We thought we knew how to shop every which way possible; we are pros after all. But The Bay has literally brought its digital Holiday Gift Guide to real life, and we’re floored.
Stackt Market, Canada’s largest shipping container market, has just opened a digitally integrated pop-up shop featuring all The Bay’s top gifts, including the ones featured in their holiday campaign. Again this year, the star of those TV ads is Emmy Award-winning actor, Annie Murphy, who plays Alexis on Schitt’s Creek. The pop-up shop is branded with the iconic HBC-stripes inside and out, and a wall of white shelves and cubes display each curated gift item. Think brands like YSL, Eatable, Herschel, Smeg and so many more. Check off your shopping list by using The Bay’s See It, Scan It, Ship It technology, where you simply scan a QR code of the items you want to purchase, check out and—get this—the gifts are shipped directly to your home. No lugging bags along with you. How holiday rockstar is that?
Open Tuesday to Sunday, 12 p.m. to 9 p.m. through December 31 at 28 Bathurst Street; just look for those signature stripes. —Catherine Dunwoody