4 Feel-Good Breast Cancer Awareness initiatives

October 18, 2021

Did you know that one in eight women are expected to develop breast cancer during her lifetime and one in 33 will die of it? October is Breast Cancer Awareness month, and some big brands as well as organizations are helping raise awareness as well as funding to help support the cause. Want to do your part? Check out how below. —Jennifer Cox

Forever 21 is proud to continue to support Stand Up to Cancer and hopes to rally its shoppers to help build on last year’s success. Until October 31, for every specially marked SU2C Collection item sold, Forever 21 will donate $1 to SU2C, with a minimum guaranteed donation of $5,000. Shoppers will also have the opp to support the organization by rounding up their purchase to the nearest dollar at checkout at Forever 21 retail locations nationwide.

Rethink Breast Cancer is celebrating 20 years as a change-maker organization that has been forever moving forward on behalf of young individuals concerned and affected by breast cancer. This year, Rethink is thrilled to collaborate with over 20 global and local partners who are aligned with a similar vision for the future. Rethink Breast Cancer has the most perfectly pink products that you can purchase for a great cause.

Eau Thermale Avene has created the Skin & Cancer Program in support of cancer patients across Canada to preserve the health and comfort of their skin through their journey. To highlight their longstanding relationship with patients undergoing or who have undergone cancer treatments, Eau Thermale Avène has partnered with the Canadian Cancer Society (CCS) to help and continue supporting cancer patients. One dollar from each limited-edition bottle of Thermal Spring Water sold will be donated to the CCS.

The Advanced Night Repair Serum with Pink Ribbon Sleeve from Estee Lauder is a limited-edition Collectible. For each purchase of this product, Estée Lauder will make a donation to the Breast Cancer Research Foundation of 20 per cent of the purchase price, with a maximum donation of $261,000.


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