Care, Healing Shower Care and Cooling Pad Care, to help you “hack” the First Care Activating Serum and better incorporate it into your skin-care/beauty routine. Also recommended: complete your skin care regiment with Sulwhasoo’s Essential line, which consists of powerful herbs and rich antioxidants like goji berries, red ginseng to address dryness, skin texture and loss of elasticity.

Win! A $117 Bottle Of Sulwhasoo First Care Activating Serum

Congrats Kristina Z. of Baden, Ontario, who will receive a $117 bottle of Sulwhasoo First Care Activating Serum! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Amber olak

    March 9th, 2021 at 3:12 pm

    My nightly routine is moisturizing


  2. Tran Truong

    March 9th, 2021 at 3:17 pm

    My nightly care routine is to catch up on Facebook and Instagram before bed.


  3. Mzstellar

    March 9th, 2021 at 3:20 pm

    My nightly care routine is wash face, apply serum, and moisturizer. Then catch up on FB and IG.

  4. Ann-Marie Vaughan

    March 9th, 2021 at 3:58 pm

    Nightly cleansing and moisturizing. IG: @ann_marievaughan

  5. Sari O.

    March 9th, 2021 at 4:02 pm

    My nightly routine is using a moisturizer @sariorlans

  6. Roula

    March 9th, 2021 at 6:10 pm

    Serum and retinol @ roulalouk

  7. Monique L.S.

    March 9th, 2021 at 6:19 pm

    Washing my face and using a night serum. IG @minty_mo2020

  8. Jenn

    March 9th, 2021 at 6:20 pm

    I love applying a sleeping mask to seal everything in! IG- msjenndaily

  9. Christina

    March 9th, 2021 at 6:53 pm

    I use a gentle facial scrub and then I hydrate and moisturize .

  10. Christina

    March 9th, 2021 at 6:54 pm

    My nightly care routine is wash face, apply serum, and moisturizer.


  11. Ray

    March 9th, 2021 at 7:54 pm

    Moisturize and face massage. @prettyrainbow5

  12. pnina

    March 9th, 2021 at 10:59 pm

    moisturizing and make sure to remove makeup


  13. Claire Guerette

    March 10th, 2021 at 5:16 am

    Every night I make sure I Moisturize Moisturize and Moisturize! 🤗

  14. Tabby72

    March 10th, 2021 at 7:04 am

    I wash my face and moisturize. @tabby_1972

  15. Winnie Tong-Luo

    March 10th, 2021 at 8:00 am

    My favourite nightly routine is using a cleanser, toner, serum, and moisturizer. @sweetsweetpapaya

  16. Alexandra

    March 10th, 2021 at 8:54 am

    My nightly routine is trying to get to bed before midnight! Also making sure I moisturise well and don’t wake up feeling dry and flaky.

  17. Hannah Kim

    March 10th, 2021 at 8:55 am

    I cleanse well first.
    My daily routine is
    Toner-> anti-aging serun -> eye creme -> moisturizer.
    I try to do facial mask once a week.


  18. Shirley

    March 10th, 2021 at 9:30 am

    Cleanser, toner, serum, moisturizer, eye cream

  19. Janet M

    March 10th, 2021 at 10:46 am

    I cleanse and moisturize. @asherares

  20. Sandra J Lebeau

    March 10th, 2021 at 1:32 pm

    Wash my face, moisturize, brush my teeth and then snuggle with the dog.

  21. Rachel C.

    March 10th, 2021 at 5:08 pm

    My nightly routine is to get a little bit of book reading time in (after the cleansing/moisturizing stuff, of course)! <3

    (@seafoodmwg on ig)

  22. Lianne

    March 10th, 2021 at 9:04 pm

    Brushing and flossing.

  23. Jacqueline

    March 10th, 2021 at 11:00 pm

    Night moisturizer!

  24. Winnie lim

    March 11th, 2021 at 9:49 pm

    @wlim3 washing my face at the end of the day

  25. Darla Blackmore

    March 12th, 2021 at 7:35 am

    @dincalgary and my night time routine involves cleansing, toner, serum, moisturizing

  26. MaryM

    March 12th, 2021 at 8:12 am

    Clean my face and watch some Netflix. @maryandcedar

  27. Gary Barclay

    March 12th, 2021 at 9:47 am

    Use a gentle facial scrub and then hydrate and moisturize.

  28. J. Tam

    March 13th, 2021 at 1:17 pm

    My favourite nightly routine is a 10-step ritual, starting with a double a cleanse and then ending with a gorgeous moisturizer.

  29. Yung L

    March 14th, 2021 at 1:08 pm

    applying serum & moisturizing is my faveourite nightly routine @lyungcr

  30. Annik Minassian

    March 14th, 2021 at 8:25 pm

    My favourite night routine is clean my skin with a natural micelar water with olive oil and coconut oil, it leaves my face clean and radiant!

    IG @anni_mina

  31. CL Chin

    March 15th, 2021 at 9:27 am

    reading my son a story and then cleansing my face before bed

  32. Shirley O

    March 15th, 2021 at 11:35 am

    I cleanse and moisturize before bed. @shirleyoflynn

  33. Nancy

    March 15th, 2021 at 5:41 pm

    My night time routine is to cleanse and moisturize.


  34. Angelina Artemenko

    March 15th, 2021 at 7:37 pm

    I love using my rose quartz with an amazing serum

  35. Ming K

    March 15th, 2021 at 7:54 pm

    Cleanse, tone, moisturize

  36. Jan

    March 16th, 2021 at 4:19 pm

    Cleanse, serum, then moisturizer. @jan_leeu

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