New Resilience Jewelry Collection Supports Canada’s Frontline Workers

April 9, 2021

Last time we “visited” Paris Jewellers, the Canadian-Vietnamese women-owned-and-operated company was collaborating with Shayla Stonechild on her Matriarch Movement necklace. Now PJ is releasing its Resilience collection in support of Canada’s frontline workers.

Consisting of 24 pieces, the range is inspired by the tremendous resiliency of Canada’s frontline workers and by the Pantone colours of the year. From rings to necklaces and earrings with yellow topaz, yellow sapphire, grey moonstone and diamonds in 10-karat yellow gold, gold plating and sterling silver, 20 per cent of the net proceeds from Resilience will be donated to The Frontline Fund, repping more than 165 hospitals across Canada that are continuing to battle COVID-19 on the front lines. These donations will be used to provide relief through supplies (personal protective equipment), support (including mental health support and hotel rooms for frontline workers to protect their families) and research.

As for the collection campaign, it features real people, all of whom have a connection with Paris Jewellers, including an emergency physician, an assistant principal/teacher, a grocery store worker, a pediatric ICU nurse, and a retail worker. —Vita Daily


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