Fashion

Back To Business With ba&sh (Win!)

September 29, 2021

Remember the buzz of a busy office? A college classroom? We’re easing back into that IRL feeling this fall, and what better way to celebrate dipping our toes back into business than with a fresh fit A born-in-Paris clothing maker, ba&sh, has a look for every day of the week; we chatted with founders Barbara and Sharon to get the skinny on their brand and their top style recommendations for the season. —Noa Nichol

Hi Barbara and Sharon! Please tell us a bit about yourselves to start!

SK: Barbara grew up in Saint-Germain-en-Laye and I lived in Paris when we met in high school. We were introduced to one another through a mutual friend.

BB: Sharon hosted me in her apartment in Paris while we were both travelling back-and-forth to Arcueil for a week-long test. We hardly knew each other and Sharon agreed to host me so I wouldn’t have to travel so far. We’ve been inseparable since!

When and why did you launch ba&sh? (By the way, we LOVE the mash-up name!)

BB: Neither of us started our careers working in fashion; Sharon worked in law and I worked in PR. We both became young moms around the same time and dedicated ourselves to our families. After we both had our second child, we realized we wanted to work together and create something special together.

SK: Ba&sh was founded from a shared love for clothing, a desire to bring to life our dream wardrobe for all women. In 2003, we met our partner, Dan Arrouas, who owned a company that produced various ready-to-wear brands. He asked us to take a plunge and in return, he would help bring our dream to live.

What niche were/are you aiming to fill in the fashion space (and, when it comes to your website, the online shopping space)? What is your brand philosophy?

BB: At the time we launched, affordable luxury didn’t exist—we were aiming to create a new market for shoppers, one that fit between fast fashion and luxury. Today, our vision is to be a one-stop-shop for all occasions, for all types of women.

SK: Nothing is pretend at ba&sh. Our philosophy is to be 100 per cent authentic for our clients, following our own desires, intuition and pace.

Founded in Paris, ba&sh style is now available and worn around the world! How do you maintain a sense of Parisian style in your offerings while being a global brand?

SK: We’ve remained very consistent in our style since day one. Parisian style is effortless, feminine, authentic—which we continue to carry from beginning to end with our collections, our people, our values. We are and always will be undeniably Parisian!

Please tell us more about the brand’s commitment to gender equality, sustainability and giving back.

BB: Ba&sh was built upon the foundation that we wanted to be very community engaged and to always help the most disadvantaged, and we continue this mission almost 20 years later. We donate fabrics, clothes, money to various organizations whose causes we align with in our markets around the world. We launched our sustainability initiative in 2017 but choose to not speak about it until we were 100 per cent ready this past year—because it’s not about putting yourself forward but helping those who need it.

SK: One of our biggest givebacks is our charity T-shirt we design every year, from which 100 per cent of profits are donated to a non-profit organization. We find a cause we are touched by personally and our mission begins.

What’s your personal style mantra, and how does it inform your brand?

BB: To always feel beautiful and happy in what we put on. We are real women with jobs, children, busy lives … we want a versatile wardrobe that women, in all their diversity, can easily make their own. All these qualities, we make sure are in every piece in our collections.

Any insights as to what is currently hot on the ba&sh roster for fall/winter 2021? Top current bestsellers as we head into the colder months?

SK: Skirts! As we slowly return to normalcy in our lives, we are looking to get dressed up again but don’t want to give up comfort. Our skirts, such as the Gellio, are feminine and versatile while remaining easy-to-wear and comfortable.

BB: Loose fit denim, such as our Soul jeans. Paired with a chunky sweater such as our Bosco and your favourite sneakers it’s the perfect casual fall look. Swap out the sneakers for heels and sweater for a blouse and it’s a great going-out option!

ba-sh.com

Win! A $500 ba&sh Prize Pack!

Congrats Holly K. of Ayr, ON, who will receive $500 worth of ba&sh pieces of their choice! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.

share:

  1. Kirsten Lyon

    September 30th, 2021 at 9:16 am

    I need some new work pants!! @lyonkirstennn

  2. Amber olak

    September 30th, 2021 at 9:20 am

    More sweaters

    @amber_olak

  3. Janique

    September 30th, 2021 at 9:21 am

    Cozy joggers,cardigans and sweaters. Thanks for the chance. Good luck everyone
    @jansavealot

  4. Patricia Leggett

    September 30th, 2021 at 10:38 am

    I could really use a cosy warm sweater in a light colour! (I have too many black sweaters in my wardrobe!) 😊 trish_l_l

  5. Calvina

    September 30th, 2021 at 11:09 am

    cozy and comfy clothes!
    @kahhhlee

  6. Roula

    September 30th, 2021 at 11:20 am

    I’m looking forward to buying a new blazer and some booties

    @roulalouk88

  7. Darlene F

    September 30th, 2021 at 11:23 am

    I would love a long skirt for fall @thirstyjourneys

  8. Anne T

    September 30th, 2021 at 12:09 pm

    I’m hoping to add a cozy cashmere sweater to my wardrobe @jcont1234

  9. Sara

    September 30th, 2021 at 12:18 pm

    The Aimee wrap dress they have is absolutely adorable, look sharp with some nice boots like the model shows!
    @sar.gagarin

  10. Ranjit Prihar

    September 30th, 2021 at 1:20 pm

    I would love more cozy sweaters to add to my fall wardrobe☺️

    @ranjpower

  11. MaryM

    September 30th, 2021 at 1:22 pm

    Would love some more sweaters to add to my wardrobe. Thanks @maryandcedar

  12. Patty Y

    September 30th, 2021 at 2:06 pm

    Love Cosy sweaters and flowy dresses @pdawg1064

  13. Sandra Lebeau

    September 30th, 2021 at 3:45 pm

    Some cost sweaters and socks

  14. Monique L.S.

    September 30th, 2021 at 7:52 pm

    Would love something warm and cozy for the cooler weather. IG @minty_mo2020

  15. Christina Rogers

    October 1st, 2021 at 3:39 am

    I want some beautiful long sweaters for the fall

  16. Thérèse De Bellefeuille

    October 1st, 2021 at 5:18 am

    cozy and comfy clothes!

  17. Tabby72

    October 1st, 2021 at 7:06 am

    I’d love a new pair of jeans. @tabby_1972t

  18. Denise

    October 1st, 2021 at 8:03 am

    Cozy sweaters 😍😍😍 @denlau88

  19. Jax Bailey

    October 1st, 2021 at 8:13 am

    I need some hoodies and layers and this would make an epic gift for my Mom!

  20. Marilyn

    October 1st, 2021 at 2:11 pm

    I’d like to add some fleecy leggings and a cozy top
    @mmsittie

  21. Rosanne Robinson

    October 1st, 2021 at 2:27 pm

    comfy pants & warm tops

    @hillview37

  22. Rose

    October 1st, 2021 at 3:52 pm

    Some new jackets

  23. Kendra

    October 1st, 2021 at 6:41 pm

    Long coat @ekneoh

  24. Kendra

    October 1st, 2021 at 6:42 pm

    Long coat
    @ekneoh

  25. Florence Cochrane

    October 1st, 2021 at 9:50 pm

    New sweater and boots . @fossie55

  26. Emily B

    October 2nd, 2021 at 4:35 am

    Cosy sweaters are a must for fall!
    @emilyisland

  27. Carole

    October 2nd, 2021 at 9:11 pm

    Cozy sweaters. Thanks for the chance.

  28. Annie D

    October 3rd, 2021 at 7:49 am

    I would love a 3 season trench coat. @sandiflatts

  29. Janice Cournoyer

    October 3rd, 2021 at 8:35 am

    Hoping to add some cozy sweaters to my fall wardrobe. cooler weather is coming. @janicour_mb

  30. Alice Smith

    October 3rd, 2021 at 9:48 pm

    Really need to add some sweaters to my wardrobe this fall. @tigerd18

  31. Tracy

    October 4th, 2021 at 1:37 am

    I need sweaters @mittylous

  32. Shirley O

    October 4th, 2021 at 4:33 pm

    I would love more cozy sweaters to add to my Fall wardrobe. @shirleyoflynn

  33. Nicole

    October 5th, 2021 at 3:28 am

    I’m hoping to add a flattering pair of wide leg pants this fall.
    @nicolthe_pickle

  34. Sherry Kinnear

    October 5th, 2021 at 4:09 am

    I am looking for a warm top this year. @sherryhaydon

  35. Melissa

    October 5th, 2021 at 3:14 pm

    A cozy sweater!

    @melissa_fracz

  36. Jackie M

    October 5th, 2021 at 5:13 pm

    A new coat and some cozy sweaters.

    @ja_cs_

  37. Lianne

    October 5th, 2021 at 8:35 pm

    Sweaters

    @lianne2014

  38. Michelle

    October 6th, 2021 at 2:47 am

    Some new fall dresses! 🙂

    @mcox12

  39. Alex Quinn

    October 6th, 2021 at 12:05 pm

    Cozy sweaters and jeans!

    Quinnkennard33

  40. Sarah

    October 6th, 2021 at 3:31 pm

    I would like to add some cozy sweaters to my wardrobe this fall.
    @agroundedmama

  41. K Walsh

    October 6th, 2021 at 4:08 pm

    I would love to get a new pair of boots. Thanks for the chance!! IG: kelliewalsh2019

  42. Xu Liang Li

    October 6th, 2021 at 7:44 pm

    Sweaters! @liangliangcanada

  43. Nancy

    October 6th, 2021 at 8:57 pm

    A belted coat 🧥🧥!!

    @nan_cee_cee

  44. Cathy Manley

    October 6th, 2021 at 9:22 pm

    Maybe some new cute shirts and a pair of pants to match. cathymanley_

  45. Tiesha Dorleans

    October 7th, 2021 at 12:50 am

    Shackets and sweaters. @SweetTD93

  46. Louise Lormestoir

    October 7th, 2021 at 9:07 pm

    New sweaters. @bella_loulou1

Leave a Reply

Your email address will not be published. Required fields are marked *

get social

VITA

get more out of

READ THE MAGAZINE

WHO WE ARE

manifesto

advertising

contact us

let's go ⟶

Enter NOW ⟶

Chinese VITA

Want the best, curated headlines and trends on the fly?

get more out of vita

VITA EDITIONS

Sign up for one, or sign up for all!