When it comes to new beauty trends, the TikTok teens seem to see it first. Being featured as a TikTok fave has been known to sell out products, making them highly coveted but hard to track down. Here are some of TikTok’s most viral products and trends that we think are worth the hype.—Vicki Duong
eos shea better shave cream. With over 4 million likes on TikTok, this non-foaming shaving cream ($5) from eos promises 24-hour moisture with no irritation or razor bumps in sight. We love that it’s equal parts moisturizer and shaving cream, can be used on wet and dry skin and comes in a non-aerosol canister. Available in a variety of scents, our favourite is Pomegranate Raspberry—perfect for spring!
cerave foaming facial cleanser. A TikTok beauty list would be incomplete without a pick from skincare by Hyram. Sold out online and at drugstores everywhere, Hyram swears by CeraVe Foaming Facial Cleanser ($21), and we concur. We love how gentle this cleanser is; without stripping ski, it hydrates and calms your skin with hyaluronic acid and niacinamide.
anastasia beverly hills brow freeze. The newest TikTok trend in brows is the laminate look. Going into the spa for brow lamination can be pricey and, for those not looking to commit long term, Anastasia Beverly Hills has the solution. The brand’s new Brow Freeze Styling Wax ($30) is an easy-to-use styling wax that can lift and sculpt your brows with extreme hold without feeling stiff or leaving a residue!
nyx cosmetics sweet cheeks. Peachy makeup is always popular in spring and summer, but this year going peachy keen is further amplified by the #PeachesMakeupChallenge started by Hailey Bieber. Our favourite peach blush at the moment is NYX Cosmetics Sweet Cheeks ($12) in Summer Breeze. For the true blush trend of the season, try wearing a bit of blush on the tip of your nose as well.
nyx cosmetics shine loud. With formulas that withstand the day, it’s no wonder NYX Cosmetics is a gen z fave. One of the newest launches from NYX that has been consistently sold out in every shade is Shine Loud lip colour ($15). This dual-ended lip gloss includes a high-pigmented base coat and an ultra-glossy top coat that, believe it or not, offers no transfer wear.
fenty beauty eaze drop. Natural finish and light coverage has become the go-to when it comes to complexion. Rihanna delivers with the new Fenty Beauty Eaze Drop Blurring Skin Tint ($39). TikTok users have been sharing their first impressions of this impressive skin tint, which leaves skin looking smooth without cakey. Think of it as your skin, but better.