Forget the boring bouquets this Mother’s Day. Canadian, female-run company, Callia, has next-level floral and gift options for Mom that are only a click away. Born in Winnipeg and delivering to 300-plus places in Canada and the U.S., Callia treats moms with gorgeous floral arrangements, alone or paired with luxurious gift sets. We chatted with founder and CEO Catherine Metrycki to learn more. —Noa Nichol
Hi Catherine! When and why did you launch Callia? What niche were/are you aiming to fill? How does Callia elevate the act of sending flowers?
We launched 2016 in Winnipeg with an idea to make it easier and more delightful to celebrate people you care about. Our offerings include bouquets that always match the picture, super-easy online ordering, 100 per cent guaranteed delivery and super-fresh flowers that last for weeks in a gorgeous box that people love to receive.
What do your current gift offerings consist of? What would a suggest as a perfect. Mother’s Day gift?
We have our limited assortment of fresh Mother’s Day collection bouquets. We also partner with a few well-known Canadian brands including Jenna Rae Cakes, The Chocolate Lab and Breast Cancer Society of Canada to offer exclusive, limited-edition gift sets. And for those looking to choose your own adventure, we have a curated selection of artisanal treats such as chocolates, teas and jewelry to add to your gift. For those looking for non-floral gifts, we have our Curated by Callia gift boxes—these consist of local, artisanal treats featuring some of the best brands in Canada. To sweeten your gift, add a Greet, which is our proprietary technology enabling you to add a video to your greeting card message. The perfect Mother’s Day gift would be any of our gift sets, adding some additional artisanal treats and the Greet video message to show Mom how much you love them.
Why did you decide to partner with the Breast Cancer Society of Canada (BCSC), and what does give-back look like?
Partnering with BCSC was a natural fit for us given our shared focus on uplifting Canadian women. We know too well the strength of women, particularly in the face of adversity like a cancer diagnosis and are proud to lend our voice to this important cause. It also expands our mission to create more incredible experiences in womens’ lives and allows our customers the chance to recognize and celebrate the heroes in theirs. This is our second year partnering with BCSC and last year we raised over $20,000 to support breast cancer research. We have an exclusive BCSC gift set where we donate $10 for each sold. Customers can also add a donation at checkout. Recipients receive a BCSC pink pin as well as an exclusive BCSC greeting card message acknowledging your support included in their gift.
We have to know: which is your absolute fave Callia bouquet to gift and receive?!
Obsessed with The Extraordinary: that antique hydrangea is just STUNNING.
Win! A Limited-Edition Callia x Jenna Rae Cakes Gift Set!
Congrats Rebecca R. of Charlottetown, PEI, who will receive a Limited-Edition Callia x Jenna Rae Cakes Gift Set! This limited-edition and exclusive gift set features a Signature Deluxe bouquet, a candy sprinkle medley, a signed cookbook and a Greet video message from Ashley and Jenna, celebrity judges on The Food Network’s Wall of Bakers and owners of Jenna Rae Cakes. This is the perfect gift for Moms who love to bake! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.