Two winters ago, Bhargavi Varma was gifted with a foot cushion from Japan. Common to Japan’s Kutsurogi lifestyle, the cushion was cosy, warm and felt like a hug for her feet. It instantly solved her year-round issue of cold feet. When she raved about the foot cushion with her colleagues Connie and Vanessa, they knew that had to share this comfort with the world … and The Kushie was born! We spoke with Bhargavi to get the 411 on this toe-tapping success story, and are giving you a chance to win! —Vita Daily
Hi Bhargavi! Please tell us a bit about yourself to start.
I am one of three female co-founders of LuxStory, a boutique marketing agency for travel, lifestyle and real estate companies looking to move from good to great storytelling across all their communication channels. We build out strategies, produce content, manage social media and help brands connect across platforms inclusively and often by hiring female creatives. We recently launched Social Lockbox, a social media coaching and content offering for realtors. On the product development side, we launched The Kushie, a travel and home accessory for everyday, all season cozy. I am a proud South Asian woman, single mom, an investor in female-owned businesses who is passionate about shifting the narrative on all-female teams alongside supporting the South Asian sisterhood.
When, why and how did you launch The Kushie?
The Kushie was co-founded by three female, small business entrepreneurs at LuxStory: Bhargavi, Connie and Vanessa as a travel accessory for long flights, kind of like a neck pillow, for your feet. With the pandemic and travel halted, we started using and discovering the many uses of The Kushie at home. As women, our core values are to empower other women not only with words, but by hiring them, enabling them and shining a light on them. At The Kushie and at LuxStory, we work primarily with female creatives to help grow our brand into your first choice in treating your feet right.
What is The Kushie/what is it for? What makes it unique (to, say, slippers)?
Common to the Japanese Kutsurogi lifestyle (and similar to Scandinavia’s Hygge culture), The Kushie is part cushion, part footrest and all comfort. It is designed for use all day, to keep your feet snug and comfortable, not sweaty. The Kushie is a stylish item that goes with all decor styles and is totally Insta worthy!
Who in our lives would absolutely love The Kushie?
The Kushie is for anyone who desires adding a little bit of comfort and cozy to their every day—be it while working, watching TV, hanging at the cottage and of course, as a thoughtful gift for someone you cherish. And let’s not forget pets. They love snuggling with their owner’s toes and lying on top or squeezing into The Kushie too!
Approaching cottage season, how do you see The Kushie being used at our vacation homes?
The Kushie and cottage season share a vibe in common: relaxing. Whether hanging out on the couch, chillin on the dock, by the campfire and even in the car for the road trip there, The Kushie fits. What we love most though, is that it makes a great cottage warming gift for your host! Couple it with a bottle of wine tucked in The Kushie as an appropriate thank you gift.
Which is your fave Kushie and why?
I seasonally rotate my Kushies! I find myself using the Blush Crush a lot more in the summer, The Chenille Knit during fall and of course, I love using the Plaid Kushie over the holiday season.
How else do you personally pamper your feet?!
Over the last year, I’ve turned foot care into an all home routine with natural scrubs, regular dry skin brushing, foot specific cream at night and of course The Kushie. Painting my toenails—OK, so I don’t have the best steady hand and my toes end up looking like a beginner’s job. I can’t wait for the salons to open again
Win! A Kushie Care & Comfort Bundle!
Congrats Marla P. @marlibup of Mississauga, ON, who will receive a Kushie Care & Comfort Bundle! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.
May 29th, 2021 at 9:21 am
May 29th, 2021 at 9:36 am
I cozy up with fuzzy socks and a furry blanket.
May 29th, 2021 at 9:54 am
I just use socks but now I know I need this!
May 29th, 2021 at 10:04 am
Cosy thick socks and a blabket
May 29th, 2021 at 10:39 am
I stay cosy by the heater
May 29th, 2021 at 11:14 am
Like staying cosy by remaining in my pyjamas and slippers ALL day…I know that’s become the norm these days, but what the heck!! @rosegrissom
May 29th, 2021 at 11:18 am
My furry kitten keeps me warm but apparently I need this for my feet which are cold even in the summer 🤷🏼♀️
May 29th, 2021 at 12:49 pm
Snuggled up by the fireplace
May 29th, 2021 at 1:10 pm
With a good book and a mug of tea under a cozy blanket
May 29th, 2021 at 1:10 pm
I put a blanket on my feet all the time. I would love this. What a great idea
May 29th, 2021 at 6:31 pm
In the winter, I usually wear 2 pairs of socks with slippers so this would be great
May 29th, 2021 at 8:01 pm
I cozy on the couch with my pillow and blanket!
May 30th, 2021 at 6:52 am
I love to brew a nice cup of tea and curl up on the couch! @tabby_1972
May 30th, 2021 at 7:10 am
Curl up with an interesting book and thick socks. Need this because my feet are cold all summer too!
May 30th, 2021 at 4:48 pm
I like to cozy up on the couch with a warm blanket and hot drink. IG @minty_mo2020
May 31st, 2021 at 2:38 pm
I wrap myself up in a big blanket scarf to stay cozy!
June 1st, 2021 at 6:27 am
I bury my toes when reading in a cozy blanket @ corkrosy
June 1st, 2021 at 10:04 am
I wear big squishy socks, cozy jammies, and I keep a heater nearby at all times, just in case.
June 1st, 2021 at 11:23 am
I love to snuggle in my couch with cozy blankets, checking my social y accounts!
June 1st, 2021 at 11:48 am
I basically only stop using my hot water bottle in July and August!
@seafoodmwg on ig
June 1st, 2021 at 2:18 pm
My sweater and a blanket
June 1st, 2021 at 5:37 pm
My girlfriend @autumnscamper has one of these amazing big slippers and I love popping my feet into them and warming up! They are SO cozy! I also love grabbing a throw for my legs.
June 2nd, 2021 at 7:48 pm
I stay cozy with my electric blanket.
June 2nd, 2021 at 7:58 pm
Relax with a good book and tea ☕️
June 3rd, 2021 at 8:18 pm
I like to stay cozy by snuggling up in a warm blanket. Following on IG @jillmacaulay8883
June 4th, 2021 at 11:28 am
I stay cozy with a soft blanket over my legs on ig lillianmb23
June 5th, 2021 at 6:49 am
I love to curl up under a soft blanket, hot cup of herbal tea and a good book IG @harriette106742
June 5th, 2021 at 11:00 am
hot cup of tea, socks and a blanket
June 5th, 2021 at 5:42 pm
My sweater and blanket. @liangliangcanada