Health & Beauty

Skincare That Benefits Both Moms & Babes (Win!)

April 27, 2022

B.C. skincare brand Naetal was born out of necessity during founder Vivian’s Lam’s first pregnancy, when she suffered from a severe itchy pregnancy rash. With her new baby in mind, she wanted to use natural and safe products to help relieve her irritated skin; when she couldn’t find many good options on the market, she set forth to create her own clean and effective line, and discovered the power of colloidal oatmeal and calendula. We chatted with Vivian to learn more. —Noa Nichol

Hi Vivian! Please tell us a bit about yourself to start.

I’m a mom of two boys and have always been a skincare and makeup enthusiast. I’ve been in the beauty industry my whole career—from Blanche Macdonald, to working at Laura Mercier, Chantecaille and then managing more than 150 brands at Duty Free Shop internationally.

When and why did you launch Naetal? What niche were/are you aiming to fill?

The idea of Naetal started when I was 36 weeks pregnant with my first baby and experienced a severe pregnancy PUPPP rash, and I could not find a product on the market that was both safe for my baby and effective in calming this incredibly itchy rash. After almost two years of perfecting a clean formulation of our Original Serum and having it tried and tested on pregnant, postpartum moms and babies, Naetal was launched in July 2021, aiming to help moms simplify their decision in choosing clean and effective skincare for the whole family.

What products do you currently offer? What makes them unique, and who and what are they for?

We have two main collections for moms and babies that include seven products:

  • Original Serum: This serum is packed with a high concentration of colloidal oatmeal, triple hyaluronic acid and organic calendula to help ease any irritation including pregnancy rashes. Great for the face to deeply hydrate and plump skin, the Original Serum is a family staple and safe to use even on babies with irritated skin.
  • Mama/ Belly Butter: A nourishing oil-based butter that glides on to protect skin while improving stretch marks, cellulite and overall skin elasticity with our specially infused gotu kola argan oil.
  • Oat & Lavender Bath: A soothing and relaxing therapeutic bath for any mamas who just wanted to unwind in a bath or use it with our reusable muslin bag (included) in a shower.

Other products include our most loved Baby Butter, Oat & Calendula Bath, Postpartum Mama Herbal Bath, and our newest Silky Soft Lip Butter.

We love the idea of skincare that extends from mama to child. How do you ensure your products are safe and effective for both users?

After two pregnancies and with my kids being born with eczema, I was determined to opt out of using any steroids. Every ingredient in our products is well researched and serves a specific function. There are never any fillers, parabens, petrolatum, steroids, phthalates or artificial fragrance. Our products are cruelty-free and have only tried and tested on real people, including moms and babies. 

As a Naetal user yourself, what is your favourite skincare ritual that includes your baby?

My favourite ritual would be bathing with my boys using our Oat & Calendula Bath and then doing a little facial with them using our Original Serum as a first step and a Baby Butter after on their cheeks and whole body. I love using Belly Butter on my whole body as it glides on to protect and moisturize my skin. Every morning before leaving home we each have our Silky Soft Lip Butter to keep our lips hydrated. My boys have learned to grab their Baby Butters themselves to apply whenever they feel their skin is dry or itchy.

As Mother’s Day is approaching, can you give us some great Naetal gift ideas?

We have collaborated with two local women-owned businesses for a special Mother’s Day collab with Written Word Calligraphy and For The Seconds Jewelry. This set includes:

  • 4 Motherhood quote prints with a wooden stand
  • 14K gold filled custom engraved Oat & Calendula (two of Naetal’s key ingredients representing the kind and nurturing nature of a Mother) necklace
  • Original Serum & Silky Soft Lip Butter

We will also have a few specially curated Naetal skincare sets available at our Mother’s Day Pop-up event at Holt Renfrew and The Kynd Community in Vancouver. 

Where can we find and shop for Naetal products?

We are currently at a few maternity and baby shops including Kona Baby Boutique, Steveston Maternity, Baby Nook and a few other wellness shops and online retailers.

We hear you are popping up at Holt Renfrew soon! Please give us the details!

Yes! We are so excited about this two-day pop-up at Holt Renfrew on May 5 and 6 (Thursday and Friday), just in time for Mother’s Day! Come visit us and mention this article on Vita Daily to get a deluxe size Original Serum. Our limited curated sets and bundles are only available at the pop-ups. And for any gift set purchases, receive a full size 30ml Squalane + Rosehip Oil worth $72 (a new product that will be coming out later this year!).

Win! A $138 Naetal Mama Essentials Set!

Congrats Siu F. of Coquitlam, B.C., who will receive a set for themselves or their mom! Naetal’s Mama Essentials Set includes three simple steps for self-care:

Oat & Lavender Bath to relax and nourish skin
Original Serum for face and body to deeply hydrate and calm
Mama Butter to protect and lock in the moisture from the serum

Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Rachel C.

    April 28th, 2022 at 12:07 pm

    for mother’s day this year, my mum is visiting (in late may, but still)! @rachelanncartwright

  2. Rosanne Robinson

    April 28th, 2022 at 1:43 pm

    My daughter surprises me on Mother’s Day, so I don’t know how we’ll be celebrating the day. 🙂

  3. Janet M

    April 28th, 2022 at 2:58 pm

    We will have a brunch and go for a walk. @asherares

  4. Tabby72

    April 29th, 2022 at 6:37 am

    I’ll have a great zoom call with my Mom! @tabby_1972

  5. Pnina

    April 29th, 2022 at 9:05 am

    Waiting to see what my kids have planned


  6. Rosalie Reeves

    April 29th, 2022 at 8:41 pm

    I will be taking my Mother out for brunch and delivering a beautiful bouquet to her!

  7. Rose

    April 29th, 2022 at 8:54 pm

    I am not sure but hope to be surprised

  8. Vanessa Ripley

    April 29th, 2022 at 10:29 pm

    spending it with my daughters

  9. sandra Lebeau

    May 2nd, 2022 at 3:56 pm

    Spending the day with the family and having a bbq

  10. Xu Li

    May 2nd, 2022 at 8:03 pm

    Cook dinner for mom @liangliangcanada

  11. M.S. Thompson

    May 4th, 2022 at 7:53 pm

    Will spend the day remembering wonderful moments with my mom. @SThompson788

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