With social distancing still in effect, general consensus about the increased safety of spending time outdoors (rather than inside) and our precious public spaces more important than ever, GLAD has launched an initiative to inspire Canadians from coast to coast to clean up their communities this summer.
As part of its #GLADforChange Movement, the company is calling on all Canucks to commit to picking up 50 pieces of litter—yes, including all those face masks and disposable gloves we’ve noticed piling up outside. The goal is to inspire others to take part, while still abiding by and respecting the COVID-19 rules and regulations in our area.
“GLAD for Change is an opportunity for Canadians to think of the importance of these spaces and support overworked municipalities by playing an active role in cleaning them up,” says Melanie Plaz Casado, vice-president of marketing for Clorox Canada (GLAD). “It can be hard to take time out from our day-to-day routines, but we’re calling on Canadians to try to collect 50 pieces of litter in their community. It isn’t much but will make a big difference. With GLAD for Change, we’re giving Canadians the tools to act and share their contributions.”
In fact, as a brand, GLAD has made a commitment to help divert an incredible 3 million tonnes of waste from landfills by 2030. By working together, Canadians can help achieve this goal. To participate in the GLAD for Change movement and make a big impact in your community, simply download the One Piece a Day App to track your personal contribution. Share a picture or post from a clean-up using the #GLADforChange hashtag to inspire friends and family members to take action. Plus, you can learn lots more about the program and what you can do to take part here.
We’ve committed to picking up 50 pieces of litter in our neighbourhood (and most likely even more than that!); will you join us? —Noa Nichol