Dining & Wine

4 New Reasons To Love Ferrero Rocher (Win!)

June 27, 2022

It’s our favourite December treat: that delicious little chocolate and hazelnut morsel that tends to make its appearance when Christmas comes around. Well, now there are four new reasons to love Ferrero Rocher—all year round! Marking a first in the brand’s history, Ferrero Rocher has launched its all-new 90g bars. Available in four flavours, and inspired by Ferrero Rocher’s iconic pralines, the new sophisticated chocolate bars are made of carefully selected ingredients, combining crunchy hazelnut pieces, smooth chocolate, and exquisite creamy fillings into distinctive layers of textures and a unique shape. We chatted with Maureen Romansky, senior marketing director, premium chocolate, for Ferrero North America, to get all the delicious details! —Noa Nichol

Maureen, to start, tell us a bit about yourself.

Of course! I’ve been passionate about marketing and advertising since I interned with an agency just out of university. I’ve been a marketer in the CPG industry for the past 20 years, working across diverse categories and brands. The past 15 years of my career have been with Ferrero Canada, where I’ve found a real home against a backdrop of amazing premium brands and a standout “family” culture. Over the past two years, my role has expanded to cover a total North American perimeter on key brands (including bars), which has been a welcome challenge and a way to bring profile to Canada and its amazing talent pool.

We’ve long wished we could enjoy the fan-favourite, classic gold-wrapped Ferrero Rocher beyond the holidays. Can you tell us why the wait is finally over, with the launch of the all-new Ferrero Rocher bar?

We know that consumers are looking for something special and indulgent for those everyday rewarding or celebratory moments, whether it’s for yourself or to share with someone. We have an iconic, well-recognized and trusted brand, and we’ve had great success in seasonal gifting and sharing items; now it was time to bring the irresistible taste of our Ferrero Rocher pralines in an everyday bar format.  And I’m proud to say that we’ve been able to capture what makes our pralines so unique—layers of taste and texturesinto an everyday bar for those who already love us and for those who are looking for something new and indulgent.

What flavours is this new bar available in?

Offering premium taste and textures for everyday moments of indulgence, Ferrero Rocher bars can be enjoyed in four delicious flavours:

  • Milk Hazelnut
  • Dark Hazelnut
  • White Hazelnut
  • Dark Hazelnut & Salted Caramel

What inspired each flavour?

Hazelnuts are at the heart of our Ferrero Rocher pralines and our Ferrero history overall, and so of course they had to be at the heart of our bars, too! The bars are made of carefully selected ingredients that combine crunchy hazelnut pieces, smooth chocolate, and exquisite creamy fillings into distinctive layers of textures and a unique shape. Canadians also inspired these flavours, which are popular here, so it was important for us to give Canadians flavours that they love.

What did the process of trialing and crafting them look like?

Ferrero is known for its dedication to true innovation, creating products that are incredibly unique, hard to duplicate, and designed to become part of Canadians’ lives for the long term. We’ve invested significantly in crafting these new bars, with the focus on quality and superior taste that is characteristic of all Ferrero products. In fact, the development of these bars took many years and a team of 50 people with over 300 trialed recipes until we got it just right, offering the perfect balance between taste and texture.

Tell us about the unique shape of these bars!

Just like Ferrero Rocher—we’re unique. Each square of the new bars is crafted to take consumers on a delicious chocolate journey. The gentle dome on top of the square recalls the distinctive shape of our classic Ferrero Rocher and is an invitation to discover the different layers inside: a refined chocolate base supporting a soft and creamy filling, covered with a top layer of chocolate mixed with crunchy pieces of hazelnuts.

Where can we find them?

Ferrero Rocher bars will be sold in the confectionery aisle at major retailers nationally, both in-store and online.  

OK, this is a really tough question, but we need to know: if you were stuck on a desert island and could only take one of these bars with you, which flavour would it be?

How can you choose a favourite out of four unique and amazing flavours? It’s like asking me to pick a favourite child … my official answer would have to be that I’d make room in my pack for all four (luckily, they’re portable). Unofficially, I’d have to say White Hazelnut … this is the first time we’ve featured the Ferrero Rocher hazelnut profile with a white chocolate base, and I have to tell you that it’s a game-changer!

ferrerorocher.com

Win! A Ferrero Rocher Premium Chocolate Bar Prize Pack!

Congrats Sarai P. of Barrie, ON, who will receive a Ferrero Rocher Premium Chocolate Bar Prize Pack include FIVE of each of the four newly launched bars! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.

share:

  1. Pnina

    June 28th, 2022 at 9:16 am

    Favorite chocolate

    Xmontrealer4

  2. So La

    June 28th, 2022 at 9:21 am

    Hazelnut!

    @farting_frog

  3. Jennifer B

    June 28th, 2022 at 9:23 am

    Chocolate hazelnut @niferbrad

  4. Johanne Laurin-Castonguay

    June 28th, 2022 at 9:25 am

    Thank you for the contest! 🙂

  5. M Liz Beisel

    June 28th, 2022 at 9:31 am

    Dark chocolate!

  6. Stephanie LaPlante

    June 28th, 2022 at 9:31 am

    My favorite chocolate flavor is definitely salted dark chocolate.

    @stephy905

  7. Tamires

    June 28th, 2022 at 9:36 am

    Milk Hazelnut @tamigomes90

  8. Emily B

    June 28th, 2022 at 9:42 am

    Ooh, I love chocolate & hazelnut

  9. Kelvin

    June 28th, 2022 at 9:44 am

    Dark hazelnut @kelvinklau

  10. Laurel Jones

    June 28th, 2022 at 9:52 am

    Dark chocolate
    @rosehavenca

  11. Joanne Boustany

    June 28th, 2022 at 9:59 am

    Hazelnut

    @jbb11

  12. Candace H

    June 28th, 2022 at 10:02 am

    @cameocandace
    Daek chocolate hazelnut

  13. Yuki

    June 28th, 2022 at 10:25 am

    White hazelnut

    @food4yuu

  14. Angela

    June 28th, 2022 at 10:25 am

    Milk chocolate

    @ambie.cy

  15. Tracy Breadman

    June 28th, 2022 at 12:15 pm

    I love milk chocolate @mittylous

  16. asdf

    June 28th, 2022 at 12:44 pm

    dark chocolate with coconut
    @asdsafel

  17. MaryM

    June 28th, 2022 at 1:09 pm

    Favorite Dark Hazelnut & Salted Caramel

  18. Priscilla H

    June 28th, 2022 at 1:36 pm

    Any chocolate with hazelnut

    @hpyung

  19. Olivia Clow

    June 28th, 2022 at 2:37 pm

    I love milk chocolate 🍫 anything Ferrero Rocher chocolate is so delicious.

  20. klp

    June 28th, 2022 at 2:47 pm

    It’s dark chocolate with nuts for here – love textures. Thank you
    @conkatp

  21. Rachel C.

    June 28th, 2022 at 3:45 pm

    Milk chocolate!

    @seafoodmwg

  22. KaLei

    June 28th, 2022 at 4:00 pm

    high-end milk chocolate. thx
    @weelkesr

  23. David Smith

    June 28th, 2022 at 4:55 pm

    Milk Hazelnut @coach_daves9

  24. Marilyn

    June 28th, 2022 at 5:07 pm

    I love dark chocolate with praline filling
    @mmsittie

  25. wendy hutton

    June 28th, 2022 at 6:58 pm

    love the Ferrero Rocher specialties boxes they are so delicious @wghutton

  26. Nick

    June 28th, 2022 at 9:21 pm

    I love truffles!
    @amira_and_amir

  27. Tabby72

    June 29th, 2022 at 6:11 am

    Dark chocolate with almonds! @tabby_1972

  28. Danny M

    June 29th, 2022 at 8:11 am

    My favourite is Dark Hazelnut! Thanks for the opportunity.
    @maibdan

  29. Anthony Smith

    June 29th, 2022 at 8:43 am

    Milk Chocolate Hazelnut

  30. Lisa

    June 29th, 2022 at 10:36 am

    Dark hazelnut @mama_to_oli

  31. Monique L.S.

    June 29th, 2022 at 12:15 pm

    I like dark chocolate with caramel.
    IG @minty_mo2020

  32. Kari

    June 29th, 2022 at 3:25 pm

    any type of quality chocolate with nuts, crisps, toffee bits.
    @maildropk

  33. LeiK

    June 29th, 2022 at 8:08 pm

    Dark Hazelnut & Salted Caramel
    @leikps7

  34. Nolan S

    June 30th, 2022 at 8:32 am

    Milk Hazelnut @sass.ls

  35. lisa rumolo

    June 30th, 2022 at 4:00 pm

    dark hazelnut
    @mamaanfers

  36. Denise M

    July 1st, 2022 at 7:37 am

    I love milk chocolate! @dremccrea

  37. Rosalie Reeves

    July 2nd, 2022 at 6:10 am

    Dark Hazelnut & Salted Caramel sounds divine!

  38. Jan J.

    July 2nd, 2022 at 10:50 am

    Milk chocolate

    IG: @caperwheeljan

  39. Pearl Saban

    July 2nd, 2022 at 9:55 pm

    Milk or dark chocolate with almonds or hazelnuts.

    @pearliesofwisdom (IG)

  40. Nolan S.

    July 3rd, 2022 at 6:33 am

    Milk Chocolate Hazel Nut @sass.ls

  41. M. S. Thompson

    July 3rd, 2022 at 8:41 pm

    Dark chocolate @SThompson788

  42. Shirley Ng

    July 4th, 2022 at 11:08 am

    Milk chocolate with hazelnuts

    @shirlng22

  43. Cathy

    July 4th, 2022 at 7:20 pm

    Milk Chocolate
    @cathymanley_

  44. Xu Li

    July 4th, 2022 at 8:31 pm

    hazelnut @liangliangcanada

  45. Eileen @604girl

    July 4th, 2022 at 8:34 pm

    Hazelnut is my fav.
    @604girl

  46. Karla Sceviour

    July 5th, 2022 at 9:19 am

    Milk chocolate in any form! hehe..love chocolate, especially ferrero rochers!
    @newfgirl12

  47. Sandra J Lebeau

    July 5th, 2022 at 1:04 pm

    Coconut @lebeau5450

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