Founded by Canadian photographer Danielle Henderson, neutral shade offers luxe rattan furniture that brings a taste of exotic comfort to every space, evoking a resort-style vibe at home. We chatted with Danielle to learn more about her initial drop, which consists of two headboards, a chair, a side table and an oversized coffee table, each of which comes with a writeup explaining how it’s unique and sustainably handmade. —Vita Daily
When and why did you launch neutral shade? What products do you offer, and what makes them unique?
I launched neutral shade in January 2021. We offer high-end rattan furniture that is sustainable and individually handcrafted. My love of home decor encompasses different styles from European to Asian and the Pacific Rim. I have always felt drawn to unique architectural elements, mixed materials and decor pieces that draw from the outdoors. With people spending more time at home, there is a greater demand to love the space you are in. This time in our homes has allowed many people to transform their spaces, or at least a portion into a laidback luxe oasis.
We know rattan, but what’s luxe rattan? Also, how does the material fit into modern decor?
The luxe aspect comes from the fact that each piece is extremely high quality and individually handmade, unique in its own way! Every product comes in eco-friendly branded packaging, which also is accompanied by a personalized card describing its hand crafted design. Think of it like purchasing a piece of art. We want customers to feel like they are bringing home a truly exclusive item that is beautiful and naturally durable. Rattan is one of those timeless trends that fit in any space, but it works especially well in modern decor. Natural materials instantly add warmth and character to cool, contemporary tones, and creates a calming, hygge vibe. What I love about neutral shade’s pieces is that they act as a focal point in any room, tying the space together!
Tell us about the sustainability of your products.
Rattan is an eco-friendly material that unlike wood, does not destroy the forest. The process from harvesting rattan to a final product is highly labour intensive. Each piece is crafted utilizing sustainable methods. It was important to us that we worked with artisans and manufacturers who uphold ethical methods at every step of the process, including ensuring quality working conditions. Rattan is actually grown in gardens within the forest that are similar to a rosebush that need to be planted and harvested in order to be enjoyed. This process although labour intensive, provides work for a large portion of the labour force in Indonesia. These farmers are amazing at their jobs. We chose to work with a company that incurs much higher costs than competitors in alternative countries with similar products. Not all rattan is the same. There is an entire process that needs to be overseen in order to ensure a quality item.
How does your brand help fill the travel void during these restricted, pandemic times?
We all crave travel right now which is what inspired me to create a collection that allows you to reproduce that feeling at home. Rattan creates a beautiful warm feel when added to home decor. Imagine you are on vacation with people you care about and the zen but playful state that occurs. That’s the feeling I want our customers to have. Neutral shades pieces work well in almost any design space. Rattan is no longer just the boho trend we have all come know. We want customers to be able to create their own private Bali like villa oasis in their homes!
From your first product drop, which piece is your personal fave, and why?
My favourite piece has to be the Tribeca oversized coffee table. Coming in at over four feet in diameter it goes against all traditional thoughts of rattan. It is big, bold and beautiful while appearing dainty at the same time. It is modern and sure to be the envy of all of your other living room decor.
Win! 2 Beach Chairs From Neutral Shade!
Congrats Keisha J. of Chilliwack, B.C., who will receive two beach chairs from neutral shade valued at $400! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.