Fashion

From Clothes to Community: Athleta Brings the #PowerofShe to Canada (Win!)

August 31, 2021

There’s a new premium performance lifestyle brand in Canada and, beyond offering beautiful, technical and sustainable apparel (in pretty much every style you can think of), its mission to create and empower a community of active, confident women and girls couldn’t come at a better time.

Gap Inc. brand Athleta, with a newly launched Canadian e-comm site (read: no pesky international taxes and lengthy shipping times) and immediate plans to open retail stores at Yorkdale Shopping Center in North York, Ontario and Park Royal Shopping Centre in West Vancouver, B.C., isn’t just an inclusive clothing line, offering everything from joggers to skinny jeans to print dresses to sports bras to swim shorts (and everything in-between, with 500 or so styles in extended sizing), it’s also a sisterhood that’s squarely focused on the overall wellness of women.

First, a closer look at the clothes: designed by active women who are forever noticing and solving problems that only show when you’re in motion, each piece in the Athleta range is relentlessly tested on some of the best athletes in the world—and on the brand’s most demanding customers, too. If a fabric doesn’t do what Athleta needs it to do, the brand creates its own. Multi-generational, on-trend and stylish, these clothes are designed to take you through your whole day, from workout to work to weekend, and will last for years. Pro tip: search by activity, like travel, yoga, SUP or restore, to hone in on just the right pieces.

Now on to the really good part: with a belief that our whole is much, much stronger than our parts, and that being active opens doors to a bigger life, Athleta fosters community among women in a variety of ways. Once Canadian brick-and-mortars open, in-store events like Zumba and mindful journaling will be hosted, free of charge. And, looking beyond our Canadian borders to the women of the world, Athleta’s P.A.C.E. program provides its female factory workers advanced education and life skills development, plus extra income and leadership roles through Fair Trade.

Oh, and did we mention the brand’s commitment to Mother Earth, too? A certified B Corp company, today more than 70 per cent of Athleta product is made from sustainable materials. We’ve already got our shopping cart queued up. Will you join us and Athleta in spreading and celebrating the #powerofshe?! —Vita Daily

You can now shop athleta.ca.

Win! A $200 Athleta Gift Card!

Congrats Nicole O. of Oliver, B.C., who will receive a $200 Athleta gift card! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.

share:

  1. Deb Gourgon

    August 31st, 2021 at 11:48 am

    Love to wear Athleta to my fave class of BodyStep at Goodlife Fitness!!

  2. Jennifer C.

    August 31st, 2021 at 2:03 pm

    Cycling! @photogirlj (Instagram)

  3. Kirsten Lyon

    August 31st, 2021 at 2:10 pm

    I like walking!

  4. Kirsten Lyon

    August 31st, 2021 at 2:13 pm

    I’m lyonkirstennn

  5. Darlene Fisher

    August 31st, 2021 at 2:52 pm

    I love going hiking! @thirstyjourneys

  6. Marilyn

    August 31st, 2021 at 3:16 pm

    My favourite workout is walking
    @mmsittie

  7. Dana Miller

    August 31st, 2021 at 3:30 pm

    My fave workout is zumba! It is high energy, revs my metabolism, and is like dancing with my friends to great music.
    @danaqueen1111
    Thank you for your commitment to Mother Earth! <3

  8. weelkes

    August 31st, 2021 at 4:01 pm

    high-intensity walking
    @weelkesr

  9. LILLIAN BROWN

    August 31st, 2021 at 4:15 pm

    I like doing yoga ig @lillianmb23

  10. rose g

    August 31st, 2021 at 4:55 pm

    HIIT Workouts–sweaty but effective! @rosegrissom

  11. Janet M

    August 31st, 2021 at 5:00 pm

    I enjoy yoga @asherares

  12. Gail Whitworth

    August 31st, 2021 at 5:14 pm

    I have practised and/or taught yoga since 1972, ye,s that dates me-and yes at 70 I am in great shape. I also love to bike, walk and workout. @whitwort2000

  13. Tammy Klym-Wolfe

    August 31st, 2021 at 5:21 pm

    Would love this. Perfect for running on treadmill, doing weights or just out walking with loved ones! @roseaz

  14. Kpollock77@msn.com

    August 31st, 2021 at 6:07 pm

    My favourite outdoor workout is hiking. Indoors, it’s yoga. Thanks for the chance! 🤞@kerbear.77

  15. Donna Humber

    August 31st, 2021 at 7:02 pm

    I love walking.
    @izzy.izzy.68

  16. Donna Humber

    August 31st, 2021 at 7:04 pm

    I love walking especially if it’s a beautiful, sunny day!
    @izzy.izzy.68

  17. pnina lutwak

    August 31st, 2021 at 8:10 pm

    walking on a nice evening
    @xmontrealer4

  18. Tammy

    August 31st, 2021 at 8:18 pm

    Walking and the Elliptical

  19. Tammy

    August 31st, 2021 at 8:19 pm

    Walking and the Elliptical
    @tl80s

  20. Amber olak

    August 31st, 2021 at 10:11 pm

    Crutches is my favourite workout

    @amber_olak

  21. Tabby72

    September 1st, 2021 at 7:14 am

    I like to lift weights. @tabby_1972

  22. Thérèse De Bellefeuille

    September 1st, 2021 at 11:41 am

    I love walking.

  23. Nick

    September 1st, 2021 at 11:51 am

    Walking
    @amira_and_amir

  24. Rachel C.

    September 1st, 2021 at 4:07 pm

    I love dance rhythm games, like beat saber!

    @seafoodmwg on ig

  25. Florence Cochrane

    September 1st, 2021 at 4:46 pm

    I use the treadmill. @fossie55

  26. Deim

    September 1st, 2021 at 11:17 pm

    Love hitting the heavy bag!

    @deiterdoo

  27. Michelle Cox

    September 2nd, 2021 at 7:07 am

    Pilates 🙂
    Mcox12

  28. Susan Boudreau

    September 2nd, 2021 at 9:57 am

    My fave workout is a leg workout 🏋️‍♀️

    @fun_chef_suze

  29. l p

    September 2nd, 2021 at 1:15 pm

    power walking. thanks
    @asdsafel

  30. Alana LeSueur

    September 2nd, 2021 at 4:40 pm

    My favourite workout is using my gym’s Elliptical trainer..just love it. @Diamondchick60

  31. Monique L.S.

    September 3rd, 2021 at 5:29 am

    I enjoy swimming.
    IG @minty_mo2020

  32. Natalie B

    September 3rd, 2021 at 6:00 am

    Walking!

    @furygrrl

  33. CL Chin

    September 3rd, 2021 at 8:16 pm

    zumba
    @tdot.gal

  34. Nolan Smith

    September 4th, 2021 at 11:17 am

    My favourite workout is biking and cycling. @ewokns18

  35. David Smith

    September 4th, 2021 at 11:18 am

    My favourite workout is running. @coach_daves

  36. Alice Smith

    September 5th, 2021 at 8:22 am

    Running. @tigerd18

  37. Janet

    September 6th, 2021 at 6:15 am

    I love going for long walks along the trails near my house!
    Thanks for the chance at this awesome giveaway!

    IG: @thejanetturner

  38. Tammy Klym-Wolfe

    September 6th, 2021 at 3:36 pm

    Would love this for working out and great way to do something with my daughter!

  39. Leanne Warner

    September 6th, 2021 at 6:29 pm

    I love yoga, hiking, SUP, cycling.
    I cant wait for Athleta to open:)😊
    @leanne.warner

  40. Xu Liang Li

    September 6th, 2021 at 6:59 pm

    Yoga! @liangliangcanada

  41. Kimberley C

    September 6th, 2021 at 9:14 pm

    Hot yoga! 🔥 @kimmiecapp

  42. Nancy

    September 6th, 2021 at 9:19 pm

    Hiit workouts!! ❤️❤️
    Nan_cee_cee

  43. Mary Danieli

    September 7th, 2021 at 12:42 pm

    My favourite workout is a HIIT session at my community centre. Great group of people. Can’t wait to start up again this week.
    @msdanieli

  44. Tiesha Dorleans

    September 7th, 2021 at 3:09 pm

    Spinning @SweetTD93

  45. Louise Lormestoir

    September 7th, 2021 at 6:25 pm

    Elliptical. @bella_loulou1

Leave a Reply

Your email address will not be published. Required fields are marked *

get social

VITA

get more out of

READ THE MAGAZINE

WHO WE ARE

manifesto

advertising

contact us

let's go ⟶

Enter NOW ⟶

Chinese VITA

Want the best, curated headlines and trends on the fly?

get more out of vita

VITA EDITIONS

Sign up for one, or sign up for all!