In an effort to amplifying the stories of Indigenous Peoples during National Indigenous History Month and every day, our friends at Sephora Canada have revealed a powerful new campaign that pays homage to the knowledge, wisdom, diverse strengths and teachings of Indigenous Peoples.
The campaign is rooted in celebrating diversity and highlighting local Canadian collaborators’ authentic untold stories and includes videos and images featuring a wide array of Indigenous talent, including two new We Belong collaborators: Montreal-based Inuk throat singer and content creator Shina Novalinga and Winnipeg-based Nehinaw content creator Michelle Chubb. Also, Vancouver’s very own Shayla Stonechild, whom we are so proud of! From wardrobe and styling, to the campaign videographer and campaign photographer, Sephora Canada exclusively partnered with Indigenous talent for the production of this campaign.
Sephora Canada is also proud to announce that local Indigenous beauty brand, Cheekbone Beauty, will be launching online in the next year. —Noa Nichol