H&M has launched Co-Exist Story—an animal-friendly fashion collection that’s entirely approved by the animal rights organization, People for the Ethical Treatment of Animals (PETA).
From womenswear to menswear and kidswear, the range (online from November 4) spotlights alternatives to animal-derived fabrics and processes. Designed for a modern city-dweller who flits between late-night parties and early-morning hikes, the collection combines innovative animal-substitute fabrics and more sustainably sourced materials with a fashion-forward mentality. It features extreme volumes, ’90s partywear and functional outerwear, alongside pioneering innovations like FLWRDWN—an alternative to animal down made using wildflowers—and VEGEA, a plant-based substitute for oil-based and animal-derived leathers.
Our top picks from the PETA range: an oversized cream faux-fur coat in recycled polyester, and a one-shouldered knitted dress with a dramatic fringed hem in an ECONYL blend. —Vita Daily