Health & Beauty

27 Years of Glam Giving Back

November 30, 2021

It’s time to celebrate 27 years of giving back via the M·A·C VIVA GLAM movement!

Since 1994, MAC’s philanthropic program, M·A·C VIVA GLAM, has raised more than $500,000,000 globally from the sale of its iconic lipsticks—money that has been distributed to a variety of organizations, including HIV/AIDS research charities, LGBTQ+ community efforts and support organizations for women and children from domestic abuse environments (to name a few)! This year, the brand is partnering with Keith Haring Studio to create three special-edition lippies ($25 each, available from December 1) in Keith Haring’s signature primary colour palette for this year’s VIVA GLAM collection. Red Harings is a bright, vibrant red in matte; Canal Blue is a bold blue with micro-pearlescent particles in matte); and St. Marks Yellow is a sheer bright yellow with pearlescent particles in frost.

In addition to these three new special-edition M·A·C VIVA GLAM x Keith Haring lipsticks, every cent of the selling price of VIVA GLAM I Lipstick, VIVA GLAM II Lipstick and VIVA GLAM III Lipstick goes to support the health and rights of people of all ages, all races and all genders, all year around. Now that’s what we call good lip service! —Noa Nichol


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