Our featured influencer this month is Flora Law, whose May feature in VITA includes both a floral favourite and a Pantone product pick! Read all about Flora below, and watch for more fabulous influencer insights in the coming months! —Vita Daily
Hi Flora! Tell us a little bit about you and what do you do!
I’m the writer and creative mind behind my blog and its Instagram page and YouTube channel. This all began as a passion project in 2016 while I worked full-time as the marketing manager for a tech company. I loved what I did, but I’m pretty girly and it wasn’t the most fashion-forward industry for me, so I began to dabble in fashion and blogging on the side. Fast-forward a year and blogging became my full-time job! Today my platforms have grown into a space where I share my take on fashion, beauty, travel and all things in-between. Since my background is in marketing (which I love and never want to stop practising), I also have an agency, Fleur Digital, where I help businesses grow and develop their brand digitally, like what I’ve done for myself!
How do you use your platform to impact those who follow you?
I started my blog as a creative outlet for me to escape my 9-to-5 and share my personal style, inspiration and all the girly things I love. I adore fashion, travel, beauty and spending the time to write, edit and take photos for others who have the same interests as me. It’s a happy place and that’s the impact and feeling I want to give others when they view my content. It’s doing and experiencing the little things we love that make life worthwhile and I want my platform to remind people of that.
What’s your personal style mantra?
Less is more. For me, this applies to clothing, accessories and makeup. I think it’s important to not let too many accessories, loud prints in clothing, or excessive makeup cover you up. You wear the clothes and makeup, do not let them wear you!
Ah, spring! What are some of your favourite floral things to do once the warm weather hits and the blooms start popping up?
I love to stay outdoors as much as I can since it’s almost summer-temperature weather! The cherry blossoms are still blooming so a walk around the seawall where you’ll find many of them is so magical. This is also when a lot of my favourite flowers are in season, so I love to pick up fresh bouquets every week!
What’s your all-time favourite flower to give and/or receive?
I love receiving and giving white roses. There’s just a beauty and simplicity to white roses that I prefer over red. Wrap them up in some pink tissue or ribbon and, I promise, anyone receiving them will be very happy!
What’s your top floral product pick?
A bouquet from Landeau! Everything about the presentation is just perfect. They’re available online and deliver throughout Canada, the U.S. and Paris. I love that the founder is Canadian and that the business started here in Vancouver, too! An arrangement is $179; I love gifting them to my mom for her birthday or Mother’s Day.
And how about your top Pantone Colours of the Year picks?
While I tend to lean toward neutrals, I will be embracing Pantone’s bright and cheerful Illuminating yellow. Jimmy Choo Maelie leather thong sandals ($787 at Saks) are a great way to add a pop of colour to a white summer dress. For Ultimate Grey, I think a comfy sweat short set, like Tna’s Airy Fleece Perfect five-inch sweat short ($40) and Airy Fleece Perfect quarter-zip sweatshirt ($60), from Artizia, is perfect for summer nights. The best part: it’s a wonderful neutral that will suit everyone!