Lifestyle & Parenting

It’s The Perfect Summer To Start Paddleboarding (Win!)

June 30, 2022

You’ve more than likely seen them out on the water; from the ocean to the lake, paddleboarding seems to be the biggest thing in outdoor aquatic summer fun. And Montreal-based Maddle is shaking up the space, making easy-to-use (and store!) inflatable boards so you can explore Canada’s waterways in style. We chatted with co-founder Julien Méthot to find out more! —Vita Daily

How is Maddle a disruptor in the paddle-boarding space?

We realized that everyone in the paddleboarding industry was focusing on board features and accessories, without bringing an interesting lifestyle angle that would work well with the growing mainstream paddle board segment (it is the world’s fastest growing sport after all)! If you look at the paddle board’s older ‘board siblings’ like surf, skateboard, and snowboard, you can see that they were heavily intertwined with art and culture and created some of the biggest cultural trends we have seen in the recent years. Nowadays, we can still see remnants of the influence that was brought by these sports in today’s fashion. However, the paddle board industry never got the cool makeover, until today. That is what inspired the Maddle concept: by merging art, never seen before colours and a cutting-edge aesthetic, with an amazing paddle board at a great price. The goal: democratizing paddle boarding by making it cool and trendy.

What inspired this season’s collection of colourways and designs?

We created a mix of colours with our own product design formulas to create four different universes that would work well for different customer personas:

  • The Dreamer, with its pastel colours, was designed for the people that are looking for calm and serenity out on the lake.
  • The Free Spirit, with its burnt vintage colour and its classic surf design elements, was designed to appeal to a nostalgic and vintage loving crowd
  • The Voyager, with its classic nautical colours and its leaf pattern, was designed to appeal those that love camping and outdoors
  • The Thrillseeker, with its bright Miami inspired colours and its trendy acid graphic,  was designed for a higher energy and younger audience.

Why is Maddle a go-to all-around board for people of all skill levels?

We designed the Maddle’s shape to be an “All Around” board. That means that it performs well in most bodies of water, and for most activities. That’s achieved by having a regular width board, and a shape that is not too rounded, nor too pointy. With its 10’6 length and 32 inches width, it is the size that works best for most people in terms of stability and maneuverability. The high-end double layer MSL fusion technology we used for the board ensures it remains stiff and gives the user a balanced ride.

Where can you explore paddleboarding?

We are lucky to be living in Canada, the world’s country with the most lakes and rivers! I would recommend starting off with a nearby lake that doesn’t get too much traffic from boats to ensure you aren’t battling annoying waves. As your experience level goes up, you can explore calm rivers, and even the ocean for the more advanced paddle boarders. Each province has some beautiful gems to explore.

Encouraging words for Canadians hoping to begin their paddleboarding adventure this summer?

Try to invest in a double layer board like ours to ensure you have a great feeling on the water. Watch some video tutorials on technique and form like our How To Maddle Video to ensure that you are paddling correctly. Check the weather before heading out and avoid high winds. Favour calm waters like lakes to start off. Wear some sunscreen to avoid sunburns and most importantly, always wear a life jacket on your board. Oh, and have some fun while exploring our country’s beautiful waterways!

Win! A $699 Maddle Paddleboard Of Your Choosing!

Congrats Jessica O. of Kelowna, BC, who will receive a paddleboard from Maddle! Valued at $699, Maddle boards come with everything you need to live adventurously and get out on the water! Please note: only boards in stock can be chosen. Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Amanda D Murdoch

    July 1st, 2022 at 9:15 am

    @missamandaconda dragon boat ⛵

  2. Stephanie LaPlante

    July 1st, 2022 at 9:35 am

    My favorite water sport would be boating. My brother would be the one who enjoys surfing.


  3. Mary Davies

    July 1st, 2022 at 9:37 am

    Thanks for the chance1 @maximary1120 on IG

  4. Mary Davies

    July 1st, 2022 at 9:37 am

    @maximary1120 on IG

  5. Louise Tagulao

    July 1st, 2022 at 9:42 am

    I love to sail. But honestly anything that can get me time floating on the water is perfect!! These SUP’s are gorgeous.

  6. Louise Tagulao

    July 1st, 2022 at 9:44 am

    @tagawow on IG

  7. france n girard

    July 1st, 2022 at 9:46 am

    thank you @francengirard ig

  8. Samantha Mackenzie

    July 1st, 2022 at 9:51 am

    We LOVE to paddle. It’s so nice to be able to choose between standing, sitting or laying down on our boards. We have inflatables and are finding new spots all the time to bring them to!


  9. Thérèse De Bellefeuille

    July 1st, 2022 at 10:05 am


  10. So La

    July 1st, 2022 at 10:44 am

    kayaking @farting_frog

  11. Velma Sandry

    July 1st, 2022 at 10:46 am

    I love swimming and everything on the water! Paddling is always an exciting adventure. @velmasandry

  12. amy liu

    July 1st, 2022 at 11:00 am

    Thanks for the chance, followed instagram as @mllil604

  13. Rachel C.

    July 1st, 2022 at 11:05 am

    kayaking! but i’d love to try paddleboarding!


  14. Laurel

    July 1st, 2022 at 11:30 am

    Floating on my back in the water being mindful @rosehavenca

  15. Lana Hood

    July 1st, 2022 at 11:55 am


  16. M Liz Beisel

    July 1st, 2022 at 12:21 pm

    I love to swim especially in the lake or sea!

  17. Anne Brewster

    July 1st, 2022 at 1:16 pm

    I love swimming and kayaking

  18. Alana LeSueur

    July 1st, 2022 at 1:34 pm

    Swimming. @Diamondchick60

  19. Shelley Mcgee-Wilson

    July 1st, 2022 at 1:45 pm

    I love swimming but would love to try to paddle board with a Maddle! Insta handle is smwphotographs

  20. Christina

    July 1st, 2022 at 1:54 pm


  21. Kristen

    July 1st, 2022 at 2:14 pm

    Amazing 🙌🏼 Love kayaking on the lake here in beautiful Terrace, BC
    Insta- kristenmailhot

  22. Bridget

    July 1st, 2022 at 2:14 pm

    Oh, what an amazing product (and contest/opportunity)! My partner (@scottdewyze) LOVES to surf and I enjoy swimming. We would both really love to try paddle boarding!!! @bridgeorama

    Thank you!

  23. Pierrette

    July 1st, 2022 at 2:38 pm

    My answer is that I grew up as a fisherman’s daughter by the sea so Everything about water makes me love it. As a child I would always wish to be a mermaid lol. But now that I’m older I still love everything from boating and swimming to clam digging and tubbing! I’ve never had the chance to try paddle boarding but always wanted to as it looks so relaxing with the water as well as great exercise ☺️, thank you for the chance💗
    My Handle: Pierrettemaz24

  24. Yolande Vanier

    July 1st, 2022 at 2:52 pm

    Swimming thanks Vitadaily for opportunity

  25. Melissa Gauvin

    July 1st, 2022 at 4:07 pm

    Fishing @peppy2002

  26. Marie-Josee Levesque

    July 1st, 2022 at 4:25 pm

    Mon sport préféré est nager et le paddlebord @baballdo

  27. Iris Nixon

    July 1st, 2022 at 4:28 pm

    My fav water sport is paddleboarding I am @muckymoo2 on IG

  28. Christine

    July 1st, 2022 at 6:36 pm

    I love swimming and floating around the best 🤷🏼‍♀️💖

  29. Elisabeth

    July 1st, 2022 at 7:33 pm


  30. Katelyn

    July 1st, 2022 at 8:33 pm

    SUP of course!


  31. Jill MacAulay

    July 1st, 2022 at 9:08 pm

    My favourite water sport is paddle boarding. Following on IG @jillmacaulay8883

  32. Lisa

    July 1st, 2022 at 9:45 pm

    My favourite water sport since I was little was always tubing behind my family boat in Christina Lake. I’ve always wanted to go paddle boarding on the lake and I am sure that would become my favourite quickly!!
    IG: @popnpearl

  33. M. S. Thompson

    July 1st, 2022 at 10:18 pm

    Swimming @SThompson788

  34. Robin Bleasdale

    July 2nd, 2022 at 4:39 am

    Ooooh I love SUP so winning a Maddle would be simply the best!!! @dancedirector

  35. Sandra Dufoe

    July 2nd, 2022 at 5:39 am

    I love swimming. @sandufoe

  36. Rosalie Reeves

    July 2nd, 2022 at 6:06 am

    My favourite sport on the water is swimming!

  37. Tabby72

    July 2nd, 2022 at 6:24 am

    Kayaking! @tabby_1972

  38. Alycia

    July 2nd, 2022 at 8:52 am

    Paddle boarding and slalom skiing!!

  39. Kimi

    July 2nd, 2022 at 2:34 pm

    Stand up paddle boarding!

  40. Mary M

    July 2nd, 2022 at 4:30 pm

    Paddleboarding – Would love a board of my own @mannamaven

  41. Monique L.S.

    July 2nd, 2022 at 7:00 pm

    I enjoy swimming. IG @minty_mo2020

  42. Janice

    July 2nd, 2022 at 9:05 pm

    Love paddleboarding!

  43. Ariel

    July 3rd, 2022 at 6:33 am

    My favorite water sport is paddle boarding, but can’t afford one as a student right now so i rent one to a friend from time to time.. i’ve been dreaming of a maddle board!
    IG @arielblier

  44. Maxime

    July 3rd, 2022 at 6:57 am

    Paddleboarding with my girlfriend! She’s dreaming of a maddleboard!
    IG @maxime.perras

  45. Karla Sceviour

    July 3rd, 2022 at 9:24 am

    Definitely boating!! So fun!

  46. Carole D

    July 3rd, 2022 at 12:05 pm

    My favourite water sport is Aquafit and Kayaking. I’m sure paddle boarding would be my new favourite. @alwayscraftingg

  47. Quathar

    July 3rd, 2022 at 7:34 pm

    My favourite water sport is surfing but since moving to Canada, I enjoy kayaking with my family!

  48. Quathar

    July 3rd, 2022 at 7:35 pm

    Oooh! My IG handle is @Quathar

  49. Lisa Lundstrom

    July 3rd, 2022 at 7:47 pm

    Swimming!! @chloeanna2003

  50. Vanessa Ripley

    July 3rd, 2022 at 9:17 pm

    Stand up Paddle Boarding

  51. Erin

    July 4th, 2022 at 4:44 am

    @trueax78 on Instagram

  52. Erin

    July 4th, 2022 at 4:44 am


  53. Amanda Masters

    July 4th, 2022 at 5:10 am

    We love tubing but my family hasn’t tried paddle board yet. Looks so fun.

  54. Wayne S

    July 4th, 2022 at 7:01 am

    Our favourite water sport is simply swimming 🙂 @guelphwayne

  55. Jennifer Beckett

    July 4th, 2022 at 9:04 am

    I love paddling around on a lake – kayak, canoe, boat, SUP – whatever! I’ve only rented but this would give me the freedom to go explore our local rivers, too!

    @Jennpup73 on insta

  56. Jan

    July 4th, 2022 at 11:19 am


  57. Jillian Daniels

    July 4th, 2022 at 11:32 am

    These designs are so beautiful 🤩 Paddle boarding is my fave💙

  58. Andrea F

    July 4th, 2022 at 4:15 pm

    I love being in or near water! I love to swim and I love being on the boat when we get a chance to visit our friends cottage. It’s been a long time dream to go paddle boarding! This would be sooo incredible. I love all the beautiful board designs!
    My IG handle is @sweetmanolo

  59. Jérémy Clout

    July 4th, 2022 at 7:46 pm

    Surf 🙂 @jeretrecis on IG

  60. Debbie Flynn

    July 5th, 2022 at 5:13 pm

    Love to swim. @missycat11

  61. SK Babij

    July 6th, 2022 at 4:19 am

    I like stand up paddle boarding @kristymun

  62. Andria C

    July 6th, 2022 at 11:42 am

    My favorite water sport is fishing. If I’m not fishing then you might find my lounging on the dock. @shadowc100

  63. Cassandra G.

    July 6th, 2022 at 3:31 pm

    I love swimming! @rain.bowie

  64. sandra Lebeau

    July 6th, 2022 at 5:02 pm

    I enjoy swimming, snorkling, paddle boarding and all things water. @lebeau5450

  65. Kimberley C

    July 6th, 2022 at 10:21 pm

    Kayaking! but I’d love to make paddle boarding my new fav! @kimmiecapp

  66. Michelle K

    July 7th, 2022 at 12:52 pm

    I love kayaking and I’ve tried paddleboarding a couple times and love it too! @michelle_quay on IG.

  67. Brenda Comeau

    July 7th, 2022 at 2:26 pm

    paddleboarding with the hubby

  68. Michelle cox

    July 7th, 2022 at 10:59 pm

    Stand up paddle boarding!


  69. Deim

    July 7th, 2022 at 11:37 pm

    I just started stand up paddleboarding last year & love it!


    North Vancouver

  70. Tiesha Dorleans

    July 7th, 2022 at 11:40 pm

    Swimming @SweetTD93

  71. Louise Lormestoir

    July 7th, 2022 at 11:59 pm

    I love Swimming @bella_loulou1

  72. Lianne

    July 8th, 2022 at 3:55 pm



  73. Paula

    July 8th, 2022 at 10:57 pm

    Paddle boarding!

  74. Marilyn

    July 10th, 2022 at 2:45 pm

    Swimming is my favorite water 💦 sport

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