It’s Baaack: #NationalBrowDay By Benefit Cosmetics

October 1, 2021

As you know, our pals at Benefit Cosmetics are brow obsessed! It all started when co-founders and twin sisters Jean and Jane opened the first boutique in San Francisco in 1976. Ever since, Benefit has been synonymous with brows. 

That’s why we’re all so psyched that #NationalBrowDay (a.k.a. our favourite day of the year) is right around the corner. On October 2, Benefit Cosmetics will be celebrating National Brow Day 2021 by bringing back its one-day-only $5 brows offer. Available at all Benefit BrowBars at Sephoras across Canada, as well as at the Toronto Uptown Yonge Boutique, for all local Benebabes.

Here’s the deal: On National Brow Day, Benefit’s signature brow waxing service will be $5 (regular price $24). Customers will be able to book online on October 1 via the details below to secure their brow transformation appointments:

  • Book a $5 Brow Wax at: Benefit BrowBar at Sephora here; or
  • Book at Benefit Uptown Yonge Toronto Boutique here, or call 416-440-2769. The boutique is located at 2614 Yonge Street, Toronto, Ontario, M4P 2J4

A tip from Benefit national brow artist Breigh Bellavance ahead of #NationalBrowDay: “Getting a professional brow wax is an opportunity to shape the brows to their full potential, which means cultivating as much natural hair growth prior to the appointment as possible.” So let those brows go/grow!

Plus, in celebration of National Brow Day, Benefit’s best-selling Precisely, My Brow Pencil (full-sized) will be 50 per cent off for one day only, on October 2 at Sephora, Shoppers Drug Mart and

“Precisely, My Brow Pencil’s ultra-fine tip makes adding definition to brows easy,” says Breigh. “It lets you draw incredibly natural-looking, hair-like strokes that last up to 12 hours. This rich, waterproof eyebrow pencil is ideal for spot-filling sparse or over-tweezed areas, and the smudge-proof formula is firm for precise application.”

She adds: “Want to add some definition to your arches? Layer Benefit’s NEW POWmade, a full-pigment pomade, which glides on effortlessly to deliver powerful colour that lasts for up to 36 hours. The Dual-Ended Angle Eyebrow brush allows for the perfect stroke every time!”

Brow advice from the arch queen herself? We’ll take it! Happy #NationalBrowDay everyone! —Vita Daily


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