Cause mom means everything, Aritzia is launching, on April 27, a unique collab with Cause We Care—a Vancouver-based foundation supporting single moms and children living in poverty in Greater Vancouver, including the Downtown Eastside, one of Canada’s most underprivileged communities.
The beautifully designed casual collection will be released under the in-house label, Aritzia Community—an extension of Aritzia’s overall commitment to community giving. Every purchase of this limited-edition range, which includes some of Aritzia’s most loved sweat sets, will help to uplift single mothers in need with 100 per cent of proceeds going to programs and initiatives that Cause We Care supports. Look for cosy, casual coordinates—hoodies, sweatpants, T-shirts, sweatshorts and crews—cut from Aritzia’s signature fabrics (Cozy Fleece and combed cotton) and printed with custom Cause We Care graphics designed in-house. And, there’s more: a tote bag and a ball cap, too, cause Mom deserves options.
Bonus: the campaign will feature Canadian models (and mothers) Tasha Tilberg and Janice Alida, both international fashion industry icons who exude beauty from the inside out. Photographed with their children, Tasha and Janice share their own unique experiences of motherhood, reflecting on how the women who raised them informed their paths—as mothers—and as people who understand the importance of caring for those in need. —Vita Daily