Fashion

Slow Fashion For The Win!

April 8, 2021

Ever heard of a Certified B. Corp? It’s a company that puts the planet and people before profits. Encircled, a slow-fashion brand in Toronto (and maker of the very cool plastic-free and vegan UnMoto Jacket), is an excellent example of such a business, making super-chic clothing with sustainably sourced, ultra-soft fabrics and a whole lot of love. We chatted with founder Kristi Soomer about what it takes to be part of the earth-friendly fashion movement. —Vita Daily

Hi Kristi! When and why did you launch Encircled? What makes your clothes unique?

I launched Encircled in 2012 with the mission of helping women travel lighter and live more with less. Over the years, the brand has evolved to focusing on how our customer can create their own streamlined capsule wardrobe at home. The idea is that if you have fewer but better pieces, such as clothing that is more versatile, high-quality, responsibly made, comfortable and stylish, then you don’t need as much in your closet. All of our clothes are made from premium, sustainable fabrics like Tencel, Modal or Organic Cotton, and we are proudly 100 per cent Canadian made. Our mantra is that our customers never have to make any compromises with ethics, sustainability or versatility. Encircled is the wardrobe that does it all.

Encircled is one of the few apparel brands that is a Certified B. Corp.; what does this mean?

We are very proud to be a Certified B. Corp! To get this certification companies need to demonstrate they are committed to balancing profit goals with a purpose that has a positive impact on the community and meets high environmental and transparency standards. We are legally required to consider how our business impacts everyone along the way, not just shareholders. It helps us create a great working environment and helps our customer trust they are making a positive impact with their decision to buy from Encircled.

What’s “slow fashion,” and what are your top tips to get people on board with dressing more sustainably?

The concept of slow fashion is about producing clothing in a way that doesn’t encourage over-consumption and allows for time to produce quality clothing. All our products are made in small batches which means that we have little wasted fabric and less unsold items at the end of a season. It also means we aren’t producing 1,000s of new styles every week like some of the major fast fashion retailers, which ultimately make cheap clothes that are designed to be worn only a handful of times before they end up in a landfill. Our mission is to encourage customers to be more thoughtful and intentional about their clothing—and choose pieces that will last a long time in their wardrobe. A top tip for dressing more sustainably is to challenge yourself to actually wear what you own. On average, we wear just 20 per cent of our clothing, so challenging yourself to buy fewer but better pieces that you’ll actually wear is more sustainable. Try this: flip your hangers around in your closet, and as you wear each piece of clothing – turn the hanger the other way. Revisit your closet every three months to see how much you’re actually wearing. Use this as a tool to evaluate what you’re buying, and what you truly need in your wardrobe.

What’s your bestselling piece, and why?!

This changes depending on the market and time of year but in general our Dressy Sweatpants are really popular! There isn’t really a competitor in the market who offers a comparable pant. They’re the perfect blend of an elevated timeless style meshed with comfort. Although we call them sweatpants, they’re actually made from a dressy blend of sustainable, knit in Canada MicroModal fabric. It’s quite a luxurious fabric and has a slight sheen to it. Previous to 2020, we had customers regularly wearing these to work, travel and at home. Now I’d say they’re basically the perfect work-from-home pant.

encircled.ca

Win! A $250 UnMoto Jacket Or $250 Gift Card From Encircled!

One lucky Canadian winner will receive an Encircled UnMoto Jacket in their size (if not available, winner will receive a $250 Encircled gift card)! To enter, follow @encircled_ and @vitadaily.ca on Instagram and follow the entry rules on our corresponding post. Contest opens April 9th, 2021, and closes April 16th, 2021. Rules and regulations herePlease note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.

share:

  1. An Hunter

    April 9th, 2021 at 10:06 am

    I would fashion this with a complimentary long flowing scarf
    @buppybishop

  2. Carly Watt

    April 9th, 2021 at 10:32 am

    This is the perfect jacket for windy spring here on Vancouver Island! Would go really well with jeans, leggings, and even sweats!

  3. Sarah

    April 9th, 2021 at 10:45 am

    Encircled is my absolute favourite clothing company. It’s style this jacket with jeans and boots on the weekends and with a dress for the office! My Instagram handle is @poutineandprada.

  4. Christina Houtris

    April 9th, 2021 at 10:46 am

    I would wear it with a long silk floral dress. @christinahoutris

  5. Amber olak

    April 9th, 2021 at 11:21 am

    I would style the jacket with my jeans

    @amber_olak

  6. Rachel C.

    April 9th, 2021 at 12:17 pm

    with a white tee, jeans or jeggings, and some sneakers!

    @seafoodmwg on ig

  7. Bonnie

    April 9th, 2021 at 12:41 pm

    Would style with some jean crops

  8. Natalie B

    April 9th, 2021 at 1:06 pm

    I would wear it with everything!! From jeans and a t-shirt to sundresses to leggings and a sweatshirt! 😻🥰

    @fury_grrl

  9. Amanda Geering

    April 9th, 2021 at 1:33 pm

    Would style this bad boy with leggings and cute boots, or just the jacket and nothing more! @whatthefunkup

  10. Velma Sandry

    April 9th, 2021 at 3:52 pm

    This is the perfect jacket for walks, gardening and just hanging out on the deck with friends. Each of the events would of course require a great scarf or fabulous hat !

  11. MaryM

    April 9th, 2021 at 4:45 pm

    Would wear it with white jeans. @maryandcedar

  12. Linda P

    April 9th, 2021 at 5:04 pm

    I’d wear this jacket with skinny jeans, T shirt with rounded neckline and some silver chains.

  13. Jessica

    April 9th, 2021 at 5:27 pm

    What wouldn’t you wear this with?! @jessica_brant

  14. Nadya

    April 9th, 2021 at 6:57 pm

    Style it with jeans and a t-shirt

  15. Mia Cooper-Graham

    April 10th, 2021 at 1:14 am

    I would totally pair this with my black paisley velvet tank and mini red skirt 😍

  16. Mia Cooper-Graham

    April 10th, 2021 at 1:15 am

    I would totally pair this with my black paisley velvet tank and mini red skirt 😍
    Instagram handle: @mini_coopsss

  17. Sandra Cairns

    April 10th, 2021 at 6:06 am

    I would style it with jeans for our casual Fridays or with a casual skirt any other day.

  18. Shelby M

    April 10th, 2021 at 10:00 am

    I would wear it with skinny jeans, a tank top, and short booties for a classic punk rock look. And then I would use it to add warmth and extra pockets for all my teacher dresses, too.

  19. J. Tam

    April 10th, 2021 at 10:17 am

    I’d style this cool moto jacket with a white tee or black turtleneck, and jeans!

    @jcont1234

  20. CL Chin

    April 10th, 2021 at 3:29 pm

    with a t-shirt and my fave jeans.
    @citygal28

  21. Jennifer Walsh

    April 10th, 2021 at 4:07 pm

    Would love this to wear over my summer dresses!
    @iamjenwalsh

  22. Tracey

    April 10th, 2021 at 9:25 pm

    I would style it with a white tee and blue jeans @t_insta_gram

  23. Suzie B

    April 11th, 2021 at 4:17 am

    I would pair the UnMoto jacket with jeans and a tee!

    @sbabij – IG

  24. Tabby72

    April 11th, 2021 at 7:28 am

    I’d wear it with a cute summer skirt this year! @tabby_1972

  25. Jan

    April 11th, 2021 at 4:30 pm

    This would be perfect with the Revolve dress. @jan_leeu

  26. Rosanne Robinson

    April 12th, 2021 at 12:09 pm

    I would wear the UnMoto Jacket over a v-neck t-shirt. 🙂

  27. Wendy Germaine

    April 12th, 2021 at 12:48 pm

    I would love this jacket. I would where it with tights, pants and long skirt. I love the look

  28. Shirley O

    April 12th, 2021 at 2:27 pm

    I would wear a summer dress with my UnMoto Jacket. @shirleyoflynn

  29. Kiriakitsa

    April 12th, 2021 at 4:39 pm

    Dark blue boot cut jeans and a long colourful scarf!
    @cheers.to.all

  30. Alison K

    April 12th, 2021 at 8:50 pm

    Skinny jeans, denim shirt & a neck scarf for a pop of colour @soulseeker00/

  31. Marilyn

    April 13th, 2021 at 3:14 am

    I’d style it with jeans for the w/e or as a topper on a dress for the cooler evenings ❤️
    @mmsittie

  32. Alina

    April 14th, 2021 at 5:01 am

    I would style it with black Jean’s and a white tshirt!
    @country_girl302

  33. Nazih

    April 14th, 2021 at 1:18 pm

    I’m sure my wife would wear this jacket eith Jean’s
    @amira_and_amir

  34. Nina

    April 14th, 2021 at 4:08 pm

    Pair it with white shirt and jeans for spring evenings
    @djpepsidaisy

  35. ANNA NGO

    April 14th, 2021 at 8:34 pm

    I’ll pair it with my jeans

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