Fendi First

August 31, 2021

For Kim Jones’ debut ready-to-wear collection for the house, Fendi introduces the Fendi First collection of accessories that draws on the house’s heritage while evolving it into the future.

Reimagining the form of a cantilevered heel first presented in spring/summer 2000, for the new season, an architectural mule adopts an inverted Fendi “F” as its very foundation—an homage to the house’s instinctive alignment of form and function. Balancing graphic minimalism and refined luxury, the shoe is realized in a range of fabrics from glossy leather to clouds of fluffy shearling or rose-tinted mink, each elevated by a golden metallic heel.

The Fendi First bag translates the concept into a covetable new accessory, tilting the house monogram into the frame of a soft clutch. Distinct yet discreet, it explores the off-kilter irreverence of the brand through the lens of modernity. Appearing in myriad variations—formed from soft nappa leather, python, fur, shearling and Karligraphy-monogrammed flannel—it is available in two sizes: medium, designed to fit the everyday essential, and small. Each is equipped with a detachable, adjustable shoulder strap, ensuring a wealth of wearability.

Through a series of must-have accessories, Fendi First succinctly reflects Jones’ vision for the house: entirely contemporary but conceived in tribute to its storied history and savoir-faire. This is extraordinary Italian elegance, as seen from a new perspective. —Vita Daily


Leave a Reply

Your email address will not be published. Required fields are marked *

get social


get more out of





contact us

let's go ⟶

Enter NOW ⟶

Chinese VITA

Want the best, curated headlines and trends on the fly?

get more out of vita


Sign up for one, or sign up for all!