From last summer to as recent as this past April, Beautycounter has launched a number of go-tos that have quickly become hero products (and certainly among our reg-rotation favourites) from the brand. —Noa Nichol
Launched last summer All Bright C Serum ($110) sold out in three weeks and garnered a waitlist of over 14,000—and it’s easy to see why. Its ultra-potent 10 per cent blend of two forms of vitamin C instantly brightens skin and helps reduce the appearance of existing dark spots, while antioxidant-rich turmeric and camu camu extracts help protect against new ones. The formula also helps defend skin from the damaging effects of environmental stressors—revealing a more youthful-looking complexion.
The Clean Deo ($37, $24 for a refill), an early 2021 launch, is a long-lasting, hardworking deodorant that neutralizes odour and absorbs sweat to keep us feeling fresh all day, every day. Made without aluminum, it glides on smoothly without leaving white residue and, possibly best of all, has a tropical coconut scent. (Clean tip: to help speed the detoxifying process from toxins trapped in sweat ducts by antiperspirants, use Counter+ Charcoal Facial Mask on underarms once a week, and wash underarms daily with Counter+ Charcoal Cleansing Bar.)
New in time for summer, Countersun Daily Sheer Defense for Face SPF 25 ($55) with non-nano zinc oxide is a lightweight lotion that provides an effective shield from UVA and UVB rays and easily blends onto the skin without a chalky white cast. A most interesting ingredient, chicory root extract, supports the skin’s moisture barrier to lock in hydration.