Décor & Design

Why You Should Invest In Quality Bedding: The Case For Cost Per Use (Win!)

January 24, 2022

You spend one-third of your day in bed, so why not invest in making it comfortable? Our fabulous friends at Homebird—purveyors of high-quality home textiles, with a focus on making organic and ethically produced bed and bath linens more accessible—explain the ins and outs of the concept of “cost per use” to help us buy less, buy better and, of course, get the loveliest sleep of our lives! —Vita Daily

what is cost per use? The concept of “cost per use” is quite simple and makes you think of your purchases as an investment. You simply divide the cost of the product by the number of times you expect to use it. We’ve all most likely rationalized a purchasing decision thinking about things this way.

Let’s use a simple example to illustrate: you buy a $100 dress that you expect you will use for three years. Let’s say you wear the dress once every two weeks over those three years (most likely you’ll wear it even less!); that dress costs you $100 / (26 uses x 3 years) = $1.28 per use.

putting cost per use to bed. Let’s use the same logic when it comes to bedding to see if the numbers add up. We’ll use our fitted sheet set to illustrate. Our queen size, fitted sheet set costs $149 (not including the 10 per cent discount for first-time customers that we offer!). Now, looking at this on a cost per use basis, and using three years as an example (of course our bedding is designed to last much longer), the cost per use would be: $149 / 3 years = $0.14 / night!

With the amount of time we spend in bed each day, our linens are among the most used items in our home. Good quality bedding is an investment, but one that is sure to be worth every penny!

a final thought. Homebird products are made with the finest materials, using 100 per cent certified organic and Fairtrade cotton. This means they are a better product for you and are made to last, make a positive impact on our planet by being a more sustainable option, and empower communities less privileged than us. 

Homebird offers a risk-free 45-day return policy, so you can try their products and if you’re not in love with them by then, you can return them, no questions asked.


Win! A Homebird Fitted Sheet Set!

Congrats Phyllis W. of Victoria, BC, who will receive a fitted sheet set from Homebird in their desired size and colour! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. wendy hutton

    January 25th, 2022 at 9:05 am

    I am like clockwork in bed at 10pm @wghutton

  2. Amber olak

    January 25th, 2022 at 9:07 am



  3. Talwinder Mangat

    January 25th, 2022 at 9:10 am



  4. Christie

    January 25th, 2022 at 9:14 am

    Ideally 9pm is bedtime
    Insta: ChrissyBear30

  5. laurel jones

    January 25th, 2022 at 9:45 am

    2100 @rosehavenca

  6. Jennifer B

    January 25th, 2022 at 9:56 am

    In bed by 10:00 every night. I love my sleep. @niferbrad

  7. Bonnie

    January 25th, 2022 at 10:08 am

    12 am

  8. Thérèse De Bellefeuille

    January 25th, 2022 at 10:43 am


  9. Marilyn

    January 25th, 2022 at 10:45 am

    Usually by 11pm

  10. Nina Pagniello

    January 25th, 2022 at 11:09 am

    Right after the news at 11:30pm 🛌💤

  11. Lillian. Brown

    January 25th, 2022 at 11:12 am

    My bedtime is 11:30 after I watch the National News. @lillianbrown23

  12. Nicole Graham

    January 25th, 2022 at 11:20 am

    9 pm, and I agree on the cost per use. Definitely better to buy quality and have it last.

  13. Sean MacDonald

    January 25th, 2022 at 11:24 am

    11;30 if the house is together.

  14. Ron

    January 25th, 2022 at 11:24 am

    I like to go to bed at 10 pm.
    On IG @dogdadwalking

  15. Luc Lafreniere

    January 25th, 2022 at 11:50 am

    10 pm for me

  16. Luc Lafreniere

    January 25th, 2022 at 12:01 pm


  17. Gina

    January 25th, 2022 at 12:25 pm

    WoW thank Between 22h to 22h30

  18. Cookie

    January 25th, 2022 at 1:30 pm

    I usually go to sleep at 11:15.
    My handle is @cookiegigan

  19. Rachel C.

    January 25th, 2022 at 1:36 pm

    9 p.m. for me! I like a good night’s rest, what can I say?

    @rachelanncartwright on IG

  20. jan

    January 25th, 2022 at 1:59 pm

    10:30 @jan_leeu

  21. Barry Wilson

    January 25th, 2022 at 3:29 pm

    I go to bed at midnight

  22. Barb Minnick

    January 25th, 2022 at 3:55 pm

    Bed by 11 usually. Up early

  23. Helen Manning

    January 25th, 2022 at 4:55 pm

    9 pm for me. I’m up with the birds !!!

  24. Helen Manning

    January 25th, 2022 at 4:56 pm

    9 pm for me. I’m up
    With the birds

  25. Monique L.S.

    January 25th, 2022 at 5:07 pm

    I usually go to bed around 11.
    IG @minty_mo2020

  26. Emily B

    January 25th, 2022 at 5:21 pm

    I would love a late bedtime but I have kids so it’s around 10pm.

  27. Jenna McDonald

    January 25th, 2022 at 6:05 pm

    I am in bed usually 10:30-11. Thanks for this generous chance!

  28. Stephanie Mac Isaac

    January 25th, 2022 at 6:38 pm

    11 pm is my ideal bedtime

  29. Stephanie Mac Isaac

    January 25th, 2022 at 6:41 pm


  30. Carole D

    January 25th, 2022 at 6:42 pm

    11 PM is my favourite time for bedtime.


  31. Kristy Doucette

    January 25th, 2022 at 7:11 pm


  32. Florence Cochrane

    January 25th, 2022 at 7:40 pm

    11:00p.m. Is my ideal bedtime @fossie55

  33. Denise M

    January 25th, 2022 at 9:28 pm

    My ideal bedtime is 11pm. (@dremccrea)

  34. So La

    January 25th, 2022 at 9:32 pm

    midnight @farting_frog

  35. Sandra J Lebeau

    January 26th, 2022 at 7:21 am

    Between 10 & 11 pm

  36. MaryM

    January 26th, 2022 at 9:21 am

    In bed at 10pm 🙂 Love this brand! @maryandcedar

  37. Julia D.

    January 26th, 2022 at 10:24 am

    11pm! IG: @juelzdinh

  38. Catrina

    January 26th, 2022 at 12:01 pm

    @aliceltranty on IG

  39. Janet M

    January 26th, 2022 at 12:37 pm

    I am in bed about 10:30 every night. @asherares

  40. Roula

    January 26th, 2022 at 1:16 pm

    Around 11pm


  41. Rosalie Reeves

    January 26th, 2022 at 2:07 pm

    Bed time is 11:30 pm – right after the news!

  42. M. S. Thompson

    January 26th, 2022 at 8:49 pm

    My ideal bedtime would be 11 pm @SThompson788

  43. Rosanne Robinson

    January 28th, 2022 at 10:23 am

    Mine is 11pm @hillview37

  44. Diana Cook

    January 28th, 2022 at 8:06 pm

    My bedtime is usually around 11:30.

  45. Diana Cook

    January 28th, 2022 at 8:07 pm

    My bedtime is usually around 11:30 or whenever I feel tired!

  46. Diana Cook

    January 28th, 2022 at 8:08 pm

    My bedtime is when ever I feel tired! Usually 10:30

  47. Jennifer

    January 29th, 2022 at 5:52 am

    I like to be in bed by 10pm @greco2412

  48. Tracy

    January 29th, 2022 at 12:04 pm

    I shoot for 11 but it rarely happens. Living below a two year old who never sleeps an adult who gets up at 3:30 am and a person who believes that the snooze button must be hit a minimum of 10 times means sleep is a lost art for me. 😴

  49. Melanie Camirand

    January 29th, 2022 at 12:51 pm

    My ideal would be 23h, but I have difficulty to go to bed early.
    IG : @melcami1

  50. CL Chin

    January 29th, 2022 at 7:50 pm

    10:30 PM

  51. Yung L

    January 30th, 2022 at 12:50 pm

    10 pm @lyungcr

  52. Lianne Dearle

    January 31st, 2022 at 1:25 pm

    10 pm


  53. Alina

    January 31st, 2022 at 4:51 pm

    10 pm is my ideal bedtime!

  54. Kara Reede

    January 31st, 2022 at 7:36 pm

    My ideal bedtime is 10 pm! 💤😴

  55. Xu Li

    January 31st, 2022 at 8:11 pm

    10 pm @liangliangcanada

  56. Ming K

    January 31st, 2022 at 8:20 pm

    My ideal bedtime is 10.30pm

  57. Rozalina

    January 31st, 2022 at 10:44 pm

    Midnight or later. @anilazor777

  58. Melissa

    February 1st, 2022 at 5:18 am

    10pm – but it’s still a rough early morning wake up!


  59. Cathy

    February 1st, 2022 at 9:35 am

    Bedtime is about 1 am! 😴 🛌

  60. Nathan Lam

    February 1st, 2022 at 12:39 pm

    10:30pm ideally, but rare to make it in that early.
    (Instagram @nathanlam)

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