Top Pride Picks For 2021

June 1, 2021

It’s Pride Month, and we’re kicking things off with our top product launches that celebrate and support 2SLGBTQ+ folks and initiatives across the country. —Vita Daily

In celebration of Pride month, Purdys Chocolatier has commissioned Canadian-Taiwanese queer artist Edward Fu-Chen Juan, to design a special-edition chocolate gift box called the All Together Now Gift Box. The partnership is in support of The Get REAL Movement, a non-profit organization combating 2SLGBTQ+ discrimination, racism and bullying in school, summer camps and workplaces, to which Purdys will be donating $5 from every purchase.

For Pride Month, Peloton is celebrating its LGBTQ2S community via a new drop named My Truth Is Our Power, featuring a rainbow of unisex items that serve as a vivid reminder that wherever someone is on their journey, their colour shines bright!

This June in celebration of Pride Month, Swatch is releasing three new watches dedicated to the LGBTQ+ community. Designed featuring elements from the iconic Pride flag created by Gilbert Baker in 1978, the brand wants to make it clear that it stands by its values of inclusiveness, equality, diversity and love. 

The colourful Michael Kors Pride 2021 capsule features a special-edition Pride T-shirt, with 100 per cent of the proceeds going to OutRight Action International. The gender-neutral tee is available in white or heather grey with a rainbow heart patch spelling out Michael Kors and is made from organic cotton.

EQ3 is selling exclusive Pride tote bags in all its showrooms (while quantities last) beginning in June. The bags were designed in collaboration between EQ3 designer Elis Wautier and Apple art director Isabel Castillo. The totes will sell for $12 and 100 per cent of the proceeds will go to local LBGTQ+ organizations.

Kiehl’s has partnered with the Get REAL Movement, too, via a collab with Toronto-based 2SLGBTQ+ artist Tim Singleton, who produced original artwork for the skin-care brand’s iconic Ultra Facial Cream. The limited-edition Ultra Facial Cream in 175 mL will retail for $80, and proceeds of every product sold will be donated to the Get REAL Movement, up to $15,000.

Reebok’s All Types of Love footwear and apparel Pride collection was designed by the brand’s LGBTQIA+ employee community, Colorful Soles; this year’s unisex sized footwear and apparel collection features Pride flag inspired design details as well as a Progress Pride Flag product tag. Each of the shoes in the range includes the All Types of Love manifesto on the tongue or sock liner. The best part? Reebok is donating $75,000 to the Sylvia Rivera Law Project, an organization working to guarantee that all people are free to self-determine their gender identity and expression, regardless of income or race, and without facing harassment, discrimination or violence.

Hanky Panky makes thongs, in signature stretch lace, in a rainbow of colours. Snag a pair (or six!) at Diane’s Lingerie, where inclusivity is and has always been the name of the game.

Club Monaco has launched a limited-edition, gender-neutral rainbow tee in the brand’s beloved Heritage Crest emblem to celebrate pride month. In partnership with the Stonewall Community Foundation, 50 per cent of the purchase price from the sale of the Crest Pride Tee will be donated to the New York-based organization in support and in celebration of the LGBTQIA+ community. 

For Pride, Smash + Tess has released three limited-edition patches made in collaboration with local Vancouver creators Lauren Sundstrom and Lydia Okello, and U.K.-based creators Kay Holden and NAHLI. All proceeds from the sale of the patches (sold individually or in packs of three) will support the Rainbow Railroad, a global not-for-profit organization that supports LGBTQIA+ individuals in escaping persecution, and the Marsha P. Johnson Institute, an organization with a mission to defend and protect the human rights of Black trans people through organizing, advocacy, community building and financial support. 


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