Décor & Design

Flora, Fauna & House Iconography Arwe The Inspo Behind Gucci’s New Home Collection

July 27, 2022

Looking to live like a king or queen? The new Gucci décor collection brings a glimpse of Gucci’s contemporary romanticism into the home.

Creating new forms from the House’s fascination with the physical and spiritual beauty of nature, the range presents a series of objects characterized by novel interpretations of archival floral prints and animal totems. The primacy of nature as a source of inspiration is felt throughout the extensive product selection, imbued with romanticism and whimsy. Indeed, each piece is a unique objet d’art, and the overall effect is one of a surprising and joyous juxtaposition of hues, patterns and designs where opposites forge new connections.

Appropriately, the campaign for this offering situates the new Gucci Décor items within the pristine setting of a topiary garden. The flawless shapes carved out of the hedges are echoed by the pieces, while the lush green provides a poetic background from which the natural curiosities seen throughout the collection can faithfully emerge. The complete product selection will be released gradually at select Gucci boutiques and online. —Vita Daily

gucci.com

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