Valentino Is Launching Beauty, Finally!

April 28, 2021

Fashion and beauty will collide later this year, when our friends at Valentino release their first-ever makeup collection.

Pierpaolo Piccioli, creative director, plans to deliver his vision of beauty according to “the time we are living in,” by bringing his inclusive aesthetic where emotions, dreams and individuality are essential. He says, “When couture and beauty open to all individuals, it becomes a celebration of self-expression through formulas that amplify the Couture DNA: uniqueness, extravaganza and experimentation.” Expect to see versatile, multi-use, multi-finish products that speak to the freedom of expression and individuality that lies at the core of the brand—because everyone is beautiful in their own way—via a whopping 40 foundation shades, 50 lipsticks and numerous eye products. All the formulas will be experimental, with a couture approach; as well, the lipsticks and palettes will be refillable, so we can play with different shades and textures.

Look for Valentino Beauty to roll out worldwide starting in August 2021. —Vita Daily


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