Beautiful news: Sephora Canada has revealed its new Beauty We Love by BIPOC-Owned Brands campaign, launching today on its social and digital channels and in its full fleet of 80-plus stores across Canada.
Building on the retailer’s dedication to supporting BIPOC-owned beauty brands and with the goal of fostering a more inclusive and representative beauty community, the campaign invites shoppers to discover a growing assortment of BIPOC-owned brands and products that Sephora Canada swears by and stands behind. The campaign features exciting new launches like Tula 24/7 moisture hydrating day and night cream, Pattern Leave-In Conditioner, Fashion Fair Iconic Lipstick, Pat McGrath Labs Mothership IX Eyeshadow Palette: Huetopian Dream, Huda Full N’ Fluffy Fiber Gel, Fenty Beauty by Rihanna Diamond Bomb Triple Drip All Over Diamond Veil Palette and Glow Recipe Guava Vitamin C Dark Spot Serum.
Featuring a cast of local BIPOC-talent, including content creators Stephanie Valentine, Destinee Wray and Ilekkiya Suppiah, the campaign showcases beauty looks made up entirely of Sephora Canada’s assortment of BIPOC-owned brands. —Noa Nichol