Lifestyle & Parenting

More Than 500 Women Say This Is Their Dream Backpack (Win!)

October 10, 2021

When mom-daughter duo Kim Hickman and Katie Thompson of Diosa Designs set out to create their latest product, they interviewed more than 500 women between the ages of 20 and 75 to learn what exactly would make their dream backpack. The result is the Maya Backpack ($249 USD): ethical, fashionable and functional, and perfect for back-to-school, back-to-work, travel or everyday use. We chatted with the two to find out more about what makes this backpack a dream, and are giving you a chance to win! —Vita Daily

Hello Kim and Katie! Please tell us a bit about yourselves to start.

We’re a mother-daughter entrepreneur duo hailing from St. John’s, Newfoundland. Four years ago, we saw a gap in the market for a functional, yet fashionable women’s backpack, so we joined forces to create Diosa Designs.

When and why did you add the Maya Backpack to your brand Diosa Designs’ range?

Maya launched in July 2021 and was our first product to market. Maya is the result of over three years of research, the comments and opinions of more than 500 women, and eight prototypes. Maya meets at the intersection of fashion and function. We know firsthand that women are busy and wear many hats in their day-to-day life. The Maya Backpack helps women accomplish everything and more by being their ultimate everyday carryall.

What makes this backpack unique, useful and sustainable?

The Maya is unlike any other backpack on the market. She is sleek and fashionable, made of luxurious vegan leather in shades of cashmere and charcoal and her inside lining is made from recycled water bottles. Maya has numerous pockets in both her compartments, including an inside water bottle pocket, laptop sleeve that holds up to a 15-inch laptop, a separate tablet sleeve and plenty of easy to reach shallow pockets. One of our favourite features is an inside pocket to plug in a portable power bank, like our eco-friendly Nimble, that connects to the outside powerport so you can charge your electronics on the go. Maya has an outside pocket with a retractable key leash so you’re never fumbling around for your keys. What most people don’t know about Maya is she’s actually five bags in one! With your purchase you will receive the Maya Backpack, a protector bag that doubles as a yoga bag, a clutch or cosmetic bag that can be worn as a crossbody with the included strap, a small coin purse and a laundry bag. We’ve made sure Maya has everything you need to help you conquer your day in style.

What does your brand name, Diosa, mean?

It means Goddess in Spanish. We’re both inspired by the Mayan culture and its ancient craft of weaving. Weaving is a maternal art that is passed down from grandmothers, to mothers to daughters. As a mother and daughter business, we knew we wanted to give back to these women and help them create their own business through their craft. Diosa aims to help every woman become the goddess she truly is.

How else do you, as a business, give back to the global community?

Diosa aims to give back 1% to women and 1% to the planet each year, and we are currently working on our B Corp Certification. We are currently working with an empowerment centre in Guatemala and selling their products on our website. We are also working closer to home with the Canadian Cancer Society to donate a percentage of proceeds to Breast Cancer during the month of October. Diosa was created to help women so giving back is an important part of our mission.

So, what will each of you be packing in your Maya Backpack this fall/winter?

Kim: Maya covers everything I need to rock my day! Including space for my laptop, cords, Nimble power bank for work and then S’well water bottle, yoga clothes (in drawstring bag) and yoga mat for my after work yoga class!

Katie: I’m lucky to be able to work from anywhere so I often use Maya as my desk-in-a-bag, complete with my laptop, bluetooth keyboard, wireless mouse and AirPods. I have a six-month-old Beagle who keeps me very busy so the Maya is great for holding her leash, treats and portable water bowl.

Win! A $249 USD Maya Backpack From Diosa Designs!

Congrats Michelle C. of Burnaby, B.C., who will receive a $249 USD Maya Backpack from Diosa Designs! Please note: if you are the winner, you will receive a DM (direct message) on Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Debra Hunt

    October 11th, 2021 at 9:12 am

    I would put everything in the bag my Instagram handle is @happygrandma50

  2. Kate Roumieu

    October 11th, 2021 at 9:23 am

    Firstly, my Mac AirBook would go in there. Also, my lunch!🍎 @darth_kate_r

  3. Tracey

    October 11th, 2021 at 9:28 am

    I would use it to head to my cottage for a weekend away. Comfy clothes and a book. @just._.tracey

  4. Amber olak

    October 11th, 2021 at 9:44 am

    Make up


  5. Charlie Dunphy

    October 11th, 2021 at 9:54 am

    I would love to own one of these bags! My partner has one and she is in love with it. It would be my bag for taking my gear to work on office days and home for WFH days! Something that can handle all my work items plus my emotional support water bottle would be amazing 😂

  6. Charlie Dunphy

    October 11th, 2021 at 9:55 am

    ^^ @cece_chante is my Instagram handle!

  7. Christine

    October 11th, 2021 at 9:59 am

    I’d carry everything from my wallet, cell, lipstick, hand sanitizer… everything 🎉💖. @clvitucci is my handle

  8. Tammy harrison

    October 11th, 2021 at 10:06 am

    I would carry my and my dog items in the bag fur sure. @tdharrison1

  9. Catrina Lyttle

    October 11th, 2021 at 10:17 am

    I’d pack my latest knitting project in that great bag💕My Instagram handle is @aliceltranty

  10. Elizabeth Kecki

    October 11th, 2021 at 10:26 am

    So excited! My car is my 2nd office and so would be great for snacks, samples, catalogues, workout wear! 💙💚💙

    IG elizabeth_kecki

  11. Sarah

    October 11th, 2021 at 10:37 am

    Packing my everyday essentials: phone, wallet, keys, hand sanitizer, lotion

    IG: sajeh

  12. Kirsten Lyon

    October 11th, 2021 at 10:57 am

    Mask, hand sanitizer, all my travel stuff! @lyonkirstennn

  13. Rachel

    October 11th, 2021 at 11:02 am

    My EPIPEN (never leave home without it), wallet, inhalers, cell phone and my mask.

  14. Tara Fillion

    October 11th, 2021 at 11:10 am

    I’d pack my MacBook Air in that Maya!!
    IG: @crazeetbird

  15. Rose

    October 11th, 2021 at 11:29 am

    Lipstick doggie bags and mixed nuts with dark chocolate

  16. Rocelle Dimailig

    October 11th, 2021 at 11:57 am

    My phone, umbrella, water bottle and wallet.

  17. Marilyn

    October 11th, 2021 at 1:13 pm

    I’d pack my meds, a pashmina and iPad

  18. Vanessa Ripley

    October 11th, 2021 at 2:42 pm

    Book, iPad, eye mask, Kleenex, water bottle, wallet and passport

    @ vannarip

  19. An Hunter

    October 11th, 2021 at 3:14 pm

    I would pack the essentials – my cellphone, mask, hand sanitizer, and emergency snacks!

  20. Cait

    October 11th, 2021 at 6:13 pm

    I would put my stuff for the day water bottle, books and then stuff for my kids when we are out and about… lots of snacks!

  21. pnina

    October 11th, 2021 at 10:31 pm

    my ipad and waller


  22. Sarah Morris

    October 11th, 2021 at 10:40 pm

    Wallet keys phone book and snacks for work
    @sarashmor on Instagram

  23. Deim Lee

    October 12th, 2021 at 12:09 am

    I’d put my wallet, keys, phone, sunglasses, lipgloss, hand cream, hand sanitizer, mask, book, water bottle, ear buds & snacks in!

    North Vancouver

  24. Karalyn

    October 12th, 2021 at 1:10 am

    Would pack everything I needed for a trip on the boat, I live in the BC coast!

  25. MaryM

    October 12th, 2021 at 12:57 pm

    Would pack, hat, sunglasses, cell phone and comfy shoes. Thanks @maryandcedar

  26. Chloe

    October 12th, 2021 at 2:55 pm

    If I had this bag I think I’d fill it with snacks and treats and go on a picnic hike through the woods near my house!!

    – @queen_pistachio

  27. Grace

    October 12th, 2021 at 8:48 pm

    Water bottle, umbrella, and a jacket @gracemint

  28. Harjit

    October 12th, 2021 at 10:41 pm

    I would love this for my work computer, schedule, notebook, pencil case and snacks. I’m a teacher and I carry my bag with me daily, my current bag is a top handle one and hard on my shoulders. Thanks for the chance to win. @plumerea

  29. Rachel C.

    October 13th, 2021 at 4:19 am

    my chromebook, camera, sunnies, notebook, lip gloss!

    @seafoodmwg on ig

  30. Lisa Rumolo

    October 13th, 2021 at 4:20 am


  31. Cynthia Moreau

    October 13th, 2021 at 9:20 am

    l would carry my essentials in it like my phone, recycle bags, sunglasses, umbrella, sunscreen, mints and compact mirror.

  32. Sandra J Lebeau

    October 13th, 2021 at 2:11 pm

    I’m packing sun glasses, tic tacs, money, cell phone, nail file, pen, kleenex, bathing suit, coverup, hat, sunscreen, flip flops, water. for a spa day

  33. Sherrie

    October 13th, 2021 at 3:15 pm

    It’s the perfect backpack to use as a carryon when I go see my BFF in BC!! I’m from Northern Ontario and miss her like crazy!! @sher_lind

  34. Shirley O

    October 13th, 2021 at 5:32 pm

    I would pack my wallet, Ipad, sunglasses, water bottle, and hand sanitizer. @shirleyoflynn

  35. Amy B

    October 13th, 2021 at 6:35 pm

    I’d take all the work essentials: Laptop, reusable water bottle, headphones, snacks, snacks, and more snacks!

  36. Mary Danieli

    October 13th, 2021 at 7:59 pm

    Wallet, lip balm, mobile phone, spare get of glasses, Moleskine weekly planner and tissue. Spare tampons, too.

  37. Tracy

    October 15th, 2021 at 12:57 am

    I would use the back pack for my workout wear

  38. Gail Whitworth

    October 15th, 2021 at 6:48 am

    My wallet, water bottle, mask, sunglasses, a map because I always get lost, lip gloss

  39. l p

    October 15th, 2021 at 12:35 pm

    laptop, wallet, extra ppe. thanks

  40. Darci Paice

    October 15th, 2021 at 12:58 pm

    My phone, tablet, id, bank card and lipstick @paicebailey

  41. Sherry K

    October 15th, 2021 at 4:40 pm

    I’ll pack a couple extra t shirts, toiletries and my book – all ready to go with everything I need to charge my electronics easily.

  42. Kari

    October 15th, 2021 at 8:22 pm

    purse, keys, change of clothes.

  43. Lara Lou

    October 16th, 2021 at 11:52 am

    Phone, iPad, earbuds, book, lip balm, masks, meds, water, snacks.
    IG @loucanlife

  44. KaLei

    October 16th, 2021 at 7:58 pm

    laptop, wallet, keys, charging things for the phone, spare masks and gloves

  45. Amanda Nash

    October 17th, 2021 at 11:59 am

    Everything!!!! @amlannon

  46. Janet Lance

    October 17th, 2021 at 3:07 pm

    I would be great for when I take the grandkids to the park. I would pack sun scream, their bathing suits, a drink for them and myself, my cell phone, a snack for when they are out of the water or off the splash pad and wipes. Would be great for all my other outings as well. Thanks! @lancejjj

  47. Xu Liang Li

    October 17th, 2021 at 6:47 pm

    I am packing my laptop and cellphone! @liangliangcanada

  48. Marissa

    October 18th, 2021 at 2:09 pm


    I could pack my hammock, water bottle and lots of snacks, and take my dog on a nice hike 🌲🌞❤️

  49. Karen Sollazzo

    October 18th, 2021 at 2:56 pm

    I would pack my laptop. phone, and a few key cables in the bag, along with some headphones or other particular items needed for the day’s activities. @kazdot9

  50. Alina

    October 18th, 2021 at 5:28 pm

    I’d carry everything in it. Tablet, phone, keys, wallet, water bottle.

  51. Eileen @604girl

    October 18th, 2021 at 11:17 pm

    I’d pack my laptop for work. @604girl

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