There’s a new premium performance lifestyle brand in Canada and, beyond offering beautiful, technical and sustainable apparel (in pretty much every style you can think of), its mission to create and empower a community of active, confident women and girls couldn’t come at a better time.
Gap Inc. brand Athleta, with a newly launched Canadian e-comm site (read: no pesky international taxes and lengthy shipping times) and immediate plans to open retail stores at Yorkdale Shopping Center in North York, Ontario and Park Royal Shopping Centre in West Vancouver, B.C., isn’t just an inclusive clothing line, offering everything from joggers to skinny jeans to print dresses to sports bras to swim shorts (and everything in-between, with 500 or so styles in extended sizing), it’s also a sisterhood that’s squarely focused on the overall wellness of women.
First, a closer look at the clothes: designed by active women who are forever noticing and solving problems that only show when you’re in motion, each piece in the Athleta range is relentlessly tested on some of the best athletes in the world—and on the brand’s most demanding customers, too. If a fabric doesn’t do what Athleta needs it to do, the brand creates its own. Multi-generational, on-trend and stylish, these clothes are designed to take you through your whole day, from workout to work to weekend, and will last for years. Pro tip: search by activity, like travel, yoga, SUP or restore, to hone in on just the right pieces.
Now on to the really good part: with a belief that our whole is much, much stronger than our parts, and that being active opens doors to a bigger life, Athleta fosters community among women in a variety of ways. Once Canadian brick-and-mortars open, in-store events like Zumba and mindful journaling will be hosted, free of charge. And, looking beyond our Canadian borders to the women of the world, Athleta’s P.A.C.E. program provides its female factory workers advanced education and life skills development, plus extra income and leadership roles through Fair Trade.
Oh, and did we mention the brand’s commitment to Mother Earth, too? A certified B Corp company, today more than 70 per cent of Athleta product is made from sustainable materials. We’ve already got our shopping cart queued up. Will you join us and Athleta in spreading and celebrating the #powerofshe?! —Vita Daily
You can now shop athleta.ca.
Win! A $200 Athleta Gift Card!
Congrats Nicole O. of Oliver, B.C., who will receive a $200 Athleta gift card! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.