Cult-fave beauty brand Glow Recipe is one of the juiciest skin-care brands around, with a new release, the Plum Plump Hyaluronic Cream, that we’re simply obsessed with! We chatted with company founders Sarah Lee and Christine Chang about their produce-infused products, and asked them to share their top beauty themed holiday gift picks with us. —Noa Nichol
Hi both! When and why did you launch Glow Recipe? What niche were/are you aiming to fill?
Sarah Lee: From a very young age, Christine and I both learned from our mothers and grandmothers that skin care is a lifestyle and the process should be enjoyable. We took inspiration from our shared Korean heritage and launched Glow Recipe in 2014, initially as an e-commerce destination for Korean beauty finds. In 2017 the namesake Glow Recipe brand was born with the debut of what became our best-selling Watermelon Glow Sleeping Mask and cult-favourite Blueberry Bounce Cleanser.
Christine Chang: The Watermelon Glow Sleeping Mask specifically was inspired by a childhood memory of our Korean grandmothers. We both had the memory of having them rub watermelon rind on the skin in the hot summer months to help soothe irritation and heat rash. With these products, we aim to provide first-to-market innovations paired with education to empower consumers to bring out their glow and embrace real skin acceptance.
What products do you currently offer, and what makes them unique?
Sarah Lee: We offer a range of fruit-forward, clinically effective skin care products designed to treat skin based on its daily changing needs, ultimately for glowing skin. We truly believe in the philosophy of taking it day by day, skin by skin because we know that skin changes daily. We want to empower everyone to love and treat your skin based on its ever-changing needs.
What are the bestsellers, and why do people love them?
Christine Chang: Earlier this year, we went viral on TikTok for our Watermelon BHA+PHA Pore Tight Toner and Watermelon Niacinamide Dew Drops. It was such an exciting moment! Every person who tried the 2 products raved about how they refined the pores, hydrated skin, and enhanced their overall dew – so this duo, nicknamed our “Dewy Duo,” quickly became the rising stars of our brand.
What’s the latest and greatest from Glow Recipe?
Sarah Lee: We just launched our newest innovation, the Plum Plump Hyaluronic Cream! This is a weightless, whipped gel cream that delivers plumping hydration and balances skin, featured in our first-ever refillable glass jar. It took a village and while it took a very long time to develop, it was well worth the hard work as this is another small step to be more sustainable and environmentally conscious as a brand. This creamy, pillowy-soft moisturizer is packed with polyglutamic acid, multi-weight hyaluronic acids, and a blend of 3 antioxidant-rich plum extracts that fill each layer with plumping hydration for juicy skin that lasts.
What are your top beauty holiday gift ideas?
Christine Chang: Giving the gift of glowing skin is definitely on the top of our lists this year. Whether you’re a skincare newbie or enthusiast, our limited-edition holiday sets, Glossy Skin Spell and Watermelon Glow Magic, are perfect for anyone on your list and feature our iconic Watermelon-enriched products that will leave your skin ultra-smooth and glowing.
We know fruit figures prominently in your Glow Recipes! Is there a fruit you haven’t worked into your formulations yet, that you’re dying to try?
Sarah Lee: We’ve received a tonne of requests from our beautiful, brilliant community on a variety of fruits over the years. We plan to introduce one at a time by pairing each fruit with a synergistic active ingredient to address all skin concerns. We’re very excited about our pipeline.
Win! A Glow Recipe Skin Care Prize Pack!
Congrats Sarah W. of Whitehorse, YK, who will receive a Glow Recipe prize pack including one each of the Glow Recipe bestsellers + the newest launch! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.