Magazine

VITA Magazine Holiday 2021 Toronto

November 25, 2021

Welcome to the very first issue of VITA Toronto! True, the magazine has been around for years (since 2014, 74 issues ago), but only in Vancouver; it has been a dream of mine, since day 1, to bring it east. Not only do we work with countless incredible individuals, businesses, brands and agencies (really, friends) in Canada’s largest city (not to mention, enjoy hearing from and engaging with our longtime and loyal Toronto-based readers), for me this launch is, too, a personal “full circle” moment. I graduated with a degree in journalism from Ryerson and cut my editorial teeth at glossies like Flare and Wish; I don’t recall a more exciting time in my life than those years spent in The 6ix (though that nickname didn’t exist back then!). Coming from Vancouver, barely 20 years old, the thrill of the city is something I can still feel, like it was yesterday. Maybe, just maybe, curating and publishing a unique Toronto magazine is, selfishly, a way to relive those days, but it’s also an opportunity to bring our unique brand of lifestyle content to you. More from me in future issues; for now, enjoy our magazine!

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