In our opinion, there’s no better feeling in the world than snuggling into bed after a long day. To enhance that experience, we’re always on the lookout for the best linens in the business—and we recently uncovered a maker that delivers just that.
Parachute is a U.S.-based, Portugal-made, modern-yet-artisinal-made lifestyle brand that’s committed to making us all feel at home. The company is anchored in comfort, offering timeless and effortless essentials (think premium-quality sheets, towels, robes and all things soft and wonderful) designed to help customers improve their quality of life. Founder Ariel Kaye started her business with a small collection of bed linens, sold only online, and has since grown to 12 retail stores (and counting), a product assortment that extends to every inch of the home (even yourself!), a growing international trade and hospitality program and a team of over 100 employees. Last month, she brought her wares to Canada, both online and exclusively at Hudson’s Bay. We got to try Parachute’s ingenious Double Up Bundle, which takes into account that some linens need laundering more often than others. Each of these bundles includes two snug fitted sheets, four comfortable pillowcases and a soft duvet cover. Ours, in luxuriously smooth cotton sateen, is hands-down the most beautiful bedding we’ve ever owned—or slept on!
Do yourself, your décor and your sleep a favour; invite Parachute into your home! —Vita Daily