The world’s largest coffee brand, Nescafé, is sustainable in more ways than one. Beyond its commitments to ethical and sustainable coffee farming, production and consumption, the company has partnered with Canadian designer and co-owner of Crux Design + Build Jesson Moen to construct a one-of-a-kind Coffee Coffee Table, made of actual Nescafé repurposed coffee grounds, to exemplify sustainable production.
The idea for its construction of this table was inspired by the method Nescafé uses to power its factories, through ultra-clean steam created from converting energy from waste coffee grounds, supporting the brand’s Net Zero Carbon Emissions by 2050 target.
“The creation of the Coffee Coffee Table was a unique project that to me had special meaning, because it uses the waste produced by one of the world’s most popular beverages and turns it into a long-lasting conversation piece,” says Jesson. “This table is inspired by the Nescafé Cup of Respect platformto demonstrate that sustainable living is truly within our grasp.” —Vita Daily