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VITA Magazine April 2022 Vancouver

March 31, 2022

“We’re not a sustainable brand, but we do believe in change.” I stopped scrolling immediately when I landed on this Instagram post by Ganni. “We don’t identify as a sustainable brand because, at its core, fashion thrives off newness and consumption, which is a major contradiction to the concept of sustainability.” The slide went on to list the many steps the clothing brand is taking to “become the most responsible version” of itself. The honesty here hit home. VITA is a magazine that talks about “stuff”; but, as much as possible, we want to bring you news of people and products that operate with Mother Earth in mind. April 22, and every day, is Earth Day, and this issue—with socially and environmentally responsible Danish designer Stine Goya on the cover—includes the latest in green beauty innovations, waterless products for skin and hair, vegan leather alternatives, house plants as home décor, sustainability in wine production and more. Start your read with our influencer of the month, Jen Pistor. The steps she has taken (and continues to take) to becoming the most responsible version of herself will inspire you. 

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